Hootsuite Social Marketing Certification Exam Answers

Hootsuite Social Marketing Certification Exam Answers

How to get your Hootsuite Social Marketing Certification?

Get your Hootsuite Social Marketing Certification by passing a 60-question online exam, testing your knowledge of the core principles of social media marketing.

The exam is based on Hootsuite’s free online Social Marketing Training course—a comprehensive series of easy-to-follow video tutorials covering everything from creating a social media strategy and optimizing your social profiles to creating and sharing effective social content and effective social media ads.

If you’re new to social marketing, the training course is a great way to quickly level-up before taking the certification exam. Already a social marketing pro? You can take the exam right away to prove your expertise.

Hootsuite Social Marketing Certification Exam

Frequently Asked Questions

How much does the certification exam cost?
$199 USD.

How is this different than the Hootsuite Platform certification?
The Social Marketing Certification tests and proves your knowledge of the core principles of social media marketing. The Hootsuite Platform Certification demonstrates your knowledge of the Hootsuite dashboard. While different, the two certifications are complementary. Having skills (and credentials) in both strategy and the Hootsuite platform can accelerate your career.

What if I fail the exam? Do I have to pay again to retake it?
You do not have to pay for any subsequent attempts at the exam.

Does the certification expire?
Once you pass the exam, the certification is yours to keep forever.

How do I prepare for the Social Marketing certification exam?
The exam is based on Hootsuite’s free online Social Marketing Training course that covers the fundamentals of social marketing. We strongly recommend reviewing the course before attempting the exam.

How long does it take to get certified?
The courseware includes approximately four hours of video content. Some people complete it in a weekend, some take a couple of weeks—it’s on-demand so it’s up to you! The timed exam contains 60 multiple choice questions and you have one hour to complete it. The passing grade is 80%.

Disclaimer: Hootsuite trademarks are the property of Hootsuite Media Inc. This website is not officially affiliated or endorsed by Hootsuite Media Inc. in any way.

142.) What is a unique feature of an Instagram Business account versus a Personal Account?

141.) Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?

140.) In order to track conversions for your content performance accurately, you’ll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.

139.) When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

138.) Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.

137.) A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

136.) Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?

135.) When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.

134.) Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

133.) A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.

132.) The key elements of content strategy are:

131.) Which of the following is NOT a reason an organization would use the Instagram Stories feature?

130.) When buying an ad for Instagram, begin by selecting an ___________ that most closely matches your business needs. For example, Clicks to Website, Website Conversions, Video Views, or Page Post Engagement.

129.) When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice.

128.) Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.

127.) Private Twitter Lists are a great way to _________.

126.) Your Twitter Likes Tab allows you to:

125.) A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

124.) The goal of this type of Facebook ads campaign is to expand the reach of a post that had organic success.

123.) A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________.

122.) To foster a discussion on a question in LinkedIn groups, you should:

121.) Which two of the following are not key components of a Social Media Content Strategy (Pick 2):

120.) ______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it.

119.) Where appropriate, always aim to end your posts with a clear:

118.) Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?

117.) When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

116.) To ensure your social media goals are measurable, you should ask yourself the following question:

115.) When measuring the impact of your content marketing efforts, two key areas on which it’s useful to track your progress are:

114.) An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.

113.) If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.

112.) A critical response plan should contain the following elements:

111.) Public lists are best used to follow:

110.) For Facebook Campaigns budget, scheduling, targeting, bidding, and ad placement are defined at the:

109.) When planning out your YouTube publishing schedule, stick to ____, as well as a predictable publishing schedule to your subscribers know when to look forward to your next video and what to expect.

108.) A content calendar should include the following:

107.) When dealing with negative sentiment, you should:

106.) “Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant?

105.) On Instagram, a great way to track key influencers and brand advocates to ensure you’re engaging with their content is to:

104.) Brand/voice persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona develops naturally

103.) Content curation should focus on ____.

102.) Identifying and defining ____ for the calendar year is essential when planning your social media activity.

101.) The following social networks must be a part of every business’ social strategy, regardless of industry:

100.) When optimizing your YouTube page, use ____ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.

99.) When targeting Twitter ads at specific usernames, it’s best to include between _______ separate Twitter handles to build a large enough audience.

98.) Before launching a paid social advertising campaign it’s best to have:

97.) to grow your community on Twitter, it is suggested that you should:

96.) Partnerships with complementary business whose audience shares values with yours are:

95.) When posting on your social networks, it’s important to _____________.

94.) Using curated content as a tool for discovering your audience interests can help guide your ____________.

93.) An example of individual goals for a blog post is:

92.) Social media strategies tend to fall into 3 categories:

91.) The following is not a component of a social media marketing strategy:

90.) Adding your Instagram profile link to your email signature and to your website:

89.) You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.

88.) The Facebook page moderation feature:

87.) Twitter cards are:

86.) At the core of community is the principle of __________, the more value you provide to your audience, the more likely they are to contribute meaningfully to the community as well.

85.) Tracking your ‘share of voice’ involves measuring:

84.) Return on Ad Spend (ROAS) can be measured in two ways:

83.) Targeting LinkedIn ads by __________ is a good way to reach key decision makers who make purchasing decisions.

82.) It is currently not possible to target Twitter Ads at:

81.) With ____ bidding on Facebook, you’re charged each time someone takes an action on your ad, such as clicking through to visit your website.

80.) You can target your Facebook ad set at ____ sourced from a list of customer emails or IDs, a list of visitors to your website or users of your app.

