Freelancer Google AdWords Level 2 Test Answers

 

Freelancer Google AdWords Level 2 Test

It’s time to make things happen – Stand out from the crowd and win more higher paying jobs with the Freelancer’s AdWords Certification.

This test is about 40 multiple choice questions and should take less than 15 minutes to complete

Disclaimer: Freelancer or Freelancer.com trademarks are the property of Freelancer Technology Pty Limited. This website is not officially affiliated or endorsed by Freelancer in any way.

1.) Campaigns can be used to organize categories of products or services that you offer.

2.) When creating a campaign, you can specify its ____.

3.) With AdWords, real-time systems filter out activity fitting a profile of invalid behavior leading to invalid clicks.

4.) The Google Team tries to make invalid activity difficult and unrewarding for unethical users in order to provide a better experience for its genuine ones.

5.) Frequency data is not useful when making bidding/placement choices.

6.) Google calculates the estimated frequency by obtaining data from a sample group.

7.) Frequency capping only applies to the Search Network.

8.) ____ is the number of unique customers exposed to a particular advertisement during a specified period of time.

9.) An AdWords account is limited to ____ 10,000 location targets (targeted and excluded) per campaign.

10.) The CTR and Conversion rate columns in your frequency reports can be used to help you determine where to set a frequency cap.

11.) When trying to reach your audience, ___ allows you to display your ads on Display Network sites to users who previously visited your website and tailor your message to their specific interests.

12.) A collection of ad groups forms a/an ___.

13.) An AdWords account is limited to ____ total active/paused campaigns.

14.) If you want to increase traffic to your website, you should focus on ___.

15.) An AdWords account is limited to ____ keywords per ad group.

16.) AdWords allows your to see a list of customer searches that have triggered your ad.

17.) The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services.

18.) You can add matching options to your keywords to help control which searches will trigger your ad to appear.

19.) Your ads may reach fewer customers if you choose too many negative keywords.

20.) Conversion tracking cannot be used to determine the profitability of a keyword.

21.) Brand-engagement campaigns can help you ___.

22.) Which is a true about high-quality keywords?

23.) Conversion tracking cannot be used to determine the profitability of an ad.

24.) When working with keyword matching, which is an example of an exact match on the “huckleberry” keyword?

25.) Budget and bit optimization is more about spending strategically than it is about just spending more.

26.) Tracking conversion is helpful for your organization if you are trying to boost your ROI.

27.) The higher a keyword’s Quality Score, the better your ad position.

28.) Ad position is the order in which your ad shows up within your account.

29.) A/an ___ is an action that a customer takes on your website that has value to your business.

30.) Ad position is determined by your Ad Rank in the auction.

31.) To improve your ad position, you can increase your bid, or you can focus on improving your Quality Score.

32.) Keywords are not used to help determine how much you pay.

33.) A Display Network placement can refer to an individual ad unit positions on a mobile phone app.

34.) When a user searches with Google Instant, an impression can be counted when he/she begins to type and then clicks on a search result.

35.) Although Google Instant won’t change the way the ads are served, ads and search results can show for a predicted search term.

36.) “Bulk editing” means editing more than one thing in your account at a time.

37.) In-line editing lets you change your ads, keywords, placements and bids within the tables on your account’s Campaigns tab.

38.) With ___ bidding, you set a target 30-day budget, and AdWords sets your bids for you, aiming to bring you the most clicks possible within that budget.

39.) With ___ bidding, you set a target 30-day budget, and AdWords sets your bids for you, aiming to bring you the most clicks possible within that budget.

40.) Automatic bidding is ideal for advertisers who don’t want to spend a lot of time setting bids, but would like to get the most clicks possible for their ads within their budget.