Creative Certification Exam Answers

Creative Certification Exam Assessment Answers By Academy for Ads
Creative Certification Assessment Answers
Creative Certification Exam Answers
formerly known as [BETA] DoubleClick Creative Individual Certification

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

About this exam

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

Study DoubleClick Studio

  1. Get started with DoubleClick Studio
  2. Develop an effective digital media plan
  3. Confirm your HTML5 works with DoubleClick Studio
  4. Try it out: Create a dynamic feed
  5. Raise awareness with dynamic creatives
  6. Influence users with dynamic creatives
  7. Drive action with dynamic creatives
  8. Try it out: Preview with tearsheets
  9. QA your DoubleClick Studio creatives
  10. Measure the impact of Studio creatives

Creative Certification Exam Assessment

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156.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

155.) Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

154.) Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

153.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

152.) Which three components are available in Google Web Designer? (select three)

151.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

150.) When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

149.) In what section of Studio are creative images and videos stored?

148.) Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

147.) What field type is used for data pass targeting in a dynamic profile?

146.) Which two targeting types are supported in Studio for dynamic creatives? (select two)

145.) In what product are dynamic targeting keys created?

144.) When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

143.) Which types of assets can be used in Studio? (select two)

142.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

141.) What dynamic strategy allows flight scheduling of dynamic creatives?

140.) To build an expanding creative, which three panels must be included in the HTML? (select three)

139.) What feature allows users to create a dynamic field without needing to upload a feed?

138.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

137.) How many Studio profiles can a dynamic creative be linked to?

136.) Where is the dynamic path for an asset found?

135.) How can a Studio profile be edited without impacting the live campaign?

134.) What are three benefits of filtering by creative dimensions? (select three)

133.) What does optimization prioritize when used for dynamic creatives?

132.) Which two columns are required in a feed? (select two)

131.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

130.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

129.) To preview a creative on a blank page, what option should be selected from the dropdown?

128.) What are two creative elements that can be dynamic? (select two)

127.) What steps should be taken under Manage Data to upload a new feed to the Studio profile?

126.) What user access level allows read and write access to create or edit a dynamic profile and feed?

125.) What is the Asset Library file size limit per upload for video files?

124.) Which two methods can be used to connect dynamic data to an element in the creative? (select two)

123.) When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

122.) Which two methods can be used to build dynamic creatives for Studio? (select two)

121.) What step must be taken before initiating a fullscreen expansion?

120.) Which three creative types are allowed when using VPAID creatives? (select three)

119.) When should the dynamic creative be uploaded to Studio?

118.) What do “counters” measure in Studio?

117.) To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

116.) Which three elements are required for a dynamic creative? (select three)

115.) When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

114.) What values are included in the targeting column of a remarketing feed?

113.) In what section of Studio can users create and manage dynamic profiles?

112.) What action occurs when assets are uploaded to the Creative section?

111.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

110.) Which three rotation settings are available in Studio? (select three)

109.) In what section of Studio can users upload and manage ad files?

108.) How can a dynamic preview sheet be removed from a Studio profile?

107.) Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

106.) The HTML5 Enabler should be added to which tag in a creative’s HTML file?

105.) Which two data types are NOT supported as dynamic elements? (select two)

104.) What profile setting allows Studio to match more than one row on impression?

103.) Where are dynamic profiles located?

102.) Which two preview types can be used to generate a dynamic preview? (select two)

101.) What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

100.) What method for using custom fonts is NOT supported for dynamic text?

99.) When you have multliple images to support different creative sizes within a single profile, what action should be taken?

98.) What is the minimum number of exits required for a creative?

97.) Echo remarketing uses dynamic content from what source?

96.) What is the Asset Library file size limit per upload for non-video files?

95.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

94.) What is the proper format for geo-targeting a location in a feed?

93.) What feature can be used to target multiple columns in a feed one at a time?

92.) What are two benefits of using dynamic creatives in Studio? (select two)

91.) In what section of Studio is user access managed?

90.) What is the method most often used to define the dynamic content for a creative?

89.) Which two options must be true to use open optimization? (select two)

88.) Which two video formats can be built as Rich Media in Studio? (select two)

87.) Which two capabilities are possible with dynamic preview sheets? (select two)

86.) Which two data types are NOT supported for dynamic elements that will be displayed in the creative? (select two)

85.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Creative account?

84.) What feature is used to create a dynamic campaign without feeds?

83.) Which two targeting types are supported for a dynamic creative? (select two)

82.) When using creative dimension filtering, which step must be taken to generate dynamic previews correctly?

81.) A frequency cap with expanding pushdown creatives limits what?

80.) What connection is required to implement dynamic creative remarketing?

79.) What dynamic strategy can be used with the default row(s) a feed?

78.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

77.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

76.) Which dynamic strategy uses a naming convention to replace DoubleClick Campaign Manager IDs?