79.) When creating paid social advertisements, it’s a best practice to lead visitors to a website or landing page that’s optimized for:

78.) To foster a dicussion on a question in LinkedIn groups, you should:

77.) If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?

76.) When it comes to building community, which of the following is not a form of engagement?

75.) Due to the 140 character limit of Instagram captions, it’s important to be concise with every post.

74.) An optimal content marketing program will incorporate ____ content

73.) If you’re taking the time to develop a blog, boost the discoverability of each post by making them ____-friendly

72.) ____ with an interested audience over long periods of time can lead to you being seen as a trusted advisor.

71.) The purpose of a ____ is to ensure you have set clear goals, know your target market, have identified the best channels to distribute and share your content, and have established a set of topics that will interest your audience.

70.) A competitive analysis should be performed:

69.) The key elements of content strategy are:

68.) Identifying and defining ____ for the calendar year is essential when planning your social media activity

67.) If you’re an online retailer and your social media goal is to increase newsletter sign ups from social channels, a related KPI could be:

66.) A social media audit would typically not include:

65.) Instagram allows you to include clickable links in the following area(s):

64.) One of the best ways to ensure your target audience sees your LinkedIn updates is to:

63.) Which of the following statements describes a best practice regarding your Facebook page profile picture?

62.) Businesses can use YouTube annotations to:

61.) As Twitter is ____, businesses are able to follow and monitor their customers for insights into their ideas, habits, and opinions about different products and services

60.) For deeper insights into the ROI of your social ads spend, you should analyze data by _________ .

59.) Which of the following is a feature within LinkedIn Ads Manager?

58.) Twitter’s ____________ provide an opportunity to use customer data such as emails and Twitter handles to target specific users when using Ads

57.) Which of the following is not a type of Twitter Advertising Campaign

56.) Facebook bidding types include:

55.) With ___________ bidding, you pay each time your Facebook ad is shown to a member of your targeted audience. _________ is a good option when the focus of your Facebook Ad campaign is exposure. (one answer)

54.) Facebook Audience Insights allows you to:

53.) The posts you choose to Boost on Facebook should:

52.) The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

51.) Which of the following is a best practice for buying social advertisements?

50.) Before deciding to advertise in a specific platform, get a sense for the size of the audience your ad could reach by doing some ____________.

49.) When creating an ad based on a previous piece of content you’ve shared, it’s usually best to use a post with ___________.

48.) Tracking qualified leads from your community that result in sales is one way to prove the ________ of your social media program.

47.) On Facebook, which of the following is the best way to learn about community members’ interests and habits?

46.) “Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant?

45.) In order to cement positive relationships with your brand advocates on Twitter, you should:

44.) ____________are often your best advocates and the best at amplifying your content on LinkedIn.

43.) A good first step to connecting with influencers is to:

42.) When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

41.) When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

40.) Brand advocates are:

39.) The spirit of an online community is to bring people together around________________, rather than just your specific company products.

38.) When tracking the ________ of a content marketing program, it’s important to keep track of hard costs such as labour, stock images, photography, freelance writer and designer fees.

37.) Where appropriate, always aim to end your posts with a clear:

36.) Consider participating in popular instagram trends such as ______________ to give users a glimpse into the history of your business.

35.) Branded hashtags work best on the following platforms:

34.) As a rule of thumb, content about your company products and services should make up the following percentage of all content you share:

33.) Content curation methodology includes:

32.) ___________________can have powerful, time-saving benefits when used as part of a content marketing program.

31.) Apps like TrendSpottr, Content Gems, Feedly, and Flipboard are powerful tools for:

30.) The exact best ratio of curated to created content is:

29.) Once developed, how often should your content strategy be revised?

28.) A content strategy should be in support of the __________ laid out in your social media strategy.

27.) As a best practice, store your content calendar and content bank:

26.) Content marketing success depends on consistently producing a large quantity of content, and not letting concerns about quality grind your progress to a halt.

25.) The following types of measurement should be used to assess the progress of your social media strategies:

24.) Four days into launching your content strategy, it is not hitting its performance goals. You should:

23.) Qualitative and quantitative data should be _______________ on a consistent basis.

22.) A social media policy is intended to:

21.) An example of an “earned” strategy within a social media strategy document could be:
A) securing endorsements by influencers

20.) ____________refer to branded properties you control and can leverage strategically such as your website, blog and social channels.

19.) An organization’s overall social media strategy should be reviewed and revised:

18.) Social media objectives should:

17.) To ensure the social media goals you’re setting in your social media strategy are attainable and realistic:

16.) Social media goals are unnecessary if your company is smaller than:

15.) It’s important to develop key messages for your businesses to share so that:

14.) A strategic plan for how a company will incorporate social media into its business is:

13.) A company’s social media strategy document should be ___________ a company’s larger business strategy.

12.) In your Instagram profile, you should select a clear and memorable profile photo, one that:

10.) Using your LinkedIn Company Page, you should post in LinkedIn Groups:

9.) _______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.

8.) Under the Insights Tab on Facebook, you’ll find:

7.) Under Facebook’s Page settings, you can control whether the public can:

6.) To take full advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum of:

5.) Your Twitter Favourites Tab allows you to:

4.) Pinterest has a larger percentage of ___________ compared to other social networks. The average Pinterest user also has a high household income.

3.) A company’s marketing team can promote new products and services as well as create brand awareness by sharing valuable content on LinkedIn ___________

2.) Tumblr’s user-friendly platform and visual nature makes it easy for brands to tell their story through ___________

1.) Using social platforms, businesses can target niche markets and reach specific demographics.