Dig Deeper with Google Shopping Assessment Answers

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1 Jan 2018

Dig Deeper with Google Shopping Assessment Answers
Advanced Google Shopping Assessment Answers
Advanced Google Shopping Exam Answers

Learn more advanced concepts of managing a Shopping campaign. Get an in-depth understanding of Google Shopping features, policies, and other ad subtypes that target your customer. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Policy and Data Quality

Simplify with automatic item updates
Make sure any changes to your website are synced with your Shopping
Ensure your Shopping ads are compliant
Find out which Shopping policies apply to you
Avoid item disapprovals
See how to steer clear of item disapprovals and correct them if they occur
Use Feed Rules to optimize product data
Get your product data right in less time with Feed Rules
Fix crawl issues and connect to shoppers
Maintain a smooth shopping campaign experience by avoiding crawl issues
Submit product data without errors
Give shoppers the product information they need to buy on your site

Drive results with Shopping

Give incentives with Merchant Promotions
Increase your sales with discounts and Merchant Promotions
Prioritize Shopping Campaigns
Manage campaigns for the same product in multiple Shopping campaigns
Sell nearby with local inventory ads
Find out how to increase traffic to your brick-and-mortar store
Optimize Shopping campaigns for mobile
Reach your Shopping customers on all their devices

1.) Which structured data markup attributes are required for automatic item updates?

Price or availability
Product and offer
Price and product
Availability and SKU

2.) Which components are unique to local inventory ads?

Store location and hours
Products sold
Prices and sale items
Online purchase options

3.) How are Feed Rules used to support a Shopping campaign?

To make simple data transformations to existing product information and supply product data for a Shopping campaign
To limit the number of feeds an advertiser can use and prevent abuse
To ensure consistency in feeds for agencies managing Shopping campaigns for multiple clients
To limit the number of products in a feed to simplify management of a Shopping campaign

4.) If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?

He will be sent an email explaining that an item has been disapproved for a price mismatch and what to do to fix it.
His Merchant Center account will be suspended.
He can ignore the first warning. His account will only be suspended if he receives several warnings.
He will no longer be able to advertise on Google Shopping.

5.) How do you set priorities for your Shopping campaigns?

You will set priorities in the Campaigns section under “Settings”.
You can set up priorities in your Merchant Center.
If you enabled automatic item updates, your priorities are already set.
When you register product data, you can set priorities.

6.) Cait wants to set up local inventory ads so local customers visit her store.

How does she get started?

She sets up Merchant Center, Google My Business Locations, and Adwords accounts.
She should create promotions that apply only to local customers.
She should do nothing, as local inventory ads are enabled by default.
She should enable automatic item updates.

7.) When should you use campaign priority?

If a product is in multiple campaigns and you want to determine which campaign should participate in the auction
When you have a variety of products advertised in Google Shopping
When you have products available for local customers
When you have to manage your main website and a mobile site

8.) How can a mobile-optimized site benefit users with a small screen?

Present a checkout screen that is clear and uncluttered.
Offer links to mobile devices with larger screens.
Ensure the site only accepts purchases if the user is on a tablet-sized screen or larger.
Ensure the mobile site only displays when users are within walking distance to a brick-and-mortar store.

9.) Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high.

How can Geoff improve the clickthrough rate for his mobile Shopping ads?

Increase his mobile bid adjustment modifier, so his ads are in the top positions.
Focus his campaign on desktop ads instead.
Lower his bids, so he can advertise more products.
Target users that are not in the same city as his store, so he can reach new customers.

10.) Sam at Sports Gear is considering promotions for his Shopping ads.

Which of Sam’s promotions are acceptable under Google Shopping’s policies?

25% off
Up to 90% off
25% off purchases on your birthday
Free mystery gift with purchase

11.) How do Shopping policies ensure a great user experience?

Inappropriate and offensive content are not allowed.
All reviewed ad content is approved.
Dangerous items like weapons or explosives are the only things not allowed.
Merchants cannot collect personal information from their customers.

12.) When launching a large number of promotions, what is the most time-efficient way of uploading a large number of promotions at once?

Promotions feed
Promotions preview
The +Promotions function
Merchant Promotions Quick Guide

13.) Which of the following could happen if an item is disapproved because it may violate policies regarding alcohol-related items?

Other items containing related keywords could be disapproved as well.
Automatic item updates will no longer be available.
Nothing happens. Alcohol-related content is always okay.
You will no longer be able to access your account.

14.) Which of the following is accomplished with automatic item updates?

The price and availability attributes on your Shopping ads are automatically updated when you make changes to these attributes on your website.
Your product titles are automatically updated, but everything else has to be changed manually.
Any changes you make to your Shopping ads are changed on your website.
You receive an alert in your email any time something does not match between your Shopping ads and your website.

15.) Tim advertises concert tickets on Google Shopping, but only one of the items that he advertised as concert tickets have been disapproved for Unsupported Shopping content.

How does he resolve the issue?

Tim needs to remove the item and any other items that could violate a policy.
Tim should contact Google.
Tim should do nothing. Google will remove the item automatically and Tim will not have any further problems.
Tim should change the item that was disapproved only. He doesn’t need to worry about other items.

16.) Before enabling automatic item updates to her website, what does Carolyn at Cozy Coat Factory need to do first?

She must have valid schema.org structured annotations on her landing pages.
She must enable automatic item updates for title and SKU.
She must install the Google Merchant Center add-on.
She must wait until she gets an item disapproval.

17.) If your account has been suspended, how will you be notified?

The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email.
You will receive an email only.
Your automatic item updates will stop working.
Your website will not function.

18.) Tim is working with several clients to develop Shopping ads for their products. He needs to know what can and cannot be advertised in Shopping ads.

Which of the following is allowed in Google Shopping ads?

Sports jerseys
Over-the-counter medication
Rifles
Copyrighted sheet music

19.) Your feed is missing data on the “brand” of your products. This data is already in your feed, however, under the attribute of “brandname”.

What rule would you create to correct this?

A rule that maps the data in the “brandname” attribute to “brand”
A rule that populates “custom label 0” with a custom value based on “brandname”
A rule that populates the data in the “brandname” attribute based on the value in ‘”product type”
A rule cannot be created and each item must be edited manually