DoubleClick Bid Manager Individual Certification Assessment Answers

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3 Jul 2018

DoubleClick Bid Manager Individual Certification Assessment Answers By Academy for Ads
DoubleClick Bid Manager Individual Certification Assessment Answers
DoubleClick Bid Manager Individual Certification Exam Answers

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

Study DoubleClick Bid Manager

Navigate Bid Manager
Pair up Bid Manager and ad servers
Get creatives approved
Target users with bid multipliers
Serve programmatic ads across platforms
Modify ad tags to work with partners
Keep tabs on your ads with verification
Deliver and verify video ads
Organize audience insights
Execute with integrated technology
Plan your campaign in Bid Manager
Fix and resubmit creatives
Save time with file uploads
Plan for mobile success
Brand controls for Bid Manager
Optimize to build awareness
Optimize to influence consideration
Making Programmatic Guaranteed Deals
Get Programmatic Guaranteed deals right
Determine the best transaction type
Empower viewers with TrueView in YouTube
Discover your YouTube audience
Prepare your TrueView creatives
Try it out: Create a campaign

DoubleClick Bid Manager Individual Certification Assessment

90 minutes
60 questions
80% passing score

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1.) How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
The publisher needs to agree on the targeting and categories for an open auction deal
Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
The publisher sets up line items in Bid Manager for any Programmatic Guaranteed deals

2.) When running video ads, which is a result of using a VPAID tag instead of a VAST tag?

Less functionality for engagement and interaction with ad
More available inventory across all devices
The ability to run on TrueView inventory
Less available inventory across all devices

3.) To target a list of email addresses, what’s the first step an advertiser would take?

Create a Customer Match list for TrueView
Create a new Custom Affinity audience list
Assign a Floodlight tag to an audience list in Campaign Manager
Add the email addresses to keyword targeting

4.) What is a benefit of linking a YouTube channel to the advertiser in Bid Manager?

Access to YouTube masthead inventory
Access to Floodlight tag tracking without using dynamic pixels
Access to earned metrics, like shares and channel subscribers
Availability to frequency caps on all media buys across YouTube and other exchanges

5.) How does DoubleClick AdExchange’s Programmatic Guaranteed differ from a preferred deal?

Preferred deals are reserved upfront, and guaranteed deals have one seller to many buyers
These deals are both reserved media buys
Preferred deals are reserved, and guaranteed auctions are not reserved
Programmatic Guaranteed deals are reserved media buys, and preferred deals are not reserved

6.) What are two benefits of using structured data files to assist with the campaign setup process? (select two)

Bulk upload display and video creatives
Bulk upload third-party verification ad wrappers
View a snapshot of the current campaign setup
Quickly create new line items with a bulk upload

7.) To access a first-party audience list from a Floodlight tag in Bid Manager, what steps should be taken in Campaign Manager?

Add a custom variable for “audience targeting”
Assign the Floodlight tag to an audience list
Set the Floodlight tag to accept Dynamic tags
Add a Bid Manager macro to the Floodlight Tag

8.) Which ad format supports pre-bid verification with Integral Ad Science (IAS)?

Mobile app
TrueView
Display
Bumpers

9.) Which two are reasons why DoubleClick Campaign Manager (DCM) creatives may not appear in Bid Manager? (select two)

The “DCM Site(s)” IDs in Bid Manager Basic Details don’t match the site IDs for Campaign Manager’s placements
The creatives haven’t been approved
The placements in Campaign Manager are set up as 1x1s
The Bid Manager advertiser is not active

10.) How does a preferred deal differ from a private auction on DoubleClick Ad Exchange?

Preferred deals have a one-to-one relationship with the advertiser and publisher, a private auctions has one seller and multiple buyers.
These deals both have one seller with multiple competing buyers
Preferred deals are reserved, and private auctions are 1:1 deals not reserved
Private auction is reserved upfront, and preferred deals have many buyers to 1 seller

11.) When a user edits default targeting for insertion orders, how are existing line items affected?

