Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Assessment Answers By Academy for Ads
Display & Video 360 Certification Assessment Answers
Display & Video 360 Certification Exam Answers
formerly known as [BETA] DoubleClick Bid Manager Individual Certification

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

About this exam

The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization.

The knowledge tested in this exam typically aligns with the following roles:

Study DoubleClick Bid Manager

  1. Navigate Bid Manager
  2. Pair up Bid Manager and ad servers
  3. Get creatives approved
  4. Target users with bid multipliers
  5. Serve programmatic ads across platforms
  6. Modify ad tags to work with partners
  7. Keep tabs on your ads with verification
  8. Deliver and verify video ads
  9. Organize audience insights
  10. Execute with integrated technology
  11. Plan your campaign in Bid Manager
  12. Fix and resubmit creatives
  13. Save time with file uploads
  14. Plan for mobile success
  15. Brand controls for Bid Manager
  16. Optimize to build awareness
  17. Optimize to influence consideration
  18. Making Programmatic Guaranteed Deals
  19. Get Programmatic Guaranteed deals right
  20. Determine the best transaction type
  21. Empower viewers with TrueView in YouTube
  22. Discover your YouTube audience
  23. Prepare your TrueView creatives
  24. Try it out: Create a campaign

Display & Video 360 Certification Assessment

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156.) What environment supports proximity targeting?

155.) What are two ways to make bulk changes within Display & Video 360 campaigns?

154.) How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

153.) What is required for creative approval?

152.) How can an advertiser be granted access to TrueView inventory?

151.) What step should be taken to track and secure a programmatic deal with a publisher?

150.) To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

149.) To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

148.) How would you add third-party verification to a creative when Campaign Manager is your ad server?

147.) Which environments and inventory sources cannot run within a single line item?

146.) Which two views show the revenue and conversion metrics for line items? (select two)

145.) What step would an advertiser take to target a list of email addresses?

144.) Which ad format supports pre-bid verification with Integral Ad Science?

143.) Where can a preferred deal be assigned?

142.) What is one way to control ad frequencies across multiple insertion orders?

141.) What report can identify when a campaign overspent the budget?

140.) What report can help verify if pixels load correctly on a webpage?

139.) What report shows the number of unique users for a specific website?

138.) What step would be taken to verify that conversion pixels are implemented and load correctly?

137.) When creating a new TrueView campaign, how long should be allocated for creative review?

136.) What feature allows users to adjust fixed bids for different geographies or device types?

135.) What inventory sources allow for exclusive publisher partnerships?

134.) What data cannot be evaluated with a Standard or General performance report?

133.) What is the correct Display & Video 360 account hierarchy?

132.) What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

131.) How can a profit margin be applied to the revenue metric?

130.) When is a “view” counted for TrueView campaigns?

129.) What format cannot share a frequency cap with other media formats?

128.) What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

127.) To activate the creative approvals process for a new creative, what step must be taken?

126.) What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

125.) What line items are impacted by insertion order default targeting?

124.) For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

123.) How can a site be blacklisted from an advertiser’s media buys?

122.) When users make changes to a line item or insertion order, where are those changes displayed?

121.) What insertion order settings must be set before a campaign can go live?

120.) How can a creative be submitted for audit after it’s been rejected and fixed?

119.) What does an audit status of “Pending, servable” mean?

118.) Which two settings can be edited in Campaign Settings? (select two)

117.) To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

116.) What steps should be taken at the Advertiser level to run TrueView?

115.) What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

114.) How is the daily budget calculated for an insertion order with Flight Even pacing?

113.) What are two ways to check why a private deal is not running? (select two)

112.) What step should be taken to view performance data for targeted audience segments?

111.) How are line items affected when a user edits the default targeting for insertion orders?

110.) Where can an advertiser set their campaign goal?

109.) What timezone is applied to inline charts and metrics data?

108.) How can a campaign be activated after creating it?

107.) Which ad formats cannot be assigned to a single line item? (select two)

106.) Which campaign setting impacts how the associated insertion orders deliver?

105.) When creating new video line items, what are two execution methods that save time? (select two)

104.) Which two objectives can be selected as a campaign goal? (select two)

103.) When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

102.) What are two ways to troubleshoot a non-spending line item? (select two)

101.) Which three settings could prevent deals from meeting their ad-serving goals? (select three)

100.) How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

99.) What step should be taken to determine which creatives had the lowest eCPM over the last month?

98.) At what levels can pacing be set?

97.) What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

96.) What are two Google Audiences? (select two)

95.) What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

94.) What ad format cannot run with Even pacing set on the insertion order?

93.) What is the difference between Programmatic Guaranteed deals and preferred deals?

92.) How are creatives assigned to a line item?

91.) How can a group of URLs be excluded across advertisers?

90.) What is the result of using a VPAID tag instead of a VAST tag when running video ads?

89.) What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

88.) Which exchanges have their own creative audit process?

87.) To duplicate a line item, what steps must be taken?

86.) Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

85.) What percentage of the daily budget is applied when using “Ahead” pacing?

84.) Where are video ads hosted for a TrueView campaign?

83.) Which two insertion order and line item settings are required? (select two)

82.) How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

81.) When running video ads, which is a result of using a VPAID tag instead of a VAST tag?

80.) To target a list of email addresses, what’s the first step an advertiser would take?

79.) What is a benefit of linking a YouTube channel to the advertiser in Bid Manager?

