Google Fundamentals Assessment Answers (Academy for Ads)

Google Fundamentals Assessment Answers By Academy for Ads
AdWords Fundamentals Assessment Answers
Google AdWords Fundamentals Exam Answers

AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

Study AdWords Fundamentals

  1. Learn the basics of AdWords
  2. Choose where customers see your ads
  3. Create effective text ads
  4. Enhance your ads with extensions
  5. Choose the best campaign types
  6. Organize your account for success
  7. Reach customers with targeting
  8. Help customers find you
  9. Control which searches trigger your ads
  10. Make your ads seen
  11. Match media cost models with your budget
  12. Determine a good bidding strategy
  13. Select your bid strategy
  14. Adjust bids to favor performers
  15. Align your budget with your goals
  16. Evaluate campaign performance
  17. Avoid editorial errors
  18. Address trademark disapprovals

AdWords Fundamentals Assessment

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242.) What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

241.) When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

240.) Which targeting option should an advertiser use when trying to reach 25-30 year old males?

239.) What is the Google Network?

238.) In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
(Select All Correct Responses)

237.) Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

236.) If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

235.) How are manual extensions different from automatic extensions?

234.) How are negative keywords different from other keywords?

233.) Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

232.) Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

231.) Why might you use the “Search Network campaigns with Display opt-in” campaign type?

230.) An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

229.) A conversion is:

228.) Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

227.) An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

226.) An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

225.) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
(Select All Correct Responses)

224.) How are rich media ads different from other ad formats?

223.) Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

222.) Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

221.) Why would an advertiser use sitelinks?

220.) Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

219.) What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

218.) Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

217.) Which targeting option can help you reach people who’ve previously visited your website?

216.) How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

215.) Your ad can show to a potential customers when your targeted language matches:

214.) Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

213.) How much are you charged for a click on your AdWords ad?

212.) Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
(Select All Correct Responses)

211.) You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

210.) What report can help you identify opportunities to improve your keywords and ads?

209.) What does a high Quality Score indicate?

208.) What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?

207.) Which delivery type shows your ads at an even pace throughout the day?

206.) Which campaign type would an advertiser use to target users searching on Google.com?

205.) Which campaign type would an advertiser use to target users searching on Google.com?

204.) An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

203.) An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

202.) When is the Search Network only campaign type most useful for advertisers?

201.) What bidding strategy should you use to maximize the number of visitors to your website?

200.) Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?

199.) Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

198.) What is a benefit of online advertising with Google AdWords?

197.) It is beneficial to create multiple ad groups in order to:

196.) What’s one benefit of creating multiple ad groups?

195.) Which AdWords settings are specified at the account level?

194.) An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

193.) Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low–performing keyword?

192.) An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

191.) An advertiser who decides to edit the location targeting of an ad can do this at the:

190.) If your campaign is opted into show ads on the Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

189.) An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

188.) An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

187.) Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

186.) An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

185.) Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Display Network, what type of targeting would automatically be used to determine whether your ads might show?

184.) Which line of ad text would be disapproved based on Googles advertising policies?

183.) How do managed placements on the Display Network work?

182.) According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

181.) Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

180.) Which formula does Google use to rank keyword–targeted ads on Google Search

179.) When resetting a password in AdWords, what should a user keep in mind?

178.) A keyword with very low clickthrough rate (CTR) will usually receive:

177.) Adding placements to an ad group

176.) In the case of a placement targeted ad on the Display Network, the Quality Score portion of calculating Ad Rank is based on:

175.) By adding managed placements to a Display Network campaign – you can show your ad:

174.) A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

173.) What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

172.) The maximum cost–per–click (CPC) bid is the:

171.) If an advertiser improves the Quality Score of a keyword, this keyword may:

170.) You can use Display Planner to:

169.) When sitelinks are set at both the campaign and ad group level, which will be displayed?

168.) Which formula represents how Ad Rank is determined on Google search?

167.) An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

166.) What should an advertiser use to organize ad groups?

165.) Advertisers on Google search accrue cost in AdWords when:

164.) A primary benefit of location targeting is that advertisers can:

163.) You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

162.) What is the impact of poor landing page quality on an ad group?

161.) With the Smart Pricing feature in Display, if our data shows that a click from a Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign–up – we may:

160.) Quality Score and Ad Rank are calculated:

159.) On the Display Network, all keywords are considered broad match only. This means that you do not need to:

158.) Higher Quality Scores typically lead to:

157.) Higher Quality Scores typically result in:

156.) An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

155.) Ad groups should be used to:

154.) When setting up an AdWords account, choose your currency and permanent time zone carefully because:

153.) Which are required components of an ad group running on the Search Network?

152.) Which is a factor that Google uses to target ads to users based on physical location?

151.) Someone using the Google Russian search domain (Google.ru) changes the language to English the “preferences” page. This user may see ads targeted to:

150.) Jim’s restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

149.) Which is a benefit of Manager Defined Spend (MDS)?

148.) A benefit of My Client Center (MCC) is the:

147.) Which is a best practice for creating effective ad text?

