Hootsuite Platform Certification Exam Answers

Hootsuite Platform Certification Answers
Hootsuite Platform Certification Exam Answers
Hootsuite Certification Exam Answers
Hootsuite Platform Training Answers

The Hootsuite Platform certification course is designed and produced in consultation with social media marketing strategists and practitioners. We employ instructional design and assessment best practices to give you practical skills that can be implemented right away. Our courseware is continually updated as new products are developed, so rest assured that you’re receiving cutting edge education on the world’s most trusted social media management platform

Once you’ve mastered the course material, we encourage you to to get certified as a Hootsuite Professional, which earns you a spot in our Certified Professionals Directory, an elite group of Social Media Professionals. You’ll also receive a registered certificate which can be added to your LinkedIn profile.

The Hootsuite Platform Certification Course is comprised of two chapters and the certification exam:

Chapter 1: The Fundamentals of Using Hootsuite

  1. : :
    1.1 What is Hootsuite?
    1.2 An Overview of the Hootsuite Dashboard
    1.3 How to Add a Social Network in Hootsuite
    1.4 Quiz
    1.5 Additional Reading
  2. : :
    2.1 Getting Set Up for Listening and Engagement: Tabs and Streams
    2.2 How to Find Conversations with Hootsuite Search Streams
    2.3 How to Engage with Your Audience Using Streams
    2.4 Quiz
    2.5 Additional Reading
  3. : :
    3.1 Using the Hootsuite Composer
    3.2 How to Share Content with the Hootsuite Hootlet
    3.3 Quiz
    3.4 Additional Reading
  4. :
    4.1 Scheduling Instagram Posts with Hootsuite: Mobile Notification Workflow
    4.2 Scheduling Instagram Posts with Hootsuite: Direct Publishing for Business Accounts
    4.3 How to Publish YouTube Videos Using Hootsuite
    4.4 Pinterest Publishing with Hootsuite
    4.5 Using Hootsuite to Manage LinkedIn Pages
    4.6 Quiz
    4.7 Additional Reading
  5. : :
    5.1 How to Use the Hootsuite Mobile App
    5.2 Quiz
    5.3 Additional Reading
  6. :
    6.1 How to Use the Hootsuite App Directory
    6.2 Quiz
    6.3 Additional Reading
    6.4 Next Steps

Chapter 2: Advanced Uses of Hootsuite

  1. : :
    1.1 How to Create Twitter Lists in Hootsuite
    1.2 How to Engage Your YouTube Community with Hootsuite
    1.3 Using Geo-Search to Find Relevant Conversations with Hootsuite
    1.4 Quiz
    1.5 Additional Reading
  2. : :
    2.1 Getting the Most Out of Planner
    2.2 How to Use the Hootsuite Publisher
    2.3 How to Schedule Messages in Bulk Using Hootsuite
    2.4 Using Collaborative Drafts in Hootsuite
    2.5 Using RSS Feeds in Hootsuite
    2.6 Using Vanity URLs in Hootsuite
    2.7 Link Settings in Hootsuite Composer
    2.8 Getting Started with Hootsuite Boost
    2.9 Quiz
    2.10 Additional Reading
  3. : :
    3.1 An Introduction to Hootsuite Analytics
    3.2 How to Use Reports in Hootsuite Analytics
    3.3 How to Use Post Performance in Hootsuite Analytics
    3.4 How to Share and Collaborate with Hootsuite Analytics
    3.5 Quiz
    3.6 Additional Reading
  4. : :
    4.1 Using the Hootsuite Mobile App for Team Collaboration
    4.2 Additional Reading
  5. :
    5.1 Introduction to Hootsuite Organizations and Permissions
    5.2 Quiz
    5.3 Additional Reading
  6. : ’
    6.1 Google Drive and Hootsuite
    6.2 SalesForce and Hootsuite
    6.3 Marketo and Hootsuite
    6.4 Hootsuite RSS Syndicator Pro
    6.5 ReviewTrackers and Hootsuite
    6.6 Using Brandwatch within Hootsuite
    6.7 Using Brandwatch with Hootsuite Analytics
    6.8 Hootsuite and ZeroFOX
    6.9 Talkwalker and Hootsuite
    6.10 Using Adobe Experience Manager with Hootsuite
    6.11 Next Steps

Hootsuite Platform Certification Exam

Disclaimer: Hootsuite trademarks are the property of Hootsuite Media Inc. This website is not officially affiliated or endorsed by Hootsuite Media Inc. in any way.

239.) Single sign on allows a network administrator to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.

238.) Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

237.) In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

236.) When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

235.) The boards feature in Hootsuite Analytics is:

234.) If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:
the overview feature in Hootsuite Metrics

233.) When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

232.) Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

231.) To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two)

230.) Within the compose message box, there are four ways in which you can schedule messages. Which of the following is not one of the ways you can schedule a message in the compose box.

