Google Video Assessment Answers (Academy for Ads)

Google Video Certification Assessment Answers By Academy for Ads
Video Advertising Assessment Answers
Google AdWords Video Certification Exam Answers

AdWords Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

AdWords Video Fundamentals Courses

  1. Learn the basics of AdWords
  2. Choose where customers see your ads
  3. The value of Google’s video advertising
  4. Build and place your message
  5. Launching your video campaign
  6. Find the right video solutions & metrics
  7. Make effective TrueView ad creative
  8. Start developing content on YouTube
  9. Understand your audience better
  10. Google’s brand targeting
  11. Target with the Display Network
  12. Use video remarketing to reconnect
  13. Build your video campaign in AdWords
  14. Keep track of video campaign performance
  15. Optimize your video campaign for success
  16. Avoid editorial errors
  17. Address trademark disapprovals

Video Advertising Assessment

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167.) Which is a best practice for a successful TrueView in-stream ad?

166.) What does digital media offer that TV advertising does not?

165.) You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

164.) You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

163.) On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

162.) What can you use to connect with people based on their purchase intent?

161.) How are rich media ads different from other ad formats?

160.) _________ are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.

159.) Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

158.) Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

157.) For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

156.) John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

155.) Video ads can run on:

154.) What is a key difference between reservation buying and auction buying?

153.) What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

152.) Which is the best tip for optimizing a TrueView video for viewer engagement?

151.) You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

150.) A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

149.) Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

148.) In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

147.) Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

146.) Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

145.) Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

144.) What are the three components in the YouTube ecosystem?

143.) Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

142.) These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

141.) Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

140.) In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

139.) _______ is used to measure video campaigns.

138.) TrueView video discovery ads run on:

137.) Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

136.) Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

135.) TrueView video ads can be especially effective for driving what goals?

134.) A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

133.) Where on YouTube can TrueView video discovery ads run?

132.) If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

131.) A TrueView in-stream ad view is counted when a viewer:

130.) An advertiser can:

129.) What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

128.) What is the Google Network?

127.) Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

126.) Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

125.) An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

124.) What percentage of video views on YouTube come from mobile devices?

123.) Linking a YouTube channel to an AdWords account lets you:

122.) Video campaigns can help advertisers optimize for:

121.) If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

120.) If your client wants to pay only when someone views an ad, you should use:

119.) If someone clicks a TrueView video discovery ad thumbnail, where do they land?

118.) Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

117.) Google helps marketers connect with people using what three kinds of data?

116.) Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

115.) What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

114.) What is Google’s programmatic buying platform?

113.) In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

112.) A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

111.) An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

110.) Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

109.) How can you launch Google Preferred and/or Mastheads ads?

108.) What’s the first step when determining the right video solution for your campaign?

107.) Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

106.) TrueView video discovery ads run on which YouTube pages?

105.) Call-to-action (CTA) overlays are compatible with:

104.) True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.

103.) An advertiser can:

102.) What’s needed for an advertiser to set up a video ad campaign?

101.) With TrueView video discovery ads, advertisers can target:

100.) True of False: Advertisers can use call-to-action overlays (CTAs) for free.

99.) What are best practices for creating a TrueView in-stream ad?

98.) What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

97.) What is masthead billing based on?

96.) If your client wants a specific reach for a specific price on YouTube, you should use:

95.) True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

94.) What does average view frequency measure?

93.) With YouTube Analytics, you can track metrics on:

92.) True or False: YouTube remarketing lists can be used with standard text and display ads.

91.) What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

90.) A TrueView in-stream ad view is counted when a viewer:

89.) How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

88.) The initial remarketing list size for video campaigns includes users from the past:

87.) True or False: More than one YouTube account can be linked to an AdWords account.

86.) True or False: You can use contextual targeting with videos.

85.) What are the targeting options for mastheads?

84.) Which is a tip for optimizing a TrueView video for viewer engagement?

83.) Where would a call-to-action (CTA) overlay show?

82.) With AdWords for video, an advertiser can target:

81.) In which TrueView format(s) can an advertiser use a companion banner?