Default targeting will apply to existing line items, including geotargeting
New line items will inherit the default targeting, while existing line items remain unaffected.
New line items will ignore default settings, and existing line items will adhere to them
Existing line items will adhere to new insertion order targeting

12.) Which two views show the revenue and conversion metrics for line items? (select two)

Quality view
Pacing view
Performance view
Optimization view

13.) To assign an advertiser to a preferred deal when creating a new inventory source, what steps would be taken?

Check that it’s been automatically added to the line item’s deal
Assign the advertiser using a Google form
Add the advertiser’s name to the inventory access field
Ask the publisher to activate the deal in Bid Manager’s insertion order

14.) To add HTML tags to creatives, what two options can be used? (select two)

Assign the pixel to an active line item
Add a the pixel as an event tag in Campaign Manager (for DCM creatives)
Append the tag in a text field in Bid Manager
Add the pixel to a click tracker ad tag

15.) To exclude sensitive categories using a supported third-party verification tool, what steps should an advertiser take?

Implement tracking tags with 1×1 pixels that call the third-party’s verification system
Contact support with a list of the categories that need to be excluded using a specific third-party verification service
Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
Upload the categories into Campaign Manager’s Verification system, and select from the “Viewability” targeting section

16.) Which environments and inventory cannot run within a single line item?

Mobile web and mobile app
YouTube and open exchange
Desktop and mobile web
Mobile app and mobile app interstitial

17.) If a creative audit status is sitting in a “pending, servable” state what does this mean?

The creative is technically able to serve, but is prohibited due to unsuitable content
The creative will serve, but still may be rejected after policy review
The creative cannot immediately serve, but it may serve within the next 24 hours
The creative will need to be fixed and resubmitted for approval

18.) Which two settings can be edited in the Campaign’s Settings? (select two)

Frequency caps
Budget segments
Audience Targeting
Campaign goal and KPI

19.) How can a Programmatic Guaranteed deal be configured with creatives?

In My Inventory create a New Guaranteed Inventory deal and add details
Select the deal from the the insertion order’s Inventory Source targeting
Search and filter the deal in Marketplace and assign the creative
Add the Deal ID in the advertiser’s Basic Details

20.) To verify that conversion pixels are implemented and loading correctly, what steps would be taken?

Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
Generate a pixel load report grouped by the conversion pixel(s)
Generate a Standard or General report and include conversion metrics
Check the line item performance metrics for conversions greater than zero

21.) Where can a preferred deal be assigned?

In the line item’s creative assignment
In the line item’s inventory source targeting
In the line item’s audience targeting
In the partner’s settings, under inventory source

22.) Proximity targeting is supported for which environment?

Mobile Web
TrueView
Desktop Web on Mobile
Mobile App

23.) Where can an advertiser’s overall campaign goal be set?

Insertion Order Default Targeting
Campaign Settings
Partner Settings
Line Item Basic Details

24.) Which data cannot be evaluated with a Standard or General performance report?

The match ratio of third- and first-party audience segments
Clicks and conversions for individual creatives
Impressions and eCPM by website
Viewability metrics across each IO and line item

25.) When creating a new TrueView campaign, how long should be allocated for creative review?

Up to 12 hours
Up to 2 hours
Up to 6 hours
Up to 24 hours

26.) What is the correct Bid Manager account hierarchy?

Account > Line item > Advertiser > Insertion order > Partner
Insertion order > Partner > Line > Advertiser
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
Partner > Campaign > Advertiser > Insertion order > Line item > Creative

27.) To determine which creatives had a lower eCPM over the past couple of weeks, what steps should be taken?

Go into the creative section for the advertiser and compare the inline metrics for eCPM
Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Generate an Audience Composition report grouped by audience with the CPM metric selected
Generate a Standard report grouped by creative with the eCPM metric selected

28.) Which report can show the number of unique users for a specific website?

