Google Tag Manager Fundamentals Assessment Answers

Google Tag Manager Fundamentals Course Overview: Google Analytics Academy

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Assessment 1

Starting out with Google Tag Manager
1.1 Course Introduction
1.2 Start with a measurement plan
1.3 Develop a tag implementation strategy
1.4 Tag Manager overview

1.) Google Tag Manager helps you manage your website in which of the following way? (select all that apply)

2.) Google Tag Manager can only be used with Google tags

3.) To create a tag implementation plan, what are the recommended guidelines? (select all that apply)

4.) Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

5.) What is stored in a Tag Manager container?

6.) What is a “container snippet” in Tag Manager?

7.) A Tag Manager account allows you to do which of the following?: (select all that apply)

8.) What is a “trigger” in Tag Manager?

9.) What are the three parts of a trigger in Tag Manager?

10.) How do you enable a built-in variable in Tag Manager?

Assessment 2

Setting up Google Tag Manager
2.1 Install the Google Analytics tag
2.2 Set up a GA Property variable
2.3 Set up cross-domain tracking
2.4 Understand the Data Layer

1.) When you log into Google Tag Manager for the first time, what do you need to set up?

2.) Where can you find your container code in Tag Manager? (select all that apply)

3.) Which Tracking ID format should you use when setting up an Analytics Pageview tag?

4.) What kind of variable should be used for a reusable Google Analytics property ID variable?

5.) The benefits of using the data layer in Tag Manager include which of the following? (select all that apply)

6.) Where should you place the data layer object in your website code?

7.) How are variables declared in the data layer?

8.) To populate information to the data layer, which of the following can be used? (select all that apply)

9.) Data Layer variables automatically persist across different web pages

Assessment 3

Collecting data using the Data Layer, variables, and events
3.1 Pass static values into Custom Dimensions
3.2 Pass dynamic values into Custom Metrics
3.3 Track events with variables

1.) To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up? (select all that apply)

2.) The data layer “push” method allows you to do what?

3.) To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up? (select all that apply)

4.) To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

5.) To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

6.) What event type would you choose to track button clicks using an event trigger?

7.) What kinds of website actions can trigger a Google Analytics event tag in Tag Manager? (select all that apply)

8.) What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

9.) What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

10.) Which built-in variable should you use to define an event trigger based on the class of a Submit button?

Assessment 4

Using additional tags for marketing and remarketing
4.1 Set up AdWords conversion tracking
4.2 Set up Dynamic Remarketing
4.3 Course Review

1.) To create an AdWords Conversion tracking tag in Tag Manager, which of these is needed from your AdWords account? (select all that apply)

2.) What would you put in the Conversion Value field to dynamically capture the conversion values associated with your AdWords tag?

3.) What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed? (select all that apply)

4.) To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features? (select all that apply)

5.) What does AdWords use to generate dynamic ads based on a user’s past interactions with website products and services?

6.) Where can you find a list of business-vertical attributes for Dynamic Remarketing?

7.) For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

8.) For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

9.) For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

10.) For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?