75.) Which three capabilities are possible with dynamic previews (tearsheets)? (select 3)

74.) If a user generates a dynamic preview and receives “No feed row could be selected,” what first step is recommended to troubleshoot?

73.) What step in the Creative Profile allows users to generate dynamic previews?

72.) To provide read and write access to create and/or edit a dynamic profile and feed, what user access level should be set?

71.) What action can a user take to remove a saved dynamic preview sheet from the Creative Profile?

70.) Where are dynamic profiles located?

69.) What two conditions determine whether dynamic content is served to the creative from the dynamic ad server?

68.) To create an ad with both a banner and interstitial, would creative type must be selected?

67.) Echo remarketing uses dynamic content from what source?

66.) To include dynamic images in a feed, what should be copied and pasted?

65.) To target multiple columns in a feed one at a time, what would be used?

64.) To serve a dynamic image that varies depending on ad size, what are two recommended solutions? (select two)

63.) To target a headline, but test different images, what must be set up in the Creative profile?

62.) Where is the dynamic path for an asset found?

61.) To display multiple dynamic images in a remarketing creative, how should a dynamic feed be set up?

60.) What two columns are required in a feed? (select two)

59.) Which two methods could be used to connect dynamic data to an element in the creative?

58.) Under “Manage Data,” to upload a new feed to the Creative Profile, what steps must be taken?

57.) To use the video transcoding feature, what step is required after turning transcode “on” and adding the uploaded video to the creative?

56.) To build an expanding creative, which three panels must be included in the HTML? (select three)

55.) Where are dynamic targeting keys created?

54.) The in-page banner with floating creative enables an advertiser to do what?

53.) What does a counter measure in Creative?

52.) Which two asset types may be used with Creative? (select two)

51.) Which two must be set up for optimization? (select two)

50.) To link multiple ad sizes of a dynamic creative to the same Creative profile, what should those ads have in common?

49.) What does Open Optimization select when used for dynamic creatives?

48.) What is the minimum number of exits required for a creative?

47.) What is the Admin section used for?

46.) What dynamic strategy allows flight scheduling of dynamic creatives to be controlled within the feed?

45.) What step should be taken to edit content in a published Creative Profile without impacting a live campaign?

44.) What type of creative either floats above a webpage or fills an entire mobile screen?

43.) To swap out a live asset, once an asset displaying in a live creative has been verified, what’s the next step?

42.) What is the Dynamic Content section used for?

41.) Which two dynamic strategies can be used to serve relevant creatives based on a user’s site actions? (select two)

40.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Creative? (select three)

39.) What is the Creative section used for?

38.) What is one result when assets are uploaded to the Creative tab?

37.) What is the Asset Library file size limit per upload for non-video files?

36.) If a feed has a column of dynamic images, what data is sent to the dynamic creative?

35.) When should the dynamic creative be uploaded to Studio?

34.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

33.) The HTML5 Enabler needs to be added to which tag in a creative’s HTML file?

32.) What are two benefits of using dynamic creatives in Studio? (select two)

31.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

30.) What custom fonts are not supported for Dynamic text?

29.) The targeting column in a remarketing feed will contain what values?

28.) Which three Creative settings can be used to select content from a feed? (select three)

27.) What are two examples of creative elements that can be dynamic? (select two)

26.) Which three types of creative are allowed when using VPAID creatives? (select three)

25.) Which Creative Profile setting allows a feed to select more than one row on impression?

24.) What is the most common use case for including a dynamic element as a “profile field” in a feed, rather than its own column?

23.) To target multiple DoubleClick Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

22.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

21.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

20.) To preview a creative on a blank page, which option should be selected from the dropdown?

19.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

18.) When an asset gets updated, where is this indicated?

17.) What type of dynamic text is supported in the feed?

16.) To rotate a dynamic feed’s creative evenly, what rule should be selected?

15.) Which two DoubleClick Campaign Manager attributes can be used to dynamically update a creative? (select two)

14.) Dynamic creatives can be built using which two methods?

13.) If a feed contains a column of cities and another column of audience segments, what users will be targeted?

12.) To generate a dynamic preview, what inputs must be entered in Step 5: Preview?

11.) Which is a valid entry in a feed that uses geo-targeting?

10.) What is the Assets section used for?

9.) What is the Asset Library file size limit per upload for video files?

8.) What is used to define the dynamic content for a creative?

7.) Before initiating a full-screen expansion, what step must be taken?

6.) What dynamic strategy is NOT compatible with DCM and Bid Manager Audience ID filtering?

5.) In the Assets section, when the box is checked next to the image name, what three types of information are shown in Details? (select three)

4.) What’s one benefit of using targeting with dynamic creatives?

3.) Which three features are required for a dynamic creative? (select three)

2.) What are three benefits of applying creative dimension filtering? (select three)

1.) How many Creative profiles can a dynamic creative be linked to?