Page-Category
Audience Composition
Inventory Availability
Standard

29.) Which ad format cannot run with insertion order “Even” pacing?

Native
Display
TrueView
Video

30.) Which two insertion order and line item settings are required? (select two)

Pacing
Budget
Automated bid strategy
Auto Budget Allocation

31.) When creating new video line items, what are two execution methods that save time? (select two)

Duplicate video line items, then make bulk edits to targeting
Convert display line items to video line items, then make inline adjustments to targeting
Use Structured Data Files to bulk upload new video line items
Use the audience composition report, then exclude audiences that visit that site

32.) To see which user made changes to a line item or insertion order, what steps should be taken?

Expand the left panel and search for the user’s name
Download the structured data file
Go to Change History and search for the user’s email
Go to the Partner’s Basic Details and scroll down

33.) What Campaign and IO frequency setting is not supported?

Lifetime frequency caps
Preferred Deals frequency settings
Ad frequencies that exceed 100 times per day
Frequency caps across TrueView and the open exchange

34.) To duplicate a line item, what steps must be taken?

Select the line item, click “Action,” and then “Duplicate”
Use the default targeting to duplicate line items
Select the line item, click “Action,” and then “Bulk Edit”
Select the line item, click “Action,” and then “Download”

35.) How are creatives assigned to a line item?

In the line item’s settings, search and select the correct 1×1 pixel
While setting up a new creative for the advertiser, assign the line item and click Save
Select the creative to assign in the line item’s creative section
Bulk upload a creative spreadsheet in the advertiser’s creative section

36.) What is a requirement for a creative’s approval?

A valid landing page
A 3rd-party verification tracker
HTML5 formatting
Data sharing is enabled

37.) What percentage of the daily budget is applied when using “Ahead” pacing?

150% of the budget, based on budget segments and KPIs
120% of the daily budget, based on the flight dates
200% of the daily budget, based on inventory
It’s not a specific percentage, it’s solely based on performance

38.) To exclude a group of URLs across advertisers, what steps must be taken?

Upload an Inventory Availability report into the line item’s verification settings
Reach out to a support rep to add a group of sites to a “Blacklist”
Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
Create a channel of URLs where ads shouldn’t serve and exclude it in advertiser-level targeting

39.) What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

The system will automatically provide budget suggestions to the Quality metrics
The system automatically moves budget to higher performing line items
Budget segments will automatically actualize and allocate to future segments
The system will apply new budgets based on the campaign’s overall goal setting and bid strategies

40.) When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Keyword
Demographics
Time and Day
Geography

41.) How can a creative be submitted for audit, after it’s been rejected and fixed?

Select the creative and select “Activate”
On the Creative’s page, click the refresh button
Select the creative and click “Resubmit for approval”
Assign the creative to another line item

42.) Which insertion order settings must be in place before a campaign can go live?

Bids and creatives
Auto-budget allocation and targeting
Budgets and flight dates
Bid multipliers and goals

43.) Inline charts and metrics data reflect which timezone?

US Pacific Timezone
The advertiser’s timezone
US Eastern timezone
The user’s timezone

44.) How is the daily budget calculated for an insertion order with Flight/Even pacing?

The flight budget divided by the number of days, and then multiplied by 1.5 (includes risk adjustment)
The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
The remaining flight budget divided by the number of days remaining
The remaining flight budget multiplied by the number of days remaining

45.) To self-initiate the creative approval process for a rejected creative, what steps must be taken after fixing the creative?

Send the new creative to your support representative
Reassign the creative to a line item
Submit the creative using the Resubmit button
Make any edit to the line item’s settings

46.) Which ad formats cannot be assigned to a single line item? (select two)

Image and HTML5
TrueView and Video
VPAID and VAST
Video and Display

47.) Which two objectives can be applied to a campaign’s “Overall campaign goal”? (select two)

Behavioral audience targeting
Remarket to existing customers
Drive offline or in-store sales
Raise awareness of my brand or product

48.) To increase a line item’s potential reach from 1K to 1M targeted impressions, what steps must be taken?

