Dig into Programmatic and Ad Exchange Assessment Answers

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7 Mar 2018

Dig Into Programmatic and Ad Exchange Assessment Answers
Programmatic And Ad Exchange Assessment Answers
Programmatic And Ad Exchange Exam Answers

Get an in-depth understanding of Ad Exchange’s programmatic capabilities. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Dig into programmatic and Ad Exchange Courses

Make deals in the Marketplace
The Marketplace allows you to discover premium inventory from thousands of publishers, all in one place. You can gain insight into what inventory publishers are offering to help you buy faster and more efficiently.
Try it out: Make deals in the Marketplace
A little bit of hands-on experience can give you the confidence you need to use the Marketplace to find the inventory you want to buy. In this interactive exercise, you’ll search for available inventory and send a new deal proposal to a publisher.
Making Programmatic Guaranteed Deals
Learn how to secure impressions on publishers’ premium inventory
Report on campaigns with the Query Tool
The Query Tool is a reporting tool that lets you create robust, customized reports based on filtered data and parameters. In this course, we’ll show you how to use the Query Tool to discover how your campaign is performing.
Optimize your programmatic deals
Deals in Ad Exchange enable you to gain exclusive access to premium publisher inventory and transact directly with publishers in just a few clicks. In this course, learn how to optimize common deal behaviors.

1.) Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions.

Which deal is best suited for Dave’s client?

A programmatic guaranteed deal
A preferred deal
A private auction deal

2.) Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests.

How do you address this to ensure you’re getting the inventory you need?

Check RTB Breakout details for filtering
Review your creatives
Check with your publisher to ensure there are no overlapping deals
Adjust your bidding strategy

3.) Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

Marketplace
Real-time-bidding (RTB) Breakout
Query Tool
Pretargeting

4.) Helen’s clients require a report of their top sellers delivered to them on the first of each month.

What is the most time-efficient way for Helen to deliver them this report?

Schedule the report to automatically run on a monthly basis.
Set a default query to run every time she opens the Query Tool.
Every month, update the query to slice performance breakout by month.
Copy an existing query each month.

5.) You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher.

How would you do this?

Create a proposal under the publisher in question.
Send the publisher a message.
Keep searching for offers more suited.
Edit one of the existing offers from the publisher.

6.) The dimension “Web property name” provides you with data on what aspect of your account’s performance?

The seller’s network name on which ads are served
The content categories of the pages on which ads are served
The devices or platforms on which ads are served
The mobile apps on which ads are served

7.) While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require.

What action can you take to improve performance?

Make specific changes on sellers with whom you have a low win rate.
Ensure you do not have any overlapping deals.
Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.

8.) You’ve been invited to an auction to bid for inventory against other buyers.

Which transaction type best describes these attributes?

A private auction
A programmatic guaranteed deal
A preferred deal
Open auction