229.) Within the Compose Box, you have 4 options for scheduling a message. Which one of the following is NOT an option for scheduling in the compose box?

228.) Once a YouTube video has been published, you’ll have the option to ‘Share via Hootsuite’, which:

227.) You can do all of the following actions in the Hootsuite compose box, except:

226.) When it’s time to publish an Instagram message that you’ve drafted and scheduled using Hootsuite, how does Hootsuite’s mobile app alert you that it’s time to press the publish button in the Instagram app?

225.) When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

224.) When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

223.) YouTube requires ________________ to upload videos longer than 15 minutes in length.

222.) A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

221.) Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

220.) The Hootsuite bulk composer allows you to:

219.) A vanity URL in Hootsuite is best described as:

218.) Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

217.) When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

216.) To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following advanced features of the compose box simultaneously when composing a message: (pick two)

215.) To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

214.) ___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

213.) YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________ functionality to discover new videos based on keywords or key phrases. Once you’ve found great content, you can easily amplify it across your other social networks

212.) YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

211.) With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

210.) To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

209.) A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

208.) A content team (e.g., blog team) might find it useful to create a custom board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. Some metrics you might include on such a board are: (pick three)

207.) When publishing to personal Instagram accounts using Hootsuite, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

206.) When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

205.) When publishing to personal Instagram accounts using Hootsuite, there are a number of steps that can be done directly within the Hootsuite dashboard. However, this is one step that must be completed within the Instagram app itself–which is it?

204.) When publishing to Instagram using Hootsuite, there are a number of steps that can be done directly within the Hootsuite dashboard. However, this is one step that must be completed within the Instagram app itself–which is it?

203.) What feature in Hootsuite would you use to connect with potential new customers posting Instagram content in places or establishments relevant to your business?

202.) Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

201.) The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

200.) What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

199.) Hootsuite Amplify supports an employee advocacy strategy by:

198.) When creating a campaign in Enterprise Campaigns, Consult with your design team on the specific colours that are true to your company’s branding and use _________________ to select the right colour whenever possible.

197.) Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

196.) Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________.

195.) If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

194.) What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

193.) Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

192.) Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

191.) Let’s say you attach four images to accompany an important tweet that you’ve composed in the Hootsuite compose box. On Twitter, the images will appear in your audience’s stream as:

190.) Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

189.) Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

188.) Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ____________ from the ‘more actions’ list.

187.) Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

186.) Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

185.) When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

184.) Why would you want to add someone to a Twitter list in Hootsuite?

183.) By using the search functionality within a Twitter stream, users can filter for:

182.) Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

181.) Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

180.) To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

179.) To share access to a Hootsuite Analytics board with your colleagues you need to:

178.) To share access to a Hootsuite Analytics board with your colleagues you need to:

177.) It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

176.) What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

175.) The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

174.) When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit?

173.) Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

172.) When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be:

171.) What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

170.) Which of the following best describes the benefit of using Hootsuite to engage with your social media audiences, as compared to doing so natively from the social networks?

169.) Select the 4 features that are available on Hootsuite Mobile: (pick four)
Search & Settings

168.) Select the four features that are available on Hootsuite Mobile: (pick four)

167.) Select the four features that are available on Hootsuite Mobile: (pick four)

166.) See the visual below. Why is the action being taken here important?

165.) Which of the options below best describe the action being undertaken in the visual?

164.) Which of the options below best describe the action being undertaken in the visual?

163.) Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

162.) Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

161.) Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

160.) Which description below best describes the action you would undertake in this dialog box?

159.) To access the Hootsuite App Directory, go to the:

158.) You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

157.) Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

156.)  to use the __________ workflow when publishing a video to Instagram using Hootsuite.

155.) When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

154.) Publishing to Pinterest with Hootsuite saves time because:

153.) Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

152.) When publishing to Pinterest from Hootsuite, you must include two items, which are:

151.) In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

150.) What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

149.) What’s the difference between a Stream and a Tab?

148.) Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

147.) Within a Hootsuite Analytics Board, you can use a Widgets/Metric, which is:

146.) If you’ve selected ____________________ for your campaign, you can monitor, accept or reject campaign entries before they are displayed in your social gallery, which is important for assuring the quality of the content that will become associated with your brand.

145.) In the ___________________, fill in the content for the tabs that will be displayed on your Enterprise Campaign page, such as terms and conditions.

144.) What is the number of social networks a user can add to Hootsuite?

143.) Which of the following two statements regarding internal post-tagging are true? (pick two answers)

142.) Which of the following is a true statement about using Hootsuite Amplify?

141.) Which Hootsuite product supports an employee advocacy strategy by making it easy for employees to share approved company content over their social profiles?

140.) A security related best practice is to have a notification procedure in place that alerts organization super-admins about any upcoming and/or sudden departures so they can

139.) Why would you want to build separate content banks within Hootsuite’s Content Library?

138.) If you’d like to change a team member’s access permissions to a particular social network, the best way to do so is by adjusting the permissions through the_________________, rather than through the team member’s profile.

137.) When you add a new user to your Hootsuite organization, a best practice is to require them to ______________________.

136.) The Boards feature is:

135.) Team metrics are available to:

134.) Time metrics available for the Assignments Board are:

133.) If you want to categorize outgoing and incoming social messages according to topic the best Hootsuite feature to employ is:

132.) Under the __________________ in Enterprise Campaigns, you can add custom copy that will appear each time someone shares your campaign on their social networks.

131.) To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

130.) When creating a campaign in Enterprise Campaigns, what option(s) do you have regarding where the campaign will live?

129.) In order for employees to use Hootsuite Amplify, they must first:

128.) To generate time metrics based on tags you need to:

127.) Why would you want to save a message as a draft in the Hootsuite Compose Box?

126.) Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the

125.) Within a Hootsuite Organization, a _____________ is the person responsible for determining the hierarchical structure that will be used within the Hootsuite dashboard.

124.) It’s important to consider adjusting a user’s Social Network permissions (or access) because:

123.) ____________________ can also be activated for certain Enterprise campaign types, so enable it if you’re concerned about bots or spam.

122.) Why would you use the ‘Assign to Me’ function in the drop down menu of an incoming message?

121.) Which Hootsuite product provides a repository of pre-approved resources that allow easy and seamless social sharing by Hootsuite team members?

120.) A significant benefit of Hootsuite’s single sign-on functionality is the security it brings to the ____.

119.) Clicking the Settings Icon in Hootsuite Campaigns let’s you specify things like how often people can submit entries. When you’re getting started, a good rule of thumb is to:

118.) By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

117.) Team metrics can be refined by:

116.) To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following advanced features of the COMPOSE BOX simultaneously:

115.) Which of the following are reasons you’d use internal post-tagging? (pick two answers)

114.) Hootsuite’s content library can be found:

113.) Within the Compose Box, you have 4 options for scheduling a message. Which one of the following is NOT an option for scheduling in the compose box?

112.) Which of the following best describes ‘internal post-tagging’?

111.) Within a Hootsuite Organization, we recommend setting the default permissions of a new employee to ____ so they can monitor your dashboard activity as they learn about the company’s social media strategy and presence, before being granted a higher level of access

110.) Only ____ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded

109.) When you conduct an audit of your Hootsuite organization, a security-related best practice is to

107.) It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two)

106.) Hootsuite’s content library allows employees to:

105.) Say you’re assigning an incoming Tweet to a member of the sales team – what’s the most efficient way to provide them with context about how to handle the tweet?

104.) Hootsuite lets you “geo-target” your Tweets by country, which is useful for:

103.) By analyzing your ____, Hootsuite’s Suggestions feature suggests a week’s worth of messages relating to your interests that you can schedule into your publishing calendar

102.) Let’s say you attach four images to accompany an imprtant tweet that you’ve composed in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

101.) A ____ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions.

100.) How many Super-Admins does Hootsuite recommend having in place in a Hootsuite Organization?

99.) When you share a Board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the Board to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

98.) What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report?

97.) When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be:

96.) By analyzing your _________________________, Hootsuite’s Suggestions feature suggests a week’s worth of messages relating to your interests that you can schedule into your publishing calendar

95.) Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

94.) Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

93.) Hootsuite lets you “geo-target” your Tweets by country, which is useful for:

92.) Before you publish a message using Hootsuite, you must first do the following:

91.) To efficiently engage with a social media audience, we encourage Organization Admins and Super-Admins to:

90.) What is the main use of the Hootsuite Hootlet?

89.) Say you’re assigning an incoming Tweet to a member of the sales team – what’s the most efficient way to provide them with context about how to handle the tweet?

88.) Your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

87.) Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

86.) Why would you want to set up a location search stream when using the Instagram integration in Hootsuite?

85.) Sometimes exchanges within a comment thread can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite let’s you quickly create a dedicated ________________ for that conversation to stay on top of the action.

84.) Hootsuite Assignments allows you to:

83.) To send a carefully crafted message more than once, you should use:

82.) Which of the following statements about adding social networks to Hootsuite is false?

81.) Say one of your followers leaves a comment on your recent Facebook post; you can’t respond until tomorrow and don’t want to forget. What’s the easiest way to remember to stay on top of this?

80.) To manage the social media activities of a team of people within Hootsuite, you’ll need to use:

79.) Specifying social network permissions allows a different level of access to particular social media profiles. These permissions can be granted by:

78.) When starting a search stream for Vacation Holiday Getaway, put ________ around the text to search for that exact phrase.