80.) ____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

79.) True or False: Advertisers can set bids per ad format

78.) True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

77.) True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

76.) TrueView video discovery ads run on:

75.) TrueView video discovery ads run on:

74.) TrueView in-stream ads can appear on:

73.) The standard companion banner size for TrueView in-stream ads on YouTube is:

72.) Which is a best practice for a successful TrueView in-stream ad?

71.) Why is average view frequency important to measure?

70.) If someone clicks a TrueView video discovery ad, where do they land?

69.) A client who wants to advertise before, during, or after popular videos on the Display Network should:

68.) Which of these remarketing lists can be used for a video campaign?

67.) _________ ads can be created and managed through AdWords.

66.) What’s an example of a managed placement for a TrueView in-stream ad?

65.) To run a TrueView video ad, the video must be uploaded to:

64.) An advertiser is charged for viewing a TrueView video discovery ad when someone:

63.) ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

62.) TrueView video discovery ads run on:

61.) TrueView video discovery ads run on:

60.) Linking a YouTube channel to a Google+ page lets you:

59.) What’s the maximum number of targeting groups you can create in a video campaign?

58.) What’s the maximum length a TrueView video ad can be?

57.) Which of these can be created to run on the Display Network?

56.) Which of these can be created to run on the Display Network?

55.) With a Masthead ad, an advertiser can reserve:

54.) Which of these formats can be booked cross-screen (mobile and desktop)?

53.) A click on a companion banner:

52.) The most effective way to control the number of times someone sees an ad is by:

51.) _______ is used for video campaigns.

50.) Which targeting methods can be used with TrueView ads?

49.) If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

48.) Which devices can an advertiser target with a mobile video masthead?

47.) On average, how long does it take for a video ad to get approved?

46.) How is a user added to a video remarketing list?

45.) Which is true when creating a targeting group for a video campaign?

44.) _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

43.) People are added to an advertiser’s video remarketing list when they:

42.) Which can be done in YouTube Analytics?

41.) Which of the following can be targeted when building a mobile video masthead?

40.) Video remarketing is a way to optimize:

39.) If your client wants to pay only when someone views an ad, you should use:

38.) You can see average video-view duration metrics in:

37.) Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

36.) How can an advertiser calculate the view rate of a video campaign?

35.) An advertiser can use a remarketing tag to target people who’ve:

34.) What do earned actions measure?

33.) The best way to reserve an ad is to:

32.) True or False: Video ads may appear in videos marked “Private” on YouTube.

31.) True or False: IP address exclusion is not available for TrueView campaigns.

30.) A TrueView video discovery ad needs to be:

29.) Video ads can appear on:

28.) A viewer can skip watching a TrueView in-stream ad after:

27.) Which can’t be added to a TrueView video?

26.) TrueView campaigns can help advertisers optimize for:

25.) A video targeting group:

83.) How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

24.) Video advertising on YouTube lets you:

23.) When is someone added to an advertiser’s video remarketing list?

22.) ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

21.) Which can an advertiser include in a TrueView video ad to increase interactivity?

20.) Video ads can run on:

19.) Frequency capping counts include:

18.) When setting up targeting groups for video ads, it’s most effective to:

17.) TrueView in-stream ads and video discovery ads appear, respectively:

16.) TrueView video discovery ads can run on:

15.) A TrueView in-stream ad view is counted when a viewer:

14.) Which should be considered when analyzing campaign performance of different TrueView video ad formats?

13.) Which video ads can be created with AdWords for video?

12.) True or False: AdWords for video is only recommended for branding.

11.) Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

10.) Why should a YouTube account be linked to a Google+ page?

9.) True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

8.) True or False: Advertisers can implement a remarketing tag for mastheads

7.) True or False: The standard banner size supported by YouTube is 300×250.

6.) An advertiser who wants to target specific categories of video content on the Display Network should:

5.) TrueView video campaigns can include:

4.) What percentage of video views on YouTube come from mobile devices?

3.) With TrueView in-stream ads, an advertiser pays:

2.) Which ad rotation option can’t be used for video campaigns?

1.) What does linking an AdWords account to a YouTube account let an advertiser do?