Get Certified in Shopping Assessment Answers

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1 Jan 2018

Get Certified in Shopping Assessment Answers
Google Shopping Assessment Answers
Google Shopping Exam Answers

Google Shopping helps consumers find and buy products across online and brick and mortar retailers. Learn how to create, manage and optimize your Shopping campaigns. Take the Assessment to earn an Achievement. Click the certification link to take the Shopping exam.

Google Shopping Basics

Find new customers with Google Shopping Recommended
Get your products in front of customers when they search
Create a Merchant Center account Recommended
Explore the Merchant Center before creating your first Shopping campaign
Capture your product data
Discover how to submit a feed to power your Shopping ads
Align your bid strategy to Shopping goals
Optimize your campaign by aligning your bid strategy to your goals
Create a Shopping campaign Recommended
Launch a Shopping campaign that reaches your business goals
Measure Shopping campaign performance Recommended
Gain insight into your Shopping campaign and make better decisions
Optimize your Shopping campaign Recommended
Improve your campaign and reach the right customers wherever they are

Dig deeper with Google Shopping

Simplify with automatic item updates Recommended
Make sure any changes to your website are synced with your Shopping
Ensure your Shopping ads are compliant Recommended
Find out which Shopping policies apply to you
Use Feed Rules to optimize product data
Get your product data right in less time with Feed Rules
Fix crawl issues and connect to shoppers
Maintain a smooth shopping campaign experience by avoiding crawl issues
Submit product data without errors
Give shoppers the product information they need to buy on your site
Give incentives with Merchant Promotions Recommended
Increase your sales with discounts and Merchant Promotions
Prioritize Shopping Campaigns Recommended
Manage campaigns for the same product in multiple Shopping campaigns
Avoid item disapprovals Recommended
See how to steer clear of item disapprovals and correct them if they occur
Sell nearby with local inventory ads Recommended
Find out how to increase traffic to your brick-and-mortar store
Optimize Shopping campaigns for mobile Recommended
Reach your Shopping customers on all their devices

1.) Which components are unique to local inventory ads?

Store location and hours
Products sold
Prices and sale items
Online purchase options

2.) How would you optimize your product images and support increased clickthrough rate (CTR)?

Use large, high-quality product images
Use product images that show a better product than the one sold
Use small product images, so they load faster
Use product images taken from your competitor’s website

3.) What is click share?

The clicks you’ve received divided by the maximum number of clicks you could’ve received
The clicks you’ve received compared to the clicks your closest competitor has received
The clicks you’ve received through social media
The bid that’s used in the ad auction to rank your products

4.) Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

Increase bids
Reduce the number of impressions
Reduce the number of products they advertise
Decrease bids

5.) How are Feed Rules used to support a Shopping campaign?

To make simple data transformations to existing product information and supply product data for a Shopping campaign
To limit the number of feeds an advertiser can use and prevent abuse
To ensure consistency in feeds for agencies managing Shopping campaigns for multiple clients
To limit the number of products in a feed to simplify management of a Shopping campaign

6.) Sam at Sports Gear is considering promotions for his Shopping ads. Which of Sam’s promotions are acceptable under Google Shopping’s policies?

25% off
Up to 90% off
25% off purchases on your birthday
Free mystery gift with purchase

7.) Tim advertises concert tickets on Google Shopping, but only one of the items that he advertised as concert tickets have been disapproved for Unsupported Shopping content. How does he resolve the issue?

Tim needs to remove the item and any other items that could violate a policy.
Tim should contact Google.
Tim should do nothing. Google will remove the item automatically and Tim will not have any further problems.
Tim should change the item that was disapproved only. He doesn’t need to worry about other items.

8.) Fareena uses the Merchant Center to upload her product data for her floral arrangements. Which of the following is a feature of the Merchant Center?

The Merchant Center contains feeds that include all of Fareena’s Flowers’ product information.
The Merchant Center identifies Fareena’s goals as an advertiser.
The Merchant Center helps Fareena determine her bid strategy.
The Merchant Center is where Fareena creates her ad campaign.

9.) Where could you potentially see an ad for twin sheet sets?

In the “Shopping results” box above or to the right of Google Search results on a desktop device
In the list of videos
In the news section
On the left of the Search results section

10.) Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

Bid Simulator
Attribution report
Product groups tab
Click share report

11.) When should you use campaign priority?

If a product is in multiple campaigns and you want to determine which campaign should participate in the auction
When you have a variety of products advertised in Google Shopping
When you have products available for local customers
When you have to manage your main website and a mobile site

12.) If your account has been suspended, how will you be notified?

The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email.
You will receive an email only.
Your automatic item updates will stop working.
Your website will not function.

13.) What attributes are found in Shopping ads that make them unique?

Image, price, product name, and store name
Website address, search terms, type of material
Shipping information, upcoming sales, website address
Store phone number and rating

14.) When are you charged for Shopping ads?

Only if someone clicks the ad and lands on your website
When you set your bid
When a customer makes a purchase
When you open your Merchant Center account

15.) Which of the following attributes are required in the Merchant Center?

Your product’s name, description, and landing page
Your product’s sale price and dimensions
The number of loyalty points a customer receives when buying a product
Your product category and weight

16.) What attribute would you use to subdivide your product group by the Google product taxonomy?

Category
Product type
Item ID
Target return on ad spend (ROAS)

17.) Once your client creates a new Merchant Center account using his Google account, what does he need to do next?