146.) A My Client Center (MCC) account functions primarily as:

145.) An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Display Network. If both keywords and placements are added to the ad group, they would work together to:

144.) It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

143.) The Opportunities tab with AdWords can be used to:

142.) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

141.) Why should you avoid adding duplicate keywords across ad groups?

140.) Which best describes keyword contextual targeting?

139.) An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

138.) Quality Score on Google search is evaluated

137.) The main goal of automatic cost–per–click (CPC) bidding is to

136.) Location extensions can:

135.) Which can be controlled at the ad–group level of an AdWords account?

134.) Which is a benefit of AdWords for search marketing?

133.) When a campaign is showing as “Pending” within AdWords, it is:

132.) Negative keywords can help advertisers better target their ads by:

131.) If the cost–per–thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

130.) Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

129.) By monitoring ad campaign performance, an advertiser may obtain the information needed to:

128.) What type of bidding method is used to manage image ads on the Display Network?

127.) What happens as a result of a search campaign consistently meeting its daily budget?

126.) What happens when a campaign consistently meets its average daily budget?

125.) What best describes Enhanced Cost–Per–Click (ECPC)

124.) Grouping similar keywords together in an ad group will:

123.) If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

122.) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

121.) With social extensions, how are +1s calculated for your ad and Google+ page

120.) Which potential factor does Google use to calculate a search campaigns recommended daily budget?

78.) A lower CPA does not necessarily indicate higher profit. Why?

119.) Which best describes the “Optimize” ad rotation setting in AdWords?

118.) In order for cost–per–click (CPC) ads and cost–per–thousand impressions (CPM) ads to compete with each other in the same auction on the Display Network, the AdWords system converts the CPC ads bid to:

117.) Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

116.) Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

115.) You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

114.) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

113.) You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

112.) How often does the AdWords system run an auction to decide which ads to show on the Google search page

111.) Which is one characteristic of the “Accelerated” delivery method?

110.) If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

109.) All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

108.) Which is a benefit of search advertising with Google AdWords?

107.) An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

106.) Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

105.) Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

104.) Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

103.) When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

102.) Your client wants to improve her ad position. What would you recommend?

101.) Which client would you advise to advertise on the Search Network?

100.) When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

99.) An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

98.) Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

97.) Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

96.) Which of these metrics is especially important to clients who are running a branding campaign?

95.) On the Display Network, your ad is eligible to show on a webpage if your:

94.) When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

93.) Keyword Planner can help you build a new Search Network campaign by:

92.) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

91.) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

90.) A standard AdWords text ad is made up of:

89.) Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

88.) An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

87.) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

86.) Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

85.) How can you see if people are searching for your client’s services during the early morning and evening hours?

84.) You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

83.) Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

82.) When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

81.) You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

80.) An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

79.) Which client would you advise to use radius targeting?

78.) What does “converted clicks” measure?

77.) Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

76.) Your ad can show to a user when your targeted language matches:

75.) What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

74.) Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

73.) When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

72.) You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

71.) Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

70.) How do cost–per–click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on the Display Network?

69.) How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

68.) Which of the following items is not a component of Quality Score?

67.) Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

66.) Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

65.) A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

64.) In order to appeal to customers on mobile devices, it’s important to:

63.) Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

62.) When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

61.) You would choose to advertise on the Search Network if you wanted to:

60.) An advertiser should group their campaigns by:

59.) A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

58.) Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

57.) When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

56.) Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

55.) What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

54.) What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

55.) An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

53.) A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

52.) You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

51.) Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

50.) While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

49.) When building a keyword list for a Display Network campaign, you should do which of the following:

48.) If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

47.) You would choose to advertise on the Display Network if you wanted to:

46.) Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

45.) Your ad can show on the Search Network when someone searches for terms that are similar to your:

44.) You can use Keyword Planner to identify:

43.) Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

42.) You can use Display Planner to:

41.) You can use audience targeting to show your ads to:

40.) When someone clicks your ad, the actual amount you’re charged will be:

39.) What’s one of the main benefits of using ad extensions?

38.) Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

37.) Which ad extension would you use for an advertiser who has a chain of local restaurants?

36.) Target cost–per–acquisition (CPA) bidding can help drive conversions by using your conversion history and:

35.) Target cost–per–acquisition (CPA) bidding can help drive conversions by using your conversion history and:

34.) Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

33.) Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

32.) Which statistic indicates how often a click has led to a conversion?

31.) Each campaign in your AdWords account should have a single:

30.) What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

29.) Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

28.) What’s a benefit of having multiple ads in an ad group?

27.) Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

26.) Why should you link your client’s AdWords account to Search Console?

25.) Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

24.) Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

23.) Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

22.) Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

21.) What’s a reason to use the “Search Network with Display Select” campaign type?

20.) Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

19.) One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

18.) One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

17.) You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

16.) Which is a benefit of advertising online?

15.) Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

14.) You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

13.) Your ad can show to a potential customer when your targeted language matches:

12.) How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

11.) Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

10.) Which is a benefit of advertising online with Google AdWords?

9.) A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve the goal?

8.) A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve the goal?

7.) Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

6.) Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

5.) To determine which ad language to target to a user, the AdWords system refers to that users:

4.) Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

3.) If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

2.) When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

1.) Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how: