Google Analytics for Beginners Assessment Answers

Google Analytics for Beginners Course Overview: Google Analytics Academy

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Assessment 1

Introducing Google Analytics
1.1 Why digital analytics?
1.2 How Google Analytics works
1.3 Google Analytics setup
1.4 How to set up views with filters

1.) Google Analytics can collect behavioral data from which systems? (select all that apply)

2.) To track website behavior data with Google Analytics, which steps will you need to complete? (select all that apply)

3.) The Analytics tracking code can collect which of the following? (select all that apply)

4.) When will Google Analytics end a default session?

5.) Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

6.) Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

7.) A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.

8.) To find your the Analytics tracking code, which sequence of steps should you follow?

9.) To use Analytics to track user behavior on your website, what must you add to each page of your site?

10.) Where in the HTML of your webpage should you place Analytics tracking code?

11.) New views can include website data from before the view was created.

12.) If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

13.) Filters allow you to:

14.) Why is it important to keep one unfiltered view when using filters with Google Analytics?

15.) Google Analytics filters data in the order in which the filters are set.

16.) Filters allow you to reprocess historical data from before the filter was applied.

Assessment 2

The Google Analytics layout
2.1 Navigating Google Analytics
2.2 Understanding overview reports
2.3 Understanding full reports
2.4 How to share reports
2.5 How to set up dashboards and shortcuts

1.) What would you use to compare two date ranges in a report?

2.) What does the “Users” metric measure?

3.) In Google Analytics, what is the “Bounce Rate”?

4.) In Google Analytics, what is a “dimension”?

5.) In Google Analytics, what is a “metric”?

6.) In Google Analytics, what is a “secondary dimension”?

7.) If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

8.) How do you increase the sampling rate for reports in Google Analytics?

9.) By selecting “Share Template Link” you can share your dashboard and your data with another user.

10.) How many reporting widgets can you save to a dashboard?

Assessment 3

Basic Reporting
3.1 Audience reports
3.2 Acquisition reports
3.3 Behavior reports

1.) What setting must you enable to see data in Demographics and Interests Reports?

2.) Which report would best help you identify potential browser issues with your website traffic?

3.) How could you discover whether users were viewing your website on mobile devices?

4.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

5.) Which of the following is a “source” in Google Analytics? (select all that apply)

6.) Which of the following is a “medium” in Google Analytics? (select all that apply)

7.) What channels are included by default in the Channels report? (select all that apply)

8.) Which report can show you how well particular sections of your website content performed?

9.) Which report lists the pages of your website where users first arrived?

10.) Which report should you use to check if users are exiting from important pages on your website?

Complete the activity
3.1 Audience reports

1.) Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

2.) Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?

3.) Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

Complete the activity
3.2 Acquisition reports

1.) Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?

2.) Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

3.) Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?

Complete the activity
3.3 Behavior reports

1.) Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?

2.) Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

3.) Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?

Assessment 4

Basic Campaign and Conversion Tracking
4.1 Measuring Custom Campaigns
4.2 Tracking campaigns with the URL Builder
4.3 Using Goals to measure business objectives
4.4 Measuring AdWords campaigns
4.5 Course review and next steps

1.) What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

2.) Which of the following is NOT a standard Google Analytics campaign parameter?

3.) If you would like to quickly generate campaign tags for tracking, what tool should you use?

4.) Which of the following is the correct format for a custom campaign parameter added to a URL? (select all that apply)

5.) Which of the following are examples of Goals in Google Analytics? (select all that apply)

6.) When you create a Goal in Google Analytics, you must set up a funnel visualization.

7.) If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

8.) AdWords lets users advertise on which properties? (select all that apply)

9.) Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

10.) Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users’ location?

Complete the activity
4.2 Tracking campaigns with the URL Builder

1.) Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?

2.) Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?

3.) Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign? (select all that apply)

Complete the activity
4.3 Using Goals to measure business objectives

1.) Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

2.) Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

3.) Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

Complete the activity
4.4 Measuring AdWords campaigns

1.) Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?

2.) Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

3.) Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?