Google Mobile Assessment Answers (Academy for Ads)

Google Mobile Certification Assessment Answers By Academy for Ads
Mobile Advertising Assessment Answers
Google AdWords Mobile Certification Exam Answers

AdWords Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

Study Mobile Sites

  1. Drive your business with mobile
  2. Do you want a mobile site or app?
  3. Design great mobile sites
  4. Design great mobile apps
  5. AdWords formats and features for mobile
  6. Target and bid for mobile ad placements
  7. Drive calls with mobile campaigns
  8. Drive store traffic with mobile
  9. Measure and optimize across devices
  10. Drive installation of your app
  11. Drive engagement with your app
  12. Measure and optimize your mobile apps
  13. Avoid editorial errors
  14. Address trademark disapprovals

Mobile Advertising Assessment

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145.) Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

144.) Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

143.) Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

142.) Where can universal app campaigns run?

141.) Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

140.) Which extensions can help drive installs of your mobile app?

139.) Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

138.) How can you re-engage users who have abandoned your app after their first use?

137.) Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

136.) Which is a good app design practice?

135.) A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

134.) Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

133.) Which is not a good app design practice?

132.) Which asset model would you recommend to a company who already has a successful mobile site?

131.) You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets.

What are the first steps you should take to get started?

130.) Which is not a common barrier for mobile-first companies?

129.) These are all key to good mobile site design except?

128.) Your friend has an jewelry business and just created an app that had dismal downloads during its first month.

What advice should you give to get the app back on track?

127.) How do Search App Install and Continue ads entice people to install your app?

126.) What does a call extension let users do that call-only ads do not?

125.) What two things can you track with AdWords out of the box without making any code changes to your app?

124.) What two things can you track with AdWords out of the box without making any code changes to your app?

123.) Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

122.) What is a simple way to target ads to mobile users when they’re near your physical store locations?

121.) What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

120.) To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

119.) AdWords Smart Bidding uses machine learning and your account data to help you do what?

118.) Which extension can help drive installs of your mobile app?

117.) All of these were recommended to help build a faster site except?

116.) How can deep linking help customers re-engage with your app from a mobile ad?

115.) Which is not a good app design practice?

114.) Why do advertisers care about driving calls to their business?

113.) How does AdWords data-driven attribution give credit for conversions?

112.) How do advertisers get their usage data into Google when they use third-party tracking companies?

111.) Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

110.) Why do mobile advertisers care about driving physical store traffic?

109.) Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

108.) Which optimization strategies can you use today in universal app campaigns?

107.) A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

106.) Which of the following is NOT true about an app URL scheme?

105.) An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

104.) To connect Firebase to AdWords, which of these is required?

103.) To connect Firebase to Google Analytics, which of these is required?

102.) App remarketing allows you to target people who:

101.) iOS app conversion tracking cannot be set up using:

100.) If your campaign is running on the Display Network, your ads:

99.) The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

98.) The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

97.) Which of the following is a way for an advertiser to monetize their app?

96.) The Mobile App Analytics Acquisition reports give you data about:

95.) You can use a mobile specific display URL to:

94.) With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

93.) Admob is ____.

92.) Auto exclusions allow:

91.) The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

90.) The conversion optimizer for apps allows:

89.) Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

88.) Third–party analytics companies can reduce complication for advertisers by providing them only 1 SDK to add to their apps.

87.) Viewable impressions:

86.) Viewable impressions allow you to:

85.) An advertiser would NOT use AdWords’ mobile offering to:

84.) Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

83.) Showrooming refers to:

82.) An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

81.) The two types of conversions for YouTube on mobile are:

80.) In AdWords, you can create and manage video campaigns targeting mobile devices by using:

79.) In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.

78.) Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

77.) What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

76.) What time of day does mobile usage generally peak?

75.) Showing your ads on top of the mobile page in search results is beneficial because:

74.) The Mobile App Analytics Behavior reports give you data about:

73.) Which of the following is true about mobile optimized websites?

72.) Setting up Mobile App Analytics requires:

71.) When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

70.) A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

69.) iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

68.) Usage data allows advertisers to:

67.) Automatic bidding is ideal for advertisers who:

66.) Automated bidding is ideal for advertisers who:

65.) Which of the following is NOT a type of mobile ad extension?

64.) According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?

63.) To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

62.) What is an app install ad?

61.) If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:

60.) For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

59.) If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?

58.) Deep–linking allows:

57.) A ______ specifies a location in an app that corresponds to the content you’d like to show.

56.) Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

55.) To understand the full value of mobile, you must take into account:

54.) _______ are a type of ad format that show extra information about your business.

53.) The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

52.) You can use the Mobile App Overview report to do which of the following?

51.) To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

50.) To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

49.) ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

48.) Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

47.) Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

46.) To re–engage users with an app, use the following strategies:

45.) An advertiser with stores throughout the country could use Location Extension Targeting to:

44.) App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

43.) When should an advertiser use an app extension instead of an app promotion ad?

42.) What is an app engagement ad?

41.) A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

40.) Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

39.) With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

38.) Which is a benefit of using server–to–server app conversion tracking over an SDK?

37.) Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

36.) An app advertiser would want to use a third-party tracking company to:

35.) To set up Analytics for mobile apps, you need:

34.) The Analytics Mobile App Behavior reports give you data about:

33.) The Mobile App Behavior reports provide data for:

32.) How do upgraded URLs help advertisers with third-party conversion tracking?

31.) How do upgraded URLs help advertisers with 3rd party conversion tracking?

30.) Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

29.) If you value mobile traffic over desktop, which bid adjustment should you set?

28.) Where can app ads run?

27.) Where can app ads run?

26.) To give your app users the ability to open your app directly from other apps by clicking a link, you should use:.

25.) The Analytics Mobile App Acquisition reports give you data about:

24.) The Mobile App Acquisition reports provide data for which of the following?

23.) Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

22.) True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

21.) Select the one way NOT to track app conversions.

20.) Select the one way NOT to track app conversions.

19.) To find the correct mobile bid, you would calculate:

18.) To find the right mobile bid, you would calculate:

17.) What is a lightbox ad?

16.) What is a lightbox ad?

15.) Which of the following is true about apps?

14.) Which of the following is true about apps?

13.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

12.) 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

11.) Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

10.) With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

9.) Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

8.) When you use a flexible bid strategy, it will automatically optimize your bids based on:

7.) When you use an automated bid strategy, it will automatically optimize your bids based on:

6.) When you use an automated bid strategy, it will automatically optimize your bids based on:

5.) Many successful mobile sites have large “touch targets” for clicking that take into account ______.

4.) Which of the following is incorrect about AdWords cross–device conversions?

3.) AdWords cross-device conversions don’t:

2.) Sitelink extensions:

1.) Sitelink extensions: