HubSpot Marketing Software Certification Exam Answers

HubSpot Marketing Software Certification Exam Answers
HubSpot Certification Exam Answers (Customer Only)

This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results. After passing the HubSpot Marketing Software Certification, you’ll be able to call yourself a HubSpot power user.

The HubSpot Certification curriculum covers the 14 core concepts of inbound and how to apply them using the HubSpot software. Certification is a two-part process involving both an exam and a practicum.

What is the HubSpot Marketing Software Certification course?
This certification course will teach you the inbound knowledge and technical skills you’ll need to master inbound and the HubSpot software. The HubSpot Marketing Software Certification course covers the major concepts of the inbound methodology, and how to use HubSpot to execute an inbound marketing strategy that enables consistent and predictable demand for your business.

Why take this course?
New to the HubSpot tool? Want to get more out of your HubSpot investment? The HubSpot marketing platform has hundreds of valuable features that allow marketers to create unique, memorable interactions with prospects and customers. The HubSpot Certification course will show you how to use these powerful tools with finesse.

Why get certified?
Did you know that HubSpot is the leading all-in-one-marketing software used by over 17,000 companies worldwide? An official HubSpot Marketing Software Certification is an investment in your career.

How do I get started?
This two-part certification demonstrates your proficiency in the theory and practice of inbound.

HubSpot Marketing Software Certification Exam

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1.) April has started an internship at your company and you have been asked to manage her. After expanding the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

2.) True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

3.) The HubSpot Smart Goal tool provides which types of benchmark data?

4.) Fill the Blank: The acronym “SMART” in SMART goal setting stands for

5.) You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

6.) You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

7.) Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists?

8.) After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?

9.) The Personas tool is integrated with with of the following other HubSpot tools?

10.) All of the following are chapters that make up a complete buyer persona story EXCEPT:

11.) True or False: Buyer personas are representations of your ideal customer. They are essentially your target markets. They typically depend on specific tools and technology that the persona is using and are based on your specific real-life customers.

12.) Which of the following should you consider when analyzing your content offers?

13.) What are custom tasks in the Calendar tool?

14.) Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?

15.) Fifth Season wants to create a new content offer. Which of the following is the BEST example of an Awareness stage offer that targets their buyer persona Adventurous Amy?

16.) True or False: You can access content directly from within the Calendar tool in HubSpot.

17.) Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the of the Buyer’s Journey

18.) Why is it a good idea to include a meta description for each page that you create?

19.) When editing a live URL, all of the following are reasons to set up a 301 redirect EXCEPT:

20.) Why are inbound links important to search engines?

21.) Fill in the Blank: To gain more qualified traffic, most businesses should focus on.

22.) You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

23.) Your boss Ron looks over your list of possible keywords to add into the Keywords tool, and tells you to double the size of the list. All of the following are ways to expand that keyword list EXCEPT:

24.) All of the following are reasons that blogging can help increase the number of new visitors to your site EXCEPT:

25.) In order to attract the buyer persona Business Beth, which of the following is an Awareness stage blog topic that Fifth Season should write about?

26.) You’d like to show a short excerpt from your post on your blog’s main listing summary page to entice people to click through and read more. Is it possible to customize that short excerpt in your HubSpot Blog tool?

27.) Which of the following would be the MOST appropriate call-to-action to place at the bottom of this blog post?

28.) Fifth Season published this blog post two days ago, but it hasn’t gotten any visits yet. All of the following are tactics to promote it EXCEPT:

29) Where should an image be placed in order to capture a visitor’s attention and entice them to read this blog post?

30) After looking over this blog post, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?

31) All of the following are required components of an optimized social media profile EXCEPT:

32.) True or False: When publishing social media posts with HubSpot, any included links are automatically shortened.

33.) You are creating a social media style guide to share with the new hires on the team. This style guide will be used across all channels. To ensure consistency in your brand’s content, all of the following criteria should be included in the style guide EXCEPT:

34.) Which buyer persona is this social message most relevant to? “3 Easy Ways to Bond With Your Family” hint: list does not include TV, Mobile Devices, or Board Games

35) If you were going to update this tweet so that it is fully optimized, what would you change?

36.) Which of the following is an example of a SMART social media goal?

37.) Fifth Season just announced a new service. They would like to know how customers feel about it. What is the best way that they can use HubSpot’s Social Monitoring tool to obtain feedback about the service?

38.) All of the following are ways you can segment your social media audience in HubSpot EXCEPT:

39.) You notice a tweet that reads, “Very displeased with @FifthSeason’s Family Hiking Package. I will NEVER book travel through them again.” What should your response be?

40.) True or False: The HubSpot Social Monitoring tool can be used to monitor LinkedIn, Google+, Facebook, and Twitter

41.) True or False: A call-to-action can only link to a HubSpot-hosted page.

42.) You ask your coworker April to review the latest call-to-action you’ve created. April says that you must add an image in order for the call-to-action to be fully optimized. How would you respond to April?

43.) Your boss Ron asks you to determine the click-rate of a call-to-action that is located on your blog sidebar. However, it is located on several other pages. What should you do?

44.) You’re trying to add an additional call-to-action to this page. All of the following offers are the next logical step EXCEPT:

45.) This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?

46.) You’ve finished creating an ebook on adventure travel tips. Instead of having your call-to-action be “Click Here”, as shown in the example, which of the following would be the best text for call-to-action?

47.) Your co-worker Leslie is worried that her landing page isn’t converting enough new leads. Which of the following is the most important metric to look at on your Landing Page dashboard to determine if this is true?

48) In order to ensure that the main navigation is not included on your landing page, you must:

49) What is the main purpose of a landing page?

50.) Your boss Ron has asked your co-worker April to create a new form for each landing page that you create. Is this a necessary task for April?

51.) According to best practices, which of the following headlines should be used on this landing page?

52.) To make this a fully optimized landing page, which of the following elements should be included on this landing page?

53.) All of the following tactics would help visitors more easily read the copy on this landing page EXCEPT:

54.) True or False: According to best practices, this landing page should include the “botched outdoor adventures” link within the copy.

55.) Which of the following concepts best describes how long website forms should be?

56.) Fill in the blank: A smart field __________.

57.) True or False: You’re going to be working the Fifth Season booth at an outdoor adventure and travel expo. Your co-worker Jerry is going to set up a laptop so that you can capture new leads on it. Jerry needs to turn off cookie tracking on the form in order for this to work properly.

58.) Your boss, Ron, says that the sales team needs to have a phone number field on every form so they can close more sales. Ron asks you what the best approach would be. How would you respond?

59.) Which form field should you add in order to segment your two buyer personas, Business Beth and Adventurous Amy?

60.) Why would use a dropdown select field instead of a multi-line text field when asking for travel budget?

61) Fill in the Blank: The last form field is missing ________.

62.) Your co-worker Tom created a landing page for your company’s latest content offer, “A Guide to the Thirty Best Public Parks in the World”. Tom asked you if he can use an inline thank you message rather than a thank you page to save time. How would you respond to Tom?

63.) Social sharing buttons on a thank you page should provide a link to the landing page so you can generate new leads

64.) What’s the best way to organize your thank you pages in HubSpot?

65.) Should this thank you page include a main navigation menu?

66.) All of the following are good additional resources to add to this thank you page EXCEPT:

67.) Which of these is NOT an outcome of implementing closed-loop marketing?

68.) Ron is surprised to find two contact records for the same lead in HubSpot. What should Ron do to fix this issue?

69.) Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specifically, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

70.) All of the following methods can be used to add a contact to HubSpot’s Contact database EXCEPT:

71.) A contact has emailed you and requested that they be opted-out of email communication. Where in HubSpot would you go to opt-out an individual contact?

72.) While importing a list of contacts, Leslie accidentally imports a contact with an email address already tied to one of your existing contacts. As a result, she’s accidentally overwritten the contact’s phone number with new information. How can Leslie recover the contact’s original phone number?

73.) Once you create a list, you can do all of the following in HubSpot EXCEPT:

74.) Ron wants to build a list of anyone who has purchased a product from Fifth Season in the last year who also works in the travel industry. Which type of logic should he use to build his list?

75.) Fill in the Blank: Lists are powerful because they enable you to add ____ to your content

76.) Leslie is hosting a webinar and wants to ensure that the logic Tom used to create the attendance list is correct. When Leslie goes to check the list logic, she finds that it doesn’t exist. How come?

77.) Fill in the Blank: Form submission information and survey responses are both examples of ______ data.

78.) True or False: Every contact property that exists in HubSpot is available to use for list segmentation

79.) Which of these metrics is a clear indicator of the effectiveness of your subject line?

80.) All of the following are places you can use a personalization token in an email EXCEPT:

81.) After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT:

82.) You’re doing an analysis of your contact database and you realize it has decayed by 25% this year. To determine why, all of the following are metrics you should look at EXCEPT:

83.) You’re looking to add social media buttons to this email to help generate new leads from this offer. What should you do?

84.) All of the following are effective ways to optimize this email signature EXCEPT:

85.) You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?

86.) Recently, you’ve noticed that organic traffic is down and the visitor-to-contact conversion rate has gone up. Why could this be?

87.) True or False: You just attended a trade show and have a list of email addresses that you’ve imported into HubSpot. These new contacts are considered to be from an offline source, and therefore, cannot be tracked in Sources.

88.) The Sources tool is used to do which of the following?

89.) True or False: Only HubSpot users can be emailed a Sources report

90.) The Sources tool provides conversion metrics for all of the following EXCEPT:

91.) Your boss asks you to come up with projections for overall traffic to your site for the next 90 days. What best practice should you use first to create these projections?

92.) Which segment of your contact database should you send this email to?

93.) Fill in the Blank: _____ is the process of building relationships with prospects with the goal of earning their business when they are ready.

94.) True or False: Lifecycle lists, suppression lists and lists that track offer engagement are all examples of effective static lists.

95.) Leslie wants to build a list of every contact in her company’s portal. Which of the following would be the accurate way to do this in HubSpot?

96.) A sales rep wants to see which pieces of content a lead has viewed. What should they do to find that information?

97.) Why might two contact records exist in HubSpot for the same person?

98.) Fill in the Blank: The Lifecycle Stage field is primarily used to track ____________.

99.) What should NOT be included on a landing page?

100.) True or False: April, your colleague, wants to update the embedded call-to-action on Fifth Season’s homepage, which isn’t hosted on HubSpot. After improving the call-to-action, April needs to update the embed code so the changes are reflected on the website.

101.) Tom is a social media manager at Fifth Season and interested in using HubSpot’s Social Monitoring tool to monitor mentions of Fifth Season’s competitors on social media. What stream should Tom create?

102.) The Social Media Reports tool provides data for all of the following EXCEPT:

103.) Leslie wants to run an experiment in order to determine the best times to publish across social channels. Which HubSpot Social Publishing feature is best for her to use in this experiment?

104.) Fill in the Blank: To make sure this blog post is fully optimized, you must include ____.

105.) True or false: The keyword phrase “take an adventure vacation” must appear in exactly that word order within the body of the blog post, so that search engines can match your post with the right search query.

106.) Your boss asks you to interview Andy, an SEO consultant. Andy explains that search engines always favor website pages that include your target keyword in each page’s body at least 3 times. Is he right?

107.) True or False: Your boss, Ron, asks you to optimize one of your HubSpot pages around a new keyword that he’d like to rank for. Before editing the URL of the page in HubSpot, you must set up a separate 301 redirect first

108.) You’re trying to optimize a page around one primary keyword. You should include this keyword in all of the following places on the page EXCEPT:

109.) You can schedule all of the following in the Calendar tool EXCEPT:

110.) Which factor should determine who your primary buyer persona is?

111.) All of the following are smart lists that are created when a new persona is built in HubSpot EXCEPT:

112.) What three SMART goals should you always have in place and be committed to when doing inbound?

113.) Over the last 6 months, you have noticed a decrease in existing referral traffic. Which of the following reasons is LEAST likely to cause the decrease in referral traffic?

114.) All of these are examples of using context in your email sending strategy EXCEPT:

115.) Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal?

116.) Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal to be considered a SMART goal?

117.) Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

118.) Fill in the Blank: To make sure that this blog post is fully optimized, you must include.

119.) Why is it important to set SMART goals?

120.) How often should you be checking the Sources tool to see the status of your inbound efforts to generate more visits, contacts, and customers?

121.) You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT:

122.) True or False: After importing a list of contacts into HubSpot from another email system like MailChimp or Constant Contact, you are allowed to email these contacts even if they previously opted-out.

123.) Your boss Ron wants to know why a contact was marked ineligible to receive an email. All of these are reasons the contact could have been marked as ineligible EXCEPT:

124.) Fill in the Blank: _______ and ________ are the two most popular and recommended principles to guide the way you segment your contact database.

125.) Which of the following calls-to-action would BEST move the lead further through the Buyer’s Journey on this thank you page?

126.) Your co-worker April just made a new Fifth Season promotional video and is now trying to increase the number of views its getting. Should you feature this video on the landing page that you’re building out for your new ebook?

127.) When including a form on a landing page in HubSpot, all of the following are follow-up options upon submitting the form EXCEPT:

128.) Your boss Ron would like to evaluate Fifth Season’s current calls-to-action, but he isn’t sure how. Which of the following is the best metric to determine the success of your calls-to-action?

129.) Your coworker Leslie has asked for your help with the call-to-action that she’s going to place on a blog post called “The 4 Best Outdoor Team-Building Activities”. All of the following should be considered when creating that call-to-action EXCEPT:

130.) Which of the following phrases should Fifth Season monitor on Twitter to find their buyer persona Adventurous Amy?

131.) True or False: Your company should never share content on social media that it did not create.

132.) The HubSpot Social Publishing tool allows you to bulk upload to which of the following social networks?

133.) Fill in the Blank: When you look at your Long-Tail Opportunities in the HubSpot Keywords tool, it shows you ____.

134.) The entire Fifth Season sales team has a commitment to responding to all consultation requests within 48 hours during the workweek. What’s the best way to describe that on the thank you page?

135.) Ron has asked the employees to start using HubSpot. Tom “stars” his favorite contact properties, and they now appear on the contact’s overview page he sees when he navigates to an individual contact record. Will April and Leslie see the same “starred” properties when they view a contact’s profile?

136.) Can you add an individual contact to a smart list?

137.) All of the following are examples of possible Sources reports EXCEPT:

138.) Fill in the Blank: The HubSpot Difficulty Score estimates ____.

139.) True or false? A thank you page should never contain social follow buttons. Instead, it should only have social sharing buttons.

140.) What is the best way to organize your thank you pages in HubSpot?

141.) Which of the following is an example of the type of contacts you should add to your Contacts database?

142.) Why is a business blog beneficial for SEO?

143.) Which social network listed below is BEST for visual content?

144.) You work for a pet supply store. Which of the following calls-to-action would be best for a blog article called “10 Ways Pet Owners are Dressing Up their Pets.”

145.) Even though mail marketing is one of the most expensive inbound strategies, it offers one of the best return-on-investments.

146.) Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal for it to be considered a SMART goal?

147.) Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline within your HubSpot portal?

148.) Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

149.) Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the __________ of the Buyer’s Journey.

150.) True or False? Your boss, Ron, asks you to optimize one of your HubSpot pages around a new keyword that he’d like to rank for. Before editing the URL of the page in HubSpot, you must set up a separate 301 redirect first.

151.) You’d like to show a short excerpt from your post on your blog’s main listing summary page, to entice people to click through and read more. Is it possible to customize that short excerpt in your HubSpot Blog tool?

152.) After looking over this blog post, your boss, Ron, tells you to take another look at the title you’ve chosen. Which of the following titles would be BEST suited to attract Adventurous Amy to the Fifth Season blog?

153.) Fill in the Blank: To make sure that this blog post is fully optimized, you must include ______.

154.) Leslie wants to run an experiment in order to determine the best times to publish across social channels. Which HubSpot Social Publishing feature is best for her to use in this experiment?

155.) Why would you use a dropdown select field instead of a multi-line text field when asking for travel budget?