Google Shopping Advertising Exam Answers

100% PASSING SCORE – 63 of 63 CORRECT ANSWERS Google AdWords Shopping Advertising Certification Exam Answers

Google AdWords Shopping Advertising Exam Answers

This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Google AdWords Shopping Advertising Exam Study Guide

Google AdWords Shopping Advertising Exam

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136.) For a Shopping campaign, you can use AdWords to:

135.) Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

134.) Merchants use Google Merchant Center to:

133.) Merchants use Google Merchant Center for which purpose?

132.) Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

131.) True of false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

130.) Which can you sell on Google Shopping?

129.) Google Merchant Center can be used to:

128.) Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

127.) To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

126.) An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

125.) When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

124.) Shopping ads can be targeted to:

123.) Which devices can Shopping ads appear on?

122.) You want to prevent your ads from appearing for certain search terms. How would you do it?

121.) To prevent your Shopping ads from appearing for certain search terms, you would:

120.) If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

119.) Which devices can Shopping ads appear on?

118.) How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

117.) Shopping ads should be used for:

116.) Shopping ads should be used for:

115.) When creating a file to upload to Google Merchant Center, what format is accepted?

114.) When creating a file to upload to Merchant Center, what format is accepted?

113.) Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. why is Catherine’s data feed getting disapproved for incorrect availability?

112.) Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

111.) Why can’t Ellen see any benchmark data for her new Shopping campaign?

110.) Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

109.) Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

108.) What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

107.) If a product doesn’t have an image available, you should:

106.) In Google Merchant Center, a target country is the country where:

105.) In Google Merchant Center, a target country is the country where the:

104.) When preparing to submit a new feed, you should:

103.) When preparing to submit a new data feed, you should:

102.) Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

101.) Which is a required attribute when submitting a product to Google Merchant Center?

100.) Which is a required attribute when submitting a product to Google Merchant Center?

99.) How can you lose your claimed URL?

98.) Google Merchant Center is used for:

97.) Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

96.) Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

95.) Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

94.) What’s the best way to indicate in a feed that a product is on sale for a limited time?

93.) What’s the best way to indicate in a feed that a product is on sale for a limited time?

92.) How can Helen provide free shipping for a small group of promotional products?

91.) How can Helen provide free shipping for a small group of promotional products?

90.) You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

89.) Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

88.) Enhanced cost-per-click (ECPC) bidding should be used to:

87.) What does impression share indicate about a product group?

86.) Product groups are eligible for the Bid Simulator:

85.) To maintain active product data, you must update your data every:

84.) To maintain an active data feed, you must update the feed every:

83.) Campaign priority should be used when:

82.) Campaign priority should be used when you advertise:

81.) May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

80.) May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

79.) Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

78.) Which is a reason why Annie’s Google Merchant Center account would get suspended?

77.) What is a best practice to reduce the processing time of a new feed?

76.) Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

75.) Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

74.) Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

73.) Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

72.) At which level can you add promotional text to Shopping ads?

71.) What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

70.) When optimizing the title attribute for her new line of bicycles, Matilda should include:

69.) The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

68.) Which products should you submit the identifier_exists attribute with a value of no for?

67.) To subdivide products in Shopping campaigns using your own set product structure, you should use:

66.) You can use custom labels in a product data feed to:

65.) Custom labels can be a great way for you to:

64.) Custom labels are a way to:

63.) You can use custom labels to:

62.) Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

61.) Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

60.) How should Chris estimate how a different bid amount would impact his store’s online traffic?

59.) Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

58.) Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

57.) How are product groups used in Shopping campaigns?

56.) In Shopping campaigns, product groups are used to:

55.) Creating multiple products groups within one ad group allows you to:

54.) You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

53.) Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

52.) Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

51.) Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

50.) Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

49.) According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

48.) Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

47.) Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

46.) You can use a product group with a single bid to:

45.) True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

44.) Shopping ads on google.com:

43.) Ben is creating product images. A common best practice is to:

42.) Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

41.) Why is it a best practice to set a bid for the “everything else in all products” product group?

40.) You can use campaign priority to:

39.) You can use campaign priority to:

38.) You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

37.) In order to offer products in different countries, you should:

36.) The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

35.) Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

34.) Shopping campaigns use:

33.) Shopping campaigns use:

32.) What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

31.) Campaign priorities determine your bids according to which rule:

30.) To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

29.) Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

28.) Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

27.) Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

26.) Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

25.) Jane’s product feed would get disapproved due to:

24.) True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

23.) Google Merchant center is used to:

22.) Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

21.) To help with your campaign strategy, you can use custom labels to:

20.) Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

19.) Shopping ads can appear on:

18.) Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

17.) What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

16.) After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

15.) Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

14.) According to Google Shopping Policies, what can be included in promotional text?

13.) True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

12.) In a Shopping campaign, conversion tracking:

11.) Which email contact does Google use to notify merchants about account warnings?

10.) You should use multiple ad groups when you want to:

9.) A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

8.) What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

7.) Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

6.) Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

5.) You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

4.) What information do you need to enter in Google Merchant Center to create a Shopping campaign?

3.) Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

2.) Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

1.) Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?