78.) How does DoubleClick AdExchange’s Programmatic Guaranteed differ from a preferred deal?

77.) What are two benefits of using structured data files to assist with the campaign setup process? (select two)

76.) To access a first-party audience list from a Floodlight tag in Bid Manager, what steps should be taken in Campaign Manager?

75.) Which ad format supports pre-bid verification with Integral Ad Science (IAS)?

74.) Which two are reasons why DoubleClick Campaign Manager (DCM) creatives may not appear in Bid Manager? (select two)

73.) How does a preferred deal differ from a private auction on DoubleClick Ad Exchange?

72.) When a user edits default targeting for insertion orders, how are existing line items affected?

71.) When a user edits default targeting for insertion orders, how are existing line items affected?

70.) To assign an advertiser to a preferred deal when creating a new inventory source, what steps would be taken?

69.) To add HTML tags to creatives, what two options can be used? (select two)

68.) To exclude sensitive categories using a supported third-party verification tool, what steps should an advertiser take?

67.) Which environments and inventory cannot run within a single line item?

66.) If a creative audit status is sitting in a “pending, servable” state what does this mean?

65.) Which two settings can be edited in the Campaign’s Settings? (select two)

64.) How can a Programmatic Guaranteed deal be configured with creatives?

63.) To verify that conversion pixels are implemented and loading correctly, what steps would be taken?

62.) Where can a preferred deal be assigned?

61.) Proximity targeting is supported for which environment?

60.) Where can an advertiser’s overall campaign goal be set?

59.) Which data cannot be evaluated with a Standard or General performance report?

58.) When creating a new TrueView campaign, how long should be allocated for creative review?

57.) What is the correct Bid Manager account hierarchy?

56.) To determine which creatives had a lower eCPM over the past couple of weeks, what steps should be taken?

55.) Which report can show the number of unique users for a specific website?

54.) Which ad format cannot run with insertion order “Even” pacing?

53.) Which two insertion order and line item settings are required? (select two)

52.) When creating new video line items, what are two execution methods that save time? (select two)

51.) To see which user made changes to a line item or insertion order, what steps should be taken?

50.) What Campaign and IO frequency setting is not supported?

49.) To duplicate a line item, what steps must be taken?

48.) How are creatives assigned to a line item?

47.) What is a requirement for a creative’s approval?

46.) What percentage of the daily budget is applied when using “Ahead” pacing?

45.) To exclude a group of URLs across advertisers, what steps must be taken?

44.) What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

43.) When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

42.) How can a creative be submitted for audit, after it’s been rejected and fixed?

41.) Which insertion order settings must be in place before a campaign can go live?

40.) Inline charts and metrics data reflect which timezone?

39.) How is the daily budget calculated for an insertion order with Flight/Even pacing?

38.) To self-initiate the creative approval process for a rejected creative, what steps must be taken after fixing the creative?

37.) Which ad formats cannot be assigned to a single line item? (select two)

36.) Which two objectives can be applied to a campaign’s “Overall campaign goal”? (select two)

35.) To increase a line item’s potential reach from 1K to 1M targeted impressions, what steps must be taken?

34.) Which tool can be used to identify if the correct creative sizes are sent with the bid request?

33.) To apply a profit margin to the “revenue” metric, what steps would be taken?

32.) Which line items are impacted by insertion order default targeting?

31.) To get help while working in DoubleClick Bid Manager, what two steps could be taken? (select two)

30.) Which exchanges have their own creative audit process?

29.) When an open auction creative is in “pending” status, in what two scenarios will it serve? (select two)

28.) To activate the creative approvals process for a new creative, what step must be taken?

27.) At which levels can pacing be set?

26.) To troubleshoot a non-spending line item, what steps should be taken? (select two)

25.) What feature allows users to adjust fixed bids for different geographies or device types?

24.) Which report can help identify when a campaign overspent the budget?

23.) Which three settings prevent deals from meeting their ad serving goals? (select three)

22.) Which campaign settings apply to the campaign’s future insertion orders?

21.) If a TrueView audience list isn’t collecting cookies for a linked YouTube channel, what steps can be taken?

20.) How can an advertiser be granted access to TrueView inventory?

19.) Which report can help verify that pixels are loading correctly on the webpage?

18.) Which two of these are Google Audiences? (select two)

17.) To send data from DoubleClick Campaign Manager to Bid Manager, what initial step should be taken?

16.) Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

15.) When is a “view” counted for TrueView campaigns?

14.) To track and secure a programmatic deal with a publisher, what steps would be taken?

13.) To blacklist a site from an advertiser’s media buys, what steps should be taken?

12.) How can a campaign be activated after creating it?

11.) To generate performance data for targeted audience segments, what steps should be taken?

10.) To optimize the campaign towards viewability, what two approaches can an advertiser take? (select two)

9.) What resource can help a user identify issues with their private deal spend?

8.) To understand why a line item isn’t winning the majority of qualifying open auction impressions, what data would be used?

7.) Which two targeting tactics are unavailable for structured data files (SDF)? (select two)

6.) Which process can wrap a Campaign Manager creative with verification vendor’s tag, after downloading the tags from Bid Manager?

5.) What advertiser detail cannot be edited once it’s been created in Bid Manager?

4.) To check why a private deal is not running, what two steps would be taken? (select two)

3.) Where are video ads hosted for a TrueView campaign?

2.) How can you control ad frequencies across multiple insertion orders?

1.) Which two views show the revenue and conversion metrics for line items? (select two)