Google Analytics Assessment Answers (Academy for Ads)

Google Analytics Individual Qualification Assessment Answers By Academy for Ads
Google Analytics Assessment Answers
Google Analytics Certification Exam Answers

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

STUDY GOOGLE ANALYTICS

  1. Google Analytics for Beginners
  2. Advanced Google Analytics

Google Analytics Assessment

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

257.) By default, when will Google Analytics NOT be able to identify sessions from the same user?:

256.) What is a “secondary dimension” in Google Analytics?

255.) Which of these represents the hierarchical structure of a Google Analytics account?

254.) Which report helps you understand which kinds of mobile devices were used to visit your website?

253.) If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

252.) To recognize users across different devices, what feature must you enable?

251.) What will happen if you install the same default tracking code on pages with different domains?

250.) What will happen if a user clears the Analytics cookie from their browser?

249.) In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

248.) If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

247.) What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

246.) By default, which of these are NOT Remarketing audiences that you can define?

245.) Segments are applied before sampling in reports.

244.) What four types of Goals are available in Google Analytics?

243.) Which report shows a visual representation of user interactions on your website?

242.) Google Analytics filters are applied in the order in which they are set in your view.

241.) If you want to track users and sessions across multiple domains, what must you set up?

240.) Which of these can you NOT share using The Solutions Gallery?

239.) Which of the following statements about segments is incorrect?

238.) Segments are subsets of your Analytics data. Which of the following statements are not true of Analytics segments?

237.) Which report shows the percentage of traffic that has visited your site before?

236.) Which of these could NOT be tracked using Goals in Google Analytics?

235.) You can only apply a Custom Dimension to data that was collected after you created the dimension.

234.) Which data table display compares report metrics to the website average?

233.) If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

232.) If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

231.) Which of these can be imported to define a remarketing audience?

230.) If a filter excludes data from a view, that data can never be recovered for that view.

229.) You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

228.) Which of these would prevent data from appearing in a Custom Report?

227.) Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

226.) What is a “metric” in Google Analytics?

225.) By default, when does an Analytics session expire?

224.) What are the four scope levels available for dimensions and metrics in Google Analytics?

223.) By default, which of these is NOT considered a “source” in Google Analytics?

222.) What type of data does Google Analytics prohibit you from collecting?

221.) What type of data does Google Analytics prohibit you from collecting?

220.) Which report indicates the last page users viewed before leaving your website?

219.) Which report helps you determine the percent of your site traffic that has visited previously?

218.) Which of these channels is NOT included in the default Channels report?

217.) Filters may be applied retroactively to any data that has been processed.

216.) How would you reduce the time it takes to compile reports in Google Analytics?

215.) You cannot change the default session timeout duration in Google Analytics.

214.) Where in the HTML of your webpage should you place your Analytics tracking code?

213.) Which report demonstrates how well specific parts of your website performed?

212.) What four parameters can you include with an event hit for reporting?

211.) What is the “Bounce Rate” in Google Analytics?

210.) Views can include website data from before the view was created.

209.) Sharing a Custom Report will share the data in that report.

208.) Assigning a value to a Google Analytics Goal allows you to do which of the following?

207.) Why would it be useful to assign a value to your goal in Google Analytics?

206.) Which type of Custom Report shows a static sortable table with rows of data?

205.) Which report shows which pages on your site get the most traffic and highest engagement?

204.) To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

203.) Which of these is NOT possible when you link your AdWords account to Google Analytics?

202.) Which report would you use to determine where users start or exit the conversion funnel?

201.) Which kinds of hits does Google Analytics track?

200.) Which of these CANNOT be collected by the default Analytics tracking code?

199.) By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

198.) Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

197.) What is a “dimension” in Google Analytics?

196.) What URL tag does AdWords add to the destination URL using autotagging?

195.) If you wanted to track what search terms customers used to find products on your website, what would you set up?

194.) Which tags does Google Analytics recommend to accurately track campaigns?

193.) Which campaigns require you to add manual tags to destination URLs for tracking?

192.) Custom Dimensions can be used as which of the following?

191.) Custom Reports will NOT let you do what?

190.) Which reports require you to activate Advertising Features?

189.) Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

188.) To collect how many times users downloaded a product catalog, what would you set up ?

187.) To collect how many times users downloaded a product catalog, what would you set up?

186.) The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

185.) Which of these is a scope for Custom Metrics?

184.) When will the Analytics tracking code send a pageview hit to Google Analytics?

183.) You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

182.) Smart Goals are created automatically by Google’s machine-learning algorithms

181.) In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

180.) How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

179.) When will the Analytics tracking code send an event hit to Google Analytics?

178.) Which report helps identify which browsers may have had problems with your website?

177.) Which of these can join offline business systems data with online data collected by Google Analytics?

176.) What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

175.) What is required for User ID to track users across different devices?

174.) Which of these is NOT a valid metric-dimension combination?

173.) By default, which of these is NOT considered a “medium” in Google Analytics?

172.) Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

171.) What feature would you set up to collect company-specific data such as Member Status?

170.) Metrics cannot be paired with dimensions of the same scope.

169.) Which report indicates the pages of your website where users first arrived?

168.) Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

167.) Once you have deleted a view, you have a limited number of days to restore that view.

166.) Which of these criteria CANNOT be used to create a Custom Segment?

165.) Which of these does Google Analytics use to distinguish new and returning users?

164.) Which of these is NOT a benefit of Remarketing in Google Analytics?

163.) Which reports show websites that send traffic to your pages?

162.) Filters let you include, exclude, or modify the data you collect in a view.

161.) By default, Google Analytics can only collect behavioral data from web-connected systems.

160.) Which user characteristic may NOT be used to change keyword bids in AdWords?:

159.) Which report can compare metrics based on user acquisition date over a series of weeks?

158.) Which of these is NOT a benefit of using segments in your data analysis?

157.) Which of these are required for Multi-Channel Funnels?

156.) Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

155.) What is an attribution model in Google Analytics?

154.) In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

153.) How would you track visitors coming from an email or newsletter campaign?

152.) How would you track visitors coming from an email or newsletter campaign?

151.) Which of the following is not a required parameter in the URL builder?

150.) Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

1497.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

148.) Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

147.) What is a benefit of using Google Analytics for Remarketing?

146.) Which Analytics API allows you to access your Google Analytics account configuration data?

145.) You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

144.) Google Analytics can collect behavioral data from which systems?

143.) What would you set up to collect how many comments users posted to a webpage on your site?

142.) How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

141.) The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

140.) What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

139.) When you create a new Channel Grouping in a view, you can

138.) The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

137.) Which of the following is a benefit of using segments in your data analysis?

136.) True or False: Once a view is deleted it cannot be restored.

135.) What is an assisted conversion?

134.) When should you use manual tagging?

133.) Which of the following metrics would most strongly suggest a poorly performing website?

132.) Why can AdWords clicks differ from Analytics sessions in your reports?

131.) You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

130.) Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

129.) When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

128.) The User ID feature is commonly used with which of the following website scenarios?

127.) Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

126.) Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

125.) You web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversions?

124.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

123.) Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

122.) Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

121.) Which report would you use to determine the % of your site traffic that has already been to your site before?

120.) Which dimension is not included in the Adwords reporting section of Google Analytics?

119.) What is the URL parameter that auto-tagging appends to an AdWords destination URL?

118.) True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

117.) You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

116.) What does the time lag report indicate?

115.) Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

114.) Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

113.) Which of these user characteristics CANNOT be used to create a Custom Segment?

112.) The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

111.) The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

110.) When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

109.) What reports would you use to determine if you should consider expanding your advertising to new markets?

108.) Auto-tagging is a feature that is used with which type of traffic?

107.) Auto-tagging is used to collect data from which kinds of traffic?

106.) What is the main purpose of the Multi-Channel funnel report?

105.) What is the main purpose of the Multi-Channel funnel report?

104.) You define a Destination URL goal by

103.) You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

102.) True or False: When a new view is created, it will show the historical data from the first view you created for the property.