Add budget segments to the insertion order
Remove targeting such as keywords and exclusionary site lists
Add targeting such as channel and environment
Increase the bid and budget

49.) Which tool can be used to identify if the correct creative sizes are sent with the bid request?

Deals Troubleshooter
Quality charts
Creative status field
Advertiser’s History

50.) To apply a profit margin to the “revenue” metric, what steps would be taken?

Assign the pixel to a line item’s conversion tracking
Add a percent markup in the billing profile
Assign a media cost markup to the partner revenue model
Add a column and manually calculate in any report

51.) Which line items are impacted by insertion order default targeting?

New line items only, not current line items
All current line items
Only video line items
TrueView line items

52.) To get help while working in DoubleClick Bid Manager, what two steps could be taken? (select two)

Click the question mark on the right corner and search help center articles
Click the three dots at the top of the screen and select “User Management”
Click the question mark on the right corner and chat with live support (or send an email)
Click the three dots at the top of the screen and select “Notification Settings”

53.) Which exchanges have their own creative audit process?

AdRoll, Pubmatic, Rubicon
Every exchange has its own creative audit process
DoubleClick Ad Exchange only
AppNexus, DoubleClick Ad Exchange, BrightRoll

54.) When an open auction creative is in “pending” status, in what two scenarios will it serve? (select two)

After the creative is resubmitted for approval
While waiting content policy approval
A pending status creative can never serve
After the first approval process

55.) To activate the creative approvals process for a new creative, what step must be taken?

Set the creative to active
Resubmit the creative for approval
Upload the creative to Bid Manager
Assign the creative to an active line item

56.) At which levels can pacing be set?

Insertion order and line item
Line item and ad group
Campaign and line item
Campaign and insertion order

57.) To troubleshoot a non-spending line item, what steps should be taken? (select two)

Check the creative approval status
Confirm that media fees are invoiced
Check the line item’s Impression lost chart
Adjust the partner revenue model

58.) What feature allows users to adjust fixed bids for different geographies or device types?

Recency targeting
Bid Multipliers
Partner revenue model
Viewability targeting

59.) Which report can help identify when a campaign overspent the budget?

Basic or Standard report, grouped by “Time of Day”
A SDF report based on the insertion order and line items
A Verification report, grouped by “Advertiser Currency”
An Inventory Availability report grouped by “Time of Day”

60.) Which three settings prevent deals from meeting their ad serving goals? (select three)

VAST and VPAID creatives that are approved
Brand safety and sensitive category targeting
Geotargeting and bid strategies
Demographics and audience targeting

61.) Which campaign settings apply to the campaign’s future insertion orders?

Planned spend
Performance goal
Start and end dates
Name

62.) If a TrueView audience list isn’t collecting cookies for a linked YouTube channel, what steps can be taken?

In the YouTube channel’s advanced settings, confirm that “Disable interest-based ads” isn’t checked
In the list’s settings, check that the initial list size is set as “Start with an empty list”
In the TrueView insertion order, confirm that the pacing is set to “Flight” “ASAP”
Verify that the “Membership duration” for this list is set to a minimum of 90 days

63.) How can an advertiser be granted access to TrueView inventory?

Add a 4 percent media fee to the partner revenue model
Accept Terms & Conditions and Fees in the Partner’s settings
Add YouTube to the targeted sites in the TrueView channel
Add YouTube to the list of accepted exchanges in the Partner’s settings

64.) Which report can help verify that pixels are loading correctly on the webpage?

Inventory Availability
Reach
Floodlight
GRP

65.) Which two of these are Google Audiences? (select two)

Third-party
First-party
Affinity
In Market

66.) To send data from DoubleClick Campaign Manager to Bid Manager, what initial step should be taken?

Associate the Bid Manager partner ID in the advertiser’s “Creatives fields” section.
Associate the Bid Manager partner ID in Campaign Manager’s Properties.
Associate Bid Manager in the advertiser’s Floodlight configuration, in Campaign Manager.
Remove any reference to DCM Site(s) in Bid Manager’s Basic Details.

67.) Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

Even pacing line item overspends in the first six hours, and then pauses insertion order spend
Even pacing line item spends 200% up front then evens out by the end of the month
ASAP pacing line item spends the entire budget within the first couple of hours
Ahead pacing line item spends 120% of its expected daily spend

68.) When is a “view” counted for TrueView campaigns?

Each time the user clicks or watches 30 seconds or the entire video
Each time the user watches at least two seconds of the video
Each time a video’s screen is 50% viewable on the page
Each time Active View recognizes TrueView

69.) To track and secure a programmatic deal with a publisher, what steps would be taken?

Contact your publisher representative and ask to set up a meeting
Go to the partner’s Basic Details, in Bid Manager and link the deal ID
Go to Inventory targeting within a line item and search within “Inventory Source”
Go to Marketplace Negotiations to review and accept deals in Bid Manager

70.) To blacklist a site from an advertiser’s media buys, what steps should be taken?

Identify the website’s key phrases and use them in keyword exclusion targeting
Add the app or URL to a channel that’s assigned to the advertiser’s exclusionary channel targeting
Add the website URL to the advertiser’s URL field
Use the audience composition report and exclude audiences that visit that site

71.) How can a campaign be activated after creating it?

Select the Activate dropdown for the campaign, line items, and insertion orders
Set the campaign’s start date to “Today”
Upload a campaign structured data file with “Live” in the status column
Submit an IO to your support agent

72.) To generate performance data for targeted audience segments, what steps should be taken?

Generate an audience performance report and select “include only targeted audience lists”
Generate an Inventory Availability report and filter by all targeted audiences.
Go into the insertion orders default targeting and use the potential reach metric
Generate an audience composition report and filter by all targeted lists

73.) To optimize the campaign towards viewability, what two approaches can an advertiser take? (select two)

Only target inventory displayed on mobile apps
Assign viewability targeting
Set the bid strategy to viewable CPM (vCPM)
Add a pixel to the Default tag in Campaign Manager

74.) What resource can help a user identify issues with their private deal spend?

Marketplace
Line Item Settings bulk uploads
Deals Troubleshooter
Structured data files

75.) To understand why a line item isn’t winning the majority of qualifying open auction impressions, what data would be used?

The “Line Item Settings” CSV
The Inventory Marketplace forecast
A General or Standard report grouped by channel
The line item’s impressions lost chart

76.) Which two targeting tactics are unavailable for structured data files (SDF)? (select two)

Creative assignments
Third-party audience targeting
App collection targeting
Proximity targeting

77.) Which process can wrap a Campaign Manager creative with verification vendor’s tag, after downloading the tags from Bid Manager?

Download the Campaign Manager tag, append to the Bid Manager tag, and perform a SDF bulk upload
Add the Bid Manager tags back into Campaign Manager and add the vendor’s tracking link for that placement
Add the integration code to the advertiser’s Basic Details and upload the tags back into Bid Manager
Ask the vendor to wrap the tag, then paste the tag back into the correct creative in Bid Manager

78.) What advertiser detail cannot be edited once it’s been created in Bid Manager?

The Advertiser’s Ad Server
The Advertiser Address
The DCM Site ID(s)
The advertiser’s Name

79.) To check why a private deal is not running, what two steps would be taken? (select two)

Check the creative approval status
Generate an Audience Composition report
Search the history logs for the deal
Use the Deals Troubleshooter

80.) Where are video ads hosted for a TrueView campaign?

On DoubleClick Campaign Manager
Through a third-party video hosting tool
On Bid Manager using a 1×1 pixel, and a Native ad tag
On the advertiser’s public YouTube channel

81.) How can you control ad frequencies across multiple insertion orders?

Assign a frequency cap to each creative
Create insertion order budget segments
Set recency targeting
Set campaign-level frequency caps