DoubleClick Campaign Manager Individual Certification Assessment Answers

DoubleClick Campaign Manager Individual Certification Assessment Answers By Academy for Ads
DoubleClick Campaign Manager Individual Certification Assessment Answers
DoubleClick Campaign Manager Individual Certification Exam Answers

The DoubleClick Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Study DoubleClick Campaign Manager

  1. Build your first campaign
  2. Control who sees your ads
  3. Gather insights with Floodlight
  4. Track campaign performance
  5. Optimize with audience lists
  6. Pick your attribution model
  7. Optimize with attribution data
  8. Analyze cross-environment conversion data
  9. Evaluate Data Transfer for your account
  10. Manage campaigns in bulk
  11. Match media cost models with your budget
  12. Serve programmatic ads across platforms
  13. Get up and running with video ads
  14. Reach new customers with mobile
  15. Track conversions in mobile
  16. QA your Studio creatives

DoubleClick Campaign Manager Individual Certification Assessment

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1.) When creatives are published from Studio, what creative type is set in DoubleClick Campaign Manager?

2.) What are two video verification metrics? (select two)

3.) In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

4.) What insights can be extracted from the data in the Verification tab?

5.) What two methods measure impressions served in a mobile app? (select two)

6.) What cost model only calculates cost for impressions that have been viewed on the publisher site?

7.) When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

8.) What is required to track mobile app conversions using Floodlight tags?

9.) What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

10.) What timezone is used in data transfer (DT) timestamps for impression and click files?

11.) Which three workflows can be used to make bulk edits? (select three)

12.) What data is provided in Video Verification?

13.) For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

14.) To link a Bid Manager advertiser, what steps must be taken in DoubleClick Campaign Manager?

15.) Where are DoubleClick Campaign Manager and Bid Manager linked?

16.) Which two features may be used to log additional information about a click? (select two)

17.) Which Reporting tab can generate spreadsheet reports, but not charts?

18.) What targeting rules are needed to display the correct ad to users who have viewed (but not purchased) a product?

19.) Which attribution model uses Floodlight data from both attributed and non-attributed conversions?

20.) Audience lists created in DoubleClick Campaign Manager can be automatically shared with which linked applications? (select two)

21.) When trafficking a campaign, what action triggers the automatic creation of a default ad for display placements?

22.) When a conversion is counted on the first visit for each user within a given day, what counting methodology should be applied to that Floodlight tag?

23.) Paid search dimensions in Report Builder are compatible with which metric?

24.) What must occur for a team member to get access to data transfer files in Google Cloud Storage?

25.) If an “Agency Trafficker” sees only 1 of their account’s 10 active campaigns, what feature would an administrator adjust to provide access to all campaigns?

26.) Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

27.) Which feature can be used to combine individual impression and click data for a custom reach analysis?

28.) What does the roadblock setting control?

29.) What is the limit to retrieve log data from a Data Transfer (DT) Google Bucket?

30.) In DDM Reporting’s Insights tab, which two cards show a snapshot of performance? (select two)

31.) What are three benefits of using Internal Redirect tags? (select three)

32.) What ad setting ensures a qualified user will always be served a geo-targeted ad over a national ad when both are assigned to the same placement?

33.) The Insights tab in Reporting shows the view performance against which three goals? (select three)

34.) The “DCM/DFA Reporting API” can directly accomplish which two tasks? (select two)

35.) Which two tabs in DDM Reporting provide access to viewability data? (select two)

36.) Which report shows how long it takes for a customer to convert after interacting with an ad?

37.) What action should be taken to control which columns appear in the trafficking interface?

38.) What two methods count impressions on site-served creatives? (select two)

39.) What are the required settings to give a user access to reporting for a specific advertiser?

40.) What happens when a user meets the frequency cap for an ad?

41.) When assets are added to an existing creative, where will these updates automatically appear?

42.) To capture product data alongside a conversion, what must a Floodlight tag include?

43.) Which HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

44.) What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

45.) What account structure should be used to share Floodlight tags and audience lists, while maintaining an advertiser’s individual line of business?

46.) Which value is used to calculate conversions if the lookback window differs between levels?

47.) In order to set ad status to “active,” which two objects must be assigned to that ad? (select two)

48.) Where in DoubleClick Campaign Manager can the Site ID(s) required to push placements to Bid Manager be found?

49.) When is an impression counted in Reporting?

50.) What object in DoubleClick Campaign Manager is equivalent to a creative in Bid Manager?

51.) What is the more cost-effective way to restrict ad-serving to a specific geographic region?

52.) Inventory purchased in a media plan is entered as what?

53.) What does an “execution channel” represent in the DoubleClick Planning process?

54.) At what level can landing pages be set, so they are the same across multiple ads?

55.) If a publisher serves a placement tag after the campaign end date, what ad will serve?

56.) What counting method tracks the number of sales made or number of items purchased, and shows up as the “type” in a Floodlight tag?

57.) What ad setting limits the number of times an ad can be shown for a particular user?

58.) What report in Report Builder shows the number of unique users who have interacted with ads?

59.) When using a placement media cost cap, what will happen once the cap is reached?

60.) When a DCM account is restructured, which associations can be removed?

61.) Cross-environment conversion methodology takes into account which data sources?

61.) When would a VPAID asset be used?

62.) Counters and “Total interactions” metrics are available for which type of creatives?

63.) In which two tags can macros be added? (select two)

64.) What are two benefits of using the INS tag? (select two)

65.) Which condition must be met in order to designate an advertiser as a “child”?

66.) Which report tracks Floodlight attribution in DDM Reporting?

67.) At what level can landing pages be managed across campaigns?

68.) When a “plan” is executed in DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

69.) What functionality is available to manage conversion data using the API? (select two)

70.) When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?