Google Display Advertising Exam Answers

100% PASSING SCORE – 100 of 100 CORRECT ANSWERS Google AdWords Display Advertising Certification Exam Answers

Google AdWords Display Advertising Exam Answers

This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

Google AdWords Display Advertising Exam Study Guide

Google AdWords Display Advertising Exam

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1.) Which video ad format does cost–per–view (CPV) pricing apply to?

2.) Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

3.) Which feature applies to the Display Network but not the Search Network?

4.) Why is it recommended to separate Display Network campaigns from Search Network campaigns?

5.) When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

6.) Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

7.) An advertiser who purchases a YouTube homepage masthead ad pays a:

8.) When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

9.) Which report is helpful when using site and category exclusions?

10.) Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

11.) How long should advertisers wait after creating a new Display campaign before analyzing its performance?

12.) With TrueView in–stream, an advertiser pays:

13.) What type of video ads can be created with AdWords for video?

14.) If a display ad has been disapproved, how do you submit a request for another review?

15.) An ad’s Quality Score on the Display Network will affect:

16.) Where do the majority of AdWords ads on YouTube appear?

17.) An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

18.) When planning a campaign, the first thing an advertiser thinks about should be:

19.) The Ad gallery allows advertisers to:

20.) An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

21.) Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

22.) An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

23.) Regarding advertising metrics, auction–based reports can be reviewed by logging in to AdWords and reservation–based reports can be reviewed:

24.) An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

25.) A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

26.) When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

27.) Remarketing is targeting ads to people who’ve already visited:

28.) John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?

29.) Which allows advertisers to see which sites referred visitors with the most time spent on site?

30.) Ads are likely to be most contextually relevant to the sites on which they appear when using:

31.) Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

32.) When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

33.) True or False: An advertiser can target mobile apps via AdWords.

34.) What’s a best practice for creating an effective ad with Ad gallery?

35.) Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

36.) An advertiser is running video ads on a placement–targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:

37.) An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

38.) Which is a method for evaluating performance of engagement ads created with the Ad gallery?

39.) True or False: Video search behavior is different from traditional search behavior.

40.) An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

41.) In order to run image or video ads using AdWords, a campaign must be targeting:

42.) If a display ad appears “above the fold,” this means that it:

43.) True or False: A best practice for selecting keywords for a TrueView in–display video campaign is to use YouTube tags for keywords.

44.) Which tool works best to help advertisers automatically find and bid on relevant placements?

45.) When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

46.) An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign to show only on managed placements within AdWords. What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube?

47.) Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

48.) If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

49.) For an advertiser focused on branding, what are the key success metrics?

50.) In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

51.) Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:

52.) Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

53.) Managed placements allow advertisers to:

54.) Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

55.) Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

56.) An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

57.) What is a best practice for building ads with the Ad gallery?

58.) True or False: Auction bidding isn’t a concern for advertisers using reservations because these placements are available at a fixed price.

59.) A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

60.) Cost–per–thousand impressions (CPM) bidding is only available for:

61.) Frequency capping limits the number of times:

62.) On Schedule Indicator (OSI) is:

63.) Which would contribute to a higher Quality Score for a display ad?

64.) Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

65.) Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

66.) Frequency capping gives advertisers the ability to specify a limit to the number of:

67.) View–through conversions are available only to:

68.) Advertisers might choose to advertise on YouTube if their goal is to:

69.) True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices.

70.) Which is a benefit of using display advertising with Google to build brand awareness?

71.) An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

72.) An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

73.) In terms of number of queries, YouTube is the:

74.) What is the best definition of Google display advertising?

75.) An advertiser who wants to target specific categories of video content on the Display Network should:

76.) Which bidding option is best suited for an advertiser focused on direct response marketing goals?

77.) Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

78.) For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

79.) If an advertiser chooses to run ads in image formats, Google will:

80.) True or False: When an advertiser edits an ad extension, all the performance statistics are lost.

81.) Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

82.) What can you do by creating a separate campaign that’s targeted only to the Display Network?

83.) Display inventory on the Display Network is published by AdSense or:

84.) An advertiser is running a placement–targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost–per–conversion. Based on this information, the advertiser should:

85.) Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

86.) Which bidding option is best suited for an advertiser focused on branding goals?

87.) What is a benefit of using the Ad gallery to create an image ad?

88.) In order to use remarketing with Google Analytics, you need to:

89.) Which is a benefit of using a Lightbox ad?

90.) Where can you place a client’s image and video ads?

91.) Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

91.) How does an extension work on a Display ad?

92.) Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

93.) You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

94.) Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

95.) You might choose to use preferred layouts for dynamic display ads if your client:

96.) Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

97.) Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

98.) In–market audience targeting consists of people:

99.) What’s something you can do in Ad gallery to enhance a dynamic display ad?

100.) Which practice would be acceptable under Google’s editorial and technical requirements?

101.) In order to use Conversion Optimizer, an advertiser must:

102.) Targeting by topic is a good strategy if your client wants to:

103.) On the Display Network, enhanced cost–per–click (ECPC) automatically:

104.) An advertiser would benefit from using affinity audience targeting if they want to reach people:

105.) The dynamic remarketing tag collects data such as:

106.) Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

107.) If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

108.) If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

109.) Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

110.) A custom Lightbox ad must have a format hosted in:

111.) Which practice would violate Google’s editorial and professional requirements?

112.) If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

113.) Viewable cost–per–thousand impressions (vCPM):

114.) Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

115.) What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

116.) What’s a best practice for building ads with Ad gallery?

117.) Which functionality applies to HTML5 ads?

118.) An ad may not appear correctly on mobile phones if it:

119.) Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

120.) When creating a display ad, Ad gallery lets you:

121.) Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

122.) To raise awareness of what you’re advertising without limiting who might see your ads, you should:

123.) A Ready Lightbox ad can contain:

124.) Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

125.) Which bidding type is only available for ads on the Display Network?

126.) “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

127.) You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

128.) Dynamic remarketing lets an advertiser:

129.) For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

130.) For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

131.) A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

132.) In order to use Conversion Optimizer, an advertiser must: