HubSpot Sales Enablement Certification Exam Answers

HubSpot Sales Enablement Certification Exam Answers

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course i s made up of 12 classes and a 60-question exam.


Sales Enablement Introduction

3 Goals

Marketing and Sales working together

Goals and Accountability

Lead Qualification

Lead Qualification Matrix

Hand-Raisers

Service Level Agreement Accountability

Service Level Agreement Accountability

Smarketing Alignment

How to make Smarketing Meetings Successful

Buyer Personas and Sales Enablement

Job Analysis for Sales Enablement

Hero Statement Creation

Content and Sales Enablement

Content Creation and Company Alignment

Post-Sales Enablement

Sales Enablement Technology

Single Source of Truth


HubSpot Sales Enablement Certification Exam


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1.) Why is inbound an important part of a good sales enablement strategy?


2.) True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you.


3.) What is sales enablement?


4.) Which of the following is a reason sales and marketing need to be aligned?


5.) What’s the main reason inbound techniques and sales enablement are now important business tactics?


6.) Which of the following is NOT a key element of a sales enablement strategy?


7.) True or false? You need a vision or goals but not both.


8.) How do goals and a vision work together?


9.) True or false? Marketing and sales should have separate revenue goals.


10.) A vision should be all of the following EXCEPT:


11.) What’s the difference between a vision and a goal?


12.) Why is it important to translate your vision into a revenue goal?


13.) What is a hand raiser?


14.) What is an ideal customer profile?


15.) What’s the best action for the sales team to take with marketing qualified leads?


16.) Which of the following is the BEST metric for marketing to focus on?


17.) If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:


18.) True or false? The more leads you have,the higher your lead qualification standards can be.


19.) What should you do with the leads in box 1?


20.) What should you do with the leads in box 2?


21.) What should you do with the leads in box 3?


22.) Evaluate this SLA: Marketing will generate 50 leads each month.


23.) Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.


24.) If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?


25.) What does a sales and marketing service-level agreement (SLA) require sales to do?


26.) After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?


27.) If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?


28.) What does a sales and marketing service-level agreement(SLA) require marketing to do?


29.) If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?


30.) If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?


31.) What is a judicial branch?


32.) Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement(SLA)?


33.) How quickly should sales contact the leads marketing generates?


34.) Which of the following BEST describes a sales and marketing service-level agreement(SLA)?


35.) True or false? The judicial branch must be more than one person.


36.) Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.


37.) Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.


38.) What is the primary purpose of smarketing meetings?


39.) Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?


40.) You explain the concept of smarketing meetings to your leadership team, and one person asks,“How often do we need to have these meetings?” How do you respond?


41.) What is the difference between work groups and teams?


42.) Why are smarketing meetings an important part of a sales enablement strategy?


43.) What is psychological safety?


44.) True or false? Executive leaders should attend smarketing meetings.


45.) When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:


46.) When you ask your customers about their goals and challenges, what are you trying to figure out?


47.) True or false? Personas can change over time.


48.) What is a buyer persona?


49.) What is the difference between an ideal customer profile and a buyer persona?


50.) A member of your sales team asks why defining your target buyer needs to be part of your sales enablement strategy. How do you respond?


51.) How many customers do you need to interview in order to develop a high quality buyer persona?


52.) What does it mean to ask a customer about their “watering holes”?


53.) Which of the following is a benefit of using Jobs to Be Done?


54.) Which of the following is the BEST way to uncover the job that people hire your product to do?


55.) Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?


56.) Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?


57.) Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.


58.) True or false? The interview process for uncovering jobs is substantially different from the interview process for understanding personas.


59.) Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.


60.) True or false? If you have multiple personas, you’ll have multiple hero statements.


61.) After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?


62.) Which of the following is NOT an element of a hero statement?


63.) Which of the following is a benefit of knowing who you AREN’T a hero to?


64.) What is the relationship between personas and Jobs to Be Done?


65.) Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.


66.) Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.


67.) How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?


68.) True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.


69.) All of the following are benefits of involving content in your sales process EXCEPT:


70.) What should the content your sales team uses during the sales process do?


71.) If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?


72.) Fill in the blank: _____ is the glue that holds sales and marketing teams together.


73.) Which departments should be involved in creating content?


74.) What is an insights committee?


75.) True or false? You should only create video content if you have a high-quality camera and lights.


76.) You tell your executive team that your company should have a content manager, and they ask,“Can’t someone take that on as a side project?” How should you respond?


77.) True or false? Content should be a part of every step in your sales process.


78.) All of the following are ways to involve your sales team in the content creation process EXCEPT:


79.) Which of the following places would be a good place to experiment with video?


80.) In most companies, which department produces the most content?


81.) What’s the sales team’s role in content creation?


82.) True or false? Some potential customers won’t buy because they don’t know how to fire their old solution.


83.) Which of the following is NOT part of customer enablement?


84.) Which of the following is the BEST explanation of what it means to help your customers “fire” their old solution?


85.) A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?


86.) Which of the following is an advantage of extending your sales enablement efforts beyond the sale?


87.) True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.


88.) Which of the following is an example of an edge system?


89.) True or false? Your marketing automation software should always be your “single source of truth.”


90.) Which of the following is an example of a core system?


91.) True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.


92.) Which of the following is NOT a reason to implement technology as part of your sales enablement strategy?


93.) Fill in the blanks: You need to figure out your _____ before you can implement a _____.