HubSpot Content Marketing Certification Exam Answers

HubSpot Content Marketing Certification Exam Answers

Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you’re creating content or managing content creators – this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

Who should get certified?

Classes include:
1. Understanding Content Marketing (14:41)
2. The Power of Storytelling (24:55)
3. Generating Content Ideas (15:29)
4. Planning a Long-Term Content Strategy (19:00)
5. Building a Content Creation Framework (20:11)
6. Becoming an Effective Writer (22:48)
7. Extending the Value of Your Content Through Repurposing (24:47)
8. How to Effectively Promote Content (22:07)
9. Measuring and Analyzing Your Content (26:19)
10. Developing a Growth Marketing Mentality (20:24)

HubSpot Content Marketing Certification Exam

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1.) True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.

2.) Which best describes the content marketing and inbound marketing relationship?

3.) All of the following are content marketing practices EXCEPT:

4.) What are the four stages of the Inbound Methodology?

5.) Which of the following is NOT a storytelling best practice?

6.) Fill in the blank: This blog post is written from a _____________.

7.) True or false? You need conflict to tell an impactful story.

8.) Fill in the blank: The conflict in your content’s story should focus on the ____________.

9.) Fill in the blank: The _________ can help you develop a mission statement that connects with your audience

10.) True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.

11.) Fill in the blank: To effectively tell your business’ story, you need ________________.

12.) Every story has these three storytelling elements. What are they?

13.) Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

14.) Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.

15.) True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

16.) You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

17.) True or false? After you digest material it’s best to try and put ideas together immediately.

18.) Fill in the blank: __________ is when you think of an idea out of nowhere.

19.) How can you uncover your buyer personas’ reading habits?

20.) Fill in the blank: A content compass helps organize monthly initiatives by ____________.

21.) Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).

22.) When it comes to a long-term content strategy, what is an important buyer persona trait?

23.) All of the following are examples of a SMART goal EXCEPT:

24.) True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.

25.) You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?

26.) Which of the following is NOT a category you should organize your content audit by?

27.) Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

28.) All of the following are attributes of a content creation workflow EXCEPT:

29.) True or false? A proper content creation workflow would include written, edited, and published elements.

30.) How many rounds of edits should content undergo before being finished?

31.) You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

32.) Fill in the blank: The above graphic uses a ___________ to help organize hosted files.

33.) What can you do to make a headline more compelling?

34.) Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

35.) The following question pertains to the blog post shown below:
6 Questions To Ask Before You Plan Your #GivingTuesday Campaign

The above blog post is an example of which type of headline format?

36.) True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

37.) True or false? When possible, you should try and use extensive vocabulary in your writing.

38.) Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?

39.) How can a third-party website avoid duplicate content issues with republishing your content?

40.) How long should you wait before republishing a piece of content to a new website?

41.) You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

42.) When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

43.) You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

44.) After you identify the theme and format for an offer, what should you do next?

45.) True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

46.) To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

47.) When is the most effective time to boost content on social media?

48.) True or false? You should post the same message across all of your social channels.

49.) Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.

50.) True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

51.) You can measure brand awareness by all of the following, except?

52.) True or false? It’s best to change your key metrics every few months to follow what’s trending.

53.) Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

54.) Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

55.) What does an UTM parameter help you identify?

56.) Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

57.) Which departments does growth marketing support?

58.) Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.

59.) Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?

60.) Which best explains the bullseye framework?

61.) What does the center ring of the bullseye framework represent?

62.) Fill in the blank: When conducting a test, it should work to uncover _______________.

63.) The following question pertains to the blog post shown below:
The Thing Old-School Sellers Do That Pisses Prospects Off

The above blog post is an example of which type of headline format?

64.) Which is true about content and its relationship with the Inbound Methodology?

65.) What’s the best way to have your business’ story remembered and shared?

66.) True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.

67.) Fill in the blank: The goal of a long-term content plan is to _________________.

68.) All of the following are elements of an event-based audit EXCEPT:

69.) Fill in the blank: The above graphic uses a ___________ to help organize hosted files.

70.) What can you do to make a headline more compelling?

71.) True or false? When possible, you should try and use extensive vocabulary in your writing.

72.) All of the following are sites you can manage republished content on EXCEPT:

73.) You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

74.) You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

75.) True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

76.) All of the following are attributes of a content promotion calendar EXCEPT:

77.) Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

78.) Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

79.) True or false? The conflict in this blog article is preventing team burnout.

80.) Fill in the blank: The above graphic uses a ___________ to help organize hosted files.

81.) True or false? Your content creation framework should stay consistent over time.

82.) What can you do to make a headline more compelling?

83.) Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?

84.) When is the most effective time to boost content on social media?

85.) Fill in the blank: A content compass helps organize monthly initiatives by ____________.