Verify ownership of his website/URL
Enter in product attributes
Check his performance data
Align his bids to his objectives

18.) How can a mobile-optimized site benefit users with a small screen?

Present a checkout screen that is clear and uncluttered.
Offer links to mobile devices with larger screens.
Ensure the site only accepts purchases if the user is on a tablet-sized screen or larger.
Ensure the mobile site only displays when users are within walking distance to a brick-and-mortar store.

19.) How do you set priorities for your Shopping campaigns?

You will set priorities in the Campaigns section under “Settings”.
You can set up priorities in your Merchant Center.
If you enabled automatic item updates, your priorities are already set.
When you register product data, you can set priorities.

20.) Maria wants to make sure she is following all policies for Shopping ads when she enters product information for her stationery. Which of the following is a policy for Shopping ads?

Dangerous products or counterfeit goods are prohibited
No content is prohibited
Services like financial planning are supported content
Price and availability are not required attributes

21.) Which of the following is accomplished with automatic item updates?

The price and availability attributes on your Shopping ads are automatically updated when you make changes to these attributes on your website.
Your product titles are automatically updated, but everything else has to be changed manually.
Any changes you make to your Shopping ads are changed on your website.
You receive an alert in your email any time something does not match between your Shopping ads and your website.

22.) How do Shopping policies ensure a great user experience?

Inappropriate and offensive content are not allowed.
All reviewed ad content is approved.
Dangerous items like weapons or explosives are the only things not allowed.
Merchants cannot collect personal information from their customers.

23.) Tim is working with several clients to develop Shopping ads for their products. He needs to know what can and cannot be advertised in Shopping ads. Which of the following is allowed in Google Shopping ads?

Sports jerseys
Over-the-counter medication
Rifles
Copyrighted sheet music

24.) Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

Enhanced cost-per-click (eCPC)
Target return on ad spend (ROAS)
Manual bidding
Maximize clicks

25.) What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

Smart bidding
Manual bidding
Enhanced bidding
Maximized bidding

26.) What role does the Merchant Center play in developing Shopping ads?

The Merchant Center is where advertisers can store product data on the inventory they want to sell.
The Merchant Center is where advertisers list keywords for customer searches.
The Merchant Center calculates clicks.
The Merchant Center is where advertisers submit their bids.

27.) Which of the following could happen if an item is disapproved because it may violate policies regarding alcohol-related items?

Other items containing related keywords could be disapproved as well.
Automatic item updates will no longer be available.
Nothing happens. Alcohol-related content is always okay.
You will no longer be able to access your account.

28.) Before enabling automatic item updates to her website, what does Carolyn at Cozy Coat Factory need to do first?

She must have valid schema.org structured annotations on her landing pages.
She must enable automatic item updates for title and SKU.
She must install the Google Merchant Center add-on.
She must wait until she gets an item disapproval.

29.) Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high. How can Geoff improve the clickthrough rate for his mobile Shopping ads?

Increase his mobile bid adjustment modifier, so his ads are in the top positions.
Focus his campaign on desktop ads instead.
Lower his bids, so he can advertise more products.
Target users that are not in the same city as his store, so he can reach new customers.

30.) How can you gather data that will help optimize your campaign for mobile devices?

Segment your reports by device and compare performance
Create a calendar reminder to review negative keywords on a regular basis
Analyze the click share by product group
Reorganize your campaign around Google product categories

31.) Cait wants to set up local inventory ads so local customers visit her store. How does she get started?

She sets up Merchant Center, Google My Business Locations, and Adwords accounts.
She should create promotions that apply only to local customers.
She should do nothing, as local inventory ads are enabled by default.
She should enable automatic item updates.

32.) If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?

He will be sent an email explaining that an item has been disapproved for a price mismatch and what to do to fix it.
His Merchant Center account will be suspended.
He can ignore the first warning. His account will only be suspended if he receives several warnings.
He will no longer be able to advertise on Google Shopping.

33.) What performance information does the Attribution report provide?

The paths that lead users to conversions
Click share, impressions, and clickthrough rate
The attributes that AdWords recommends you use to structure your campaign
The performance of individual products

34.) Your feed is missing data on the “brand” of your products. This data is already in your feed, however, under the attribute of “brandname”. What rule would you create to correct this?

A rule that maps the data in the “brandname” attribute to “brand”
A rule that populates “custom label 0” with a custom value based on “brandname”
A rule that populates the data in the “brandname” attribute based on the value in ‘”product type”
A rule cannot be created and each item must be edited manually

35.) When should you set up a multi-client account?

When you want to submit items for more than one domain
When you want to show ads on partner websites
When you want to create ad and product groups
When you want to see how all of your bids are performing

36.) You will need to verify your website URL by visiting which section in the Merchant Center?

Business information
Products
Tax
Shipping

37.) What is the difference between Search campaigns and Shopping campaigns?

Shopping campaigns use product data from the Merchant Center to determine relevancy, not keywords.
Shopping campaigns can be measured through performance data, but not with Search campaigns.
With Shopping ads, you can compare your performance to other advertisers who are participating in the same auctions.
You can use the Bid Simulator with Shopping ads.

38.) When launching a large number of promotions, what is the most time-efficient way of uploading a large number of promotions at once?

Promotions feed
Promotions preview
The +Promotions function
Merchant Promotions Quick Guide