101.) Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

100.) True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

99.) What are UTM parameters?

98.) Google Analytics can identify that two sessions are from the same user if

97.) What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

96.) Adding filters to a view in Google Analytics allows you to

95.) Which of the following metrics is available when Site Search tracking is enabled?

94.) You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

93.) You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

92.) Which of the following are “hit” types tracked by Google Analytics?

91.) Which of the following is a hit type tracked by Google Analytics?

90.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

89.) You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

88.) Which of the following is a valid tagged custom campaign?

87.) Which of the following could be measured by defining a goal in Google Analytics?

86.) Which of the following are possible uses of views within a single Google Analytics account?

85.) Which of the following are possible uses of views within a single Google Analytics account?

84.) Which of the following is a session level interaction?

83.) In the Linear attribution model,

82.) Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

81.) Your Multi-Channel Funnel reports have no data. What is the most likely reason?

80.) Which of the following is not a default Medium in Google Analytics?

79.) Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

78.) When configuring a goal, why is it useful to assign a goal value?

77.) Which of the following is an advantage of implementing Google Tag Manager?

76.) Which of the following are advantages of implementing Google Tag Manager?

75.) Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

74.) What is the first step of analytics planning?

73.) A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

72.) Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

71.) You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

  1. Visits
  2. Bounce Rate
  3. Clicks
  4. Impressions
  5. Assisted Conversions

70.) Which of the following are true about segmentation?

69.) You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

68.) Which of the following would be most useful for optimizing landing pages?

67.) You should add Analytics Tracking code to your site ________________.

66.) Which of the following would you use to set up a custom alert?

65.) Google Analytics can recognize returning users

64.) Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

63.) Which of the following would you use to send data from a website to Google Analytics?

62.) Which of the following represents a macro conversion for an ecommerce site?

61.) Which are the four main parts of the Google Analytics platform?

60.) Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

59.) You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

58.) Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

57.) Which of the following is not a standard campaign parameter?

56.) Which campaign parameter is NOT standard in Google Analytics?

55.) Which of the following questions can be answered using the goal flow report?

54.) In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

53.) Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

52.) Which of the following would prevent destination goal conversions from being recorded?

51.) Which of the following would prevent URL destination goal conversions from being recorded?

50.) Which of the following would help you to determine the conversion value of a paid keyword?

49.) Which of the following are valid scopes for dimensions?

48.) Specifying a goal value allows Google Analytics to calculate ______ .

47.) You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

46.) Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

45.) Which of the following are examples of Sources?

44.) What is the hierarchy of the Google Analytics data model?

43.) Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

42.) You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

41.) You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

40.) Which of the following would you use to show two date ranges on the same graph?

39.) Which of the following types of data can be collected and reported in the Site Speed reports?

38.) A macro conversion

37.) Which of the following metrics would most strongly suggest a poorly performing landing page?

36.) When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

35.) Which of the following are dimensions?

34.) Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?

33.) Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

32.) Which of the following are measures of traffic volume?

31.) Setting up goals allows you to see ________ .

30.) Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

29.) The demographics and interest category information in Google Analytics comes from

28.) Which of the following metrics shows the number of times your ads were displayed?

27.) You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

26.) Which of the following Behavior metrics shows the number of sessions that included a view of a page?

25.) Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

24.) Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

23.) It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

22.) True or False: When you share a link to a custom report, you share the data in the report.

21.) Which of the following Channels is part of the Default Channel Grouping?

20.) What is the purpose of the URL builder?

19.) Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

18.) The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

17.) Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

16.) You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

15.) Which of the following technologies on your site influence how you implement Analytics?

14.) True or False: The order in which filters appear in your view settings matters.

13.) Digital analytics is

12.) You can adjust the report sample size in Google Analytics by

11.) Which of the following technologies or features can be used to add data to Google Analytics?

10.) Which of the following are possible uses of filters?

9.) Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?

8.) You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

7.) Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

6.) Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

5.) You can combine a metric X with a dimension Y in Google Analytics

4.) For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

3.) Using filters, you can ________.

2.) If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

1.) The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?