HubSpot Growth-Driven Design Agency Certification Exam Answers

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Growth-Driven Design Agency Certification Exam Answers

Growth-Driven Design is a smarter approach to developing peak performing websites. In this on-demand course containing 13 classes, you’ll learn the Growth-Driven Design Methodology, and how to market, sell, and service Growth-Driven Design with clients.

The certification is made up of 13 on-demand classes that you can watch at your own pace. To help you master the topic, each class includes worksheets, templates, tools, and additional resources that dig further into the topics and help you apply what you’ve learned.

The Classes:

  1. Growth-Driven Design Methodology
    What is Growth-Driven Design?
    Building a Growth-Driven Design Mindset
    Creating a Roadmap with the GDD Website Hierarchy
  2. Phase 1: Foundation:
    Developing a Website Strategy
    Creating Your Growth-Driven Design Tool Stack
    Building a Launch Pad Website
  3. Phase 2: Continuous Improvement
    Implementing the Continuous Improvement Cycle
    Researching, Brainstorming & Testing
  4. Marketing & Selling at Your Agency
    Pricing & Packaging Retainers
    Marketing & Prospecting Qualified Leads
    Selling Growth-Driven Design Retainers
  5. Servicing at Your Agency
    Transitioning Your Team
    Reporting, Renewing & Upselling

Growth-Driven Design Agency Certification Exam

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1.) The Growth-Driven Design Methodology consists of the following three phases:

2.) The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces?

3.) You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration?

4.) What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

5.) You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?

6.) True or false? Your team must know the correct answers to what will work best for your client’s specific audience.

7.) Fill in the blank: Local maximum is ____, whereas a global maximum is ______.

8.) True or false? You’ve recently launched a new e-commerce client’s launch pad website. Your team is now starting the Continuous Improvement phase. Before starting, your team should first evaluate any changes to the website hierarchy for the client.

9.) True or false? When selling Growth-Driven Design, you should only focus on the features, not outcomes.

10.) Which of the following is NOT a core pillar of the Growth-Driven Design mindset?

11.) Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric.

12.) True or false? It is not important to personalize the website experience for specific user segments.

13.) Which statement best describes why personalization of the website is important?

14.) Which of the following is a step in the Growth-Driven Design website hierarchy?

15.) True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website.

16.) Which of the following best describes why Audience is the first step in the Growth-Driven Design website hierarchy?

17.) True or false? It is not important to build, research, and finalize a client’s personas until after the website has been launched.

18.) Which best describes the purpose of a user journey map?

19.) True or false? You can skip the Strategy phase and move right to building the launch pad if the client and your team agree that it isn’t necessary.

20.) Fill in the blank: ________ are the core elements of the business and website. They help your team develop user research questions, fill in any core gaps, and avoid misaligning strategy with user needs.

21.) You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?

22.) True or false? When developing goals, it is not important to measure the baseline and trend to see how the website is currently performing.

23.) True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results.

24.) When developing your tool stack, you must have tools to help with which type of user research?

25.) According to the training, what is the PRIMARY goal of using team collaboration tools?

26.) According to the training, how should you evaluate tools for your Growth-Driven Design stack?

27.) True or false? Using the proper tool stack can unlock both opportunities to drive better client results and upselling to new services.

28.) True or false? It is impossible to build a launch pad website for a large enterprise client.

29.) True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

30.) Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.

31.) True or false? Every page on the website should follow the exact same process when being built.

32.) Last week you launched a client’s launch pad website. Where should your team focus its time immediately after the launch?

33.) Which of the following is NOT a good way you could speed up the building of a launch pad website?

34.) According to the training, which of the follow is NOT part of the harvest period?

35.) You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website.

36.) True or false? A launch pad website is a half-built website.

37.) In which step of the continuous improvement cycle do you host the “summit meeting”?

38.) What is the goal of the “learn” step?

39.) While going through the continuous improvement cycles, where should you focus your time and energy?

40.) What is the goal of the “transfer” step?

41.) How many continuous improvement cycles should you run on each website hierarchy step?

42.) True or false? When picking which action items to implement in your continuous improvement cycles, the vast majority of them should be aimed at moving the current focus metric up.

43.) How do you determine which action items to work on in any given cycle?

44.) According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

45.) According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

46.) According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?

47.) Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

48.) According to the training, what is the correct order on which to conduct the research process?

49.) Fill in the blank: You are training a new team member on the research and brainstorming process. Your teammate asks you, “Why are the user questions the first step in the process?” You respond with, “Starting with creating user questions help us _______.”

50.) According to the training, what is the MINIMUM number of hours you should have in a retainer including only Growth-Driven Design services?

51.) True or false? It is important that you list the tools being used in the engagement on separate line items within the proposal.

52.) According to the training, what is the AVERAGE number of hours a Growth-Driven Design services retainer should include?

53.) Can you implement Growth-Driven Design with clients who have small budgets?

54.) True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.

55.) According to the training, how should you determine your “strategy phase” pricing?

56.) Is it possible to use a value-based pricing system with Growth-Driven Design?

57.) According to the training, what is the BEST long-term strategy for generating a consistent and predictable lead source for your sales team?

58.) True or false? Only large, enterprise companies are a good fit for Growth-Driven Design.

59.) According to the training, where is the best place to prospect potential clients for your first Growth-Driven Design retainer client?

60.) In which of the following scenarios would it be a good idea to pitch both traditional web design and Growth-Driven Design and allow prospects to choose? Choose the BEST option.

61.) Why is the overall cost of Growth-Driven Design higher than traditional web design? Choose the BEST explanation from below.

62.) True or false? Using a point-based system with Growth-Driven Design retainers makes the process more confusing and is not recommended.

63.) Is it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase?

64.) You’re explaining the Growth-Driven Design methodology to a prospect. Overall they love the methodology, however, they ask you, “I don’t want a half-built website to start”. What is the BEST response to your prospect?

65.) You are talking to a prospect who is not currently interested in marketing services. They only want help building a new website. Should you continue to try and close them as a client?

66.) Which of the following is the BEST question to ask your prospects in the sales process in order to understand their pain points they’ve experienced in the past?

67.) Which of the following is the BEST strategy for managing both Growth-Driven Design and traditional web design clients at the same time?

68.) Fill in the blank: When you are starting to work with a new subcontractor or agency partner, the BEST type of work to give them as their first engagement is/are ________.

69.) Which of the following is NOT a best practice for updating your agency’s process?

70.) True or false? If you do not have the in-house talent needed to execute Growth-Driven Design, you can partner with another agency who has complementary services to your own.

71.) True or false? You should only have one subcontractor or partnering agency so that you can focus your time and energy with them and develop one, strong relationship.

72.) According to the training, your team should have a two-hour meeting every _____ days prior to the end of the contract to brainstorm the next 12 months.

73.) According to the training, which of the following BEST describes the reports presented in the State of the Union?

74.) What is the PRIMARY goal of the renewal meeting?

75.) Fill in the blank: Reporting your progress to the client is done in the ______ step of the continuous improvement cycle?

76.) What is the goal of the “plan” step in the cycle?

77.) True or false? The State of the Union should be a two-way, open conversation including the client and the entire team.

78.) Which statement BEST describes what Growth-Driven Design is?

79.) What is a major challenge with the traditional web design process?

80.) According to the training, which of the following is the proper order when solving challenges with the Growth-Driven Design mindset?

81.) Your launch pad website is now live and you are moving into the continuous improvement stage of the Growth-Driven Design Methodology. Which of the following frameworks helps provide focus to the team, sets clear expectations, and helps track and measure progress?

82.) Which of the following best describes what a focus metric is?

83.) Which statement best describes what a buyer persona is?

84.) Based on the training, which of the following is NOT important to set in the Goals step?

85.) Which of the following is NOT true of an all-in-one platform?

86.) What is the difference between a “discovery question” and a “user question”?

87.) Which of the following BEST describes the purpose of the connect call?

88.) According to the training, what are the primary roles of the strategist?

89.) To avoid inefficiencies, what is the MAXIMUM number of team members your should have in a single pod?

90.) Fill in the blank: Traditional web design is ____. Growth-driven design is____.

91.) According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

92.) True or False? Adding incentives in the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

93.) According to the training, what skill sets are in the three-person Growth-Driven Design pod?

94.) How many action items should you aim to complete in any given cycle?

95.) You’d like to ask website visitors a very targeted question on a specific page. Which of the following is the best method for this scenario?

96.) Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

97.) You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

98.) Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?

99.) True or false? A/B testing is the only way to validate your hypothesis.

100.) What are the first two steps when conducting a group brainstorming session?

101.) According to the training, which of the following best describes your goal for running experiments?

102.) Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

103.) True or false? You should always start with group brainstorming in order to generate as many ideas as possible.

104.) True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

105.) Which of the following best describes what a “cohort report” is?

106.) True or false? It’s important to watch as much user session recordings as possible.