77.) To determine the ROI of your social media activities, which Hootsuite product would you use?

76.) When using the Compose Box in Hootsuite Mobile, which options are available for sending your message?

75.) If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite _______ is an important product area for you to familiarize yourself with.

74.) With using the Instagram integration in Hootsuite, you can set up custom search streams to keep track of:

73.) It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two)

72.) If you’re looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at:

71.) Like Organizations, Teams also have different permission levels. Members of a team either have Team Admin permissions or Default permissions. A Team Admin is assigned his or her permission status by:

70.) When using the Compose Box in Hootsuite, what’s the purpose of the Social Profile Picker?

69.) What’s the difference between a Stream and a Tab?

68.) Which of the following is not a metric type generated by the Overview metrics module?

67.) When you’re creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? (pick two)

66.) Select the response below that is a real feature and benefit of using Hootsuite when it comes to interacting/engaging with your audience (i.e., the one that is not fictitious):

65.) The top of the Hootsuite Organizations structure is the:

64.) You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

63.) The following features are accessible on Hootsuite Mobile:

62.) Which of the following is not a feature of Hootsuite?

61.) Let’s say you attach four images to accompany an important tweet. On Twitter, the images will appear in your audience’s stream as:

60.) Why is it important to connect your social networks to Hootsuite?

59.) What are three ways you can schedule messages in Hootsuite? Select the three best options:

58.) When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard on your desktop? (pick three)

57.) To share access to a Hootsuite Analytics board with your colleagues you need to:

56.) When setting up a geo-search stream for Twitter, you can filter results by (pick two):

55.) The Boards feature is:

54.) What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send?

53.) To attach an image to your message, press the ______ icon.

52.) Within Hootsuite Analytics, you can use Widgets/Metrics, which are:

51.) Hootsuite Mobile is useful for teams because of the following functionality:

50.) The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

49.) Why would you use the ‘Assign to Me’ function in the drop down menu of an incoming message?

48.) If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

47.) By using ______________ within Hootsuite, you can efficiently and thoroughly interact with audiences across all your social networks, with just a few clicks.

46.) When publishing to Instagram using Hootsuite, which step must be done within the Instagram app?

45.) Overview and Boards are modules within which Hootsuite product?

44.) To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

43.) To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following features of the Compose Box simultaneously:

42.) What is the main benefit of using Hootsuite to interact with your social media audiences, rather than doing so natively from the social networks themselves?

41.) ___________________ allows you to assign specific social messages to certain members of your team, ensuring the message reaches most appropriate person to respond.

40.) To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two)

39.) There are three permission types at the organizational level within Hootsuite:

38.) The purpose of the social profile picker in the Compose Box is to:

37.) A Vanity URL in Hootsuite is:

36.) Which of the following is not a benefit of using Hootsuite Analytics?

35.) When using the Instagram Integration in Hootsuite, we recommend setting up a __________________ so you can easily acknowledge those who support your brand by liking and commenting on their posts.

34.) You can do the following actions in the Hootsuite Compose Box, except:

33.) What is the most popular and loved feature of Hootsuite?

32.) If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

31.) Why would you want to save a message as a draft in Hootsuite?

30.) Hootsuite Organizations is:

29.) Team Admins can do things like:

28.) The majority of employees in your Hootsuite Organization will have ‘default’ permissions, which means:

27.) When using the Overview module to learn about your metrics data, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit?

26.) With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

25.) The number of social networks a user can add to Hootsuite is:

24.) Which one of the following is not an option in the compose box?

23.) What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team?

22.) _______ are created under ________, similar to how you create individual files within a broader file folder

21.) ___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations.

20.) A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like:

19.) When using Hootsuite’s Bulk Scheduling feature, all messages must be scheduled at least _______ minutes ahead of when you plan to import the .csv file into Hootsuite.

18.) Unlike the Overview, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

17.) When selecting a campaign type in Hootsuite Campaigns, you’d use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

16.) _______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts.

15.) When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

14.) Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

13.) To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

12.) Clicking the Settings Icon in Hootsuite Campaigns let’s you specify things like how often people can submit entries. When you’re getting started, a good rule of thumb is to:

11.) Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________

10.) It’s important to consider adjusting a user’s Social Network permissions (or access) because:

9.) There are several ways you can schedule messages in Hootsuite. Which of the following doesn’t belong?

8.) When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles?

7.) When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos

6.) When assigning an incoming Facebook comment to a team member for a response, why might you want to include a personalized note with the assignment? (pick two)

5.) Hootsuite Mobile gives you access to:

4.) A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of:

3.) By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

2.) Publisher’s calendar view is especially useful for:

1.) Which one of the following is not a use case for the Hootsuite Organizations feature?