Bing Ads Accredited Professional Exam Answers

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Bing Ads Accredited Professional Certificate

Bing Ads Accredited Exam Answers

Welcome to the Bing Ads Accredited Professional exam. You have unlimited time to complete the 100-question exam. Take the exam when it’s convenient for you – pause it at any time if you need to take a break, close the exam window, or even shut down your PC. You can always pick up where you left off.

A score of 80 percent is required to achieve Accredited Professional status. Should you not pass the first time, you may retake the exam; your most recent score will determine your member status. Our easy-to-use training resources will help you prepare for or review topics for the exam.

You’re a business leader who stays ahead of the curve. Now take that strategy even further as a Bing Ads Accredited Professional. The program shows you how to get the most of your ad spend, so you gain more from your marketing dollars.

Bing Ads Accreditation Exam

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229.) Universal Event Tracking (UET) is a mechanism for advertisers to do what?

228.) Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

227.) With search advertising, what happens when a customer clicks your ad? (Select two)

226.) Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?

225.) Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

224.) If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

223.) A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

222.) Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

221.) What are the benefits of having an upgraded URL?

220.) On which page can you check if your ad is appearing or not?

219.) A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

218.) Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

217.) How would you focus on a more specific audience for a given ad group or campaign?

216.) You can target your ads using which of the four audience variables?

215.) You can adjust your bidding so budgets will go toward the best performing devices and ads.

214.) What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

213.) You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)

212.) Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?

211.) A custom audience is a type of remarketing list. What is NOT required to set this up?

210.) From where can you export data in Bing Ads Editor?

209.) You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

208.) An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

207.) If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

206.) Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True or false?

205.) What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

204.) How do bid adjustments (modifiers) affect the display of your ad?

203.) Before you create product ads in a shopping campaign, you must first do what?

202.) Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

201.) Best practices for using automated rules include the following: (Select 2)

200.) Which Sitelink Extensions will help boost ad performance by highlighting products and services?

199.) With dynamic search ads, you no longer have to do the following: (Select 2)

198.) When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

197.) Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

196.) How many managing customers can you grant access for on your account? (And likewise remove?)

195.) Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

194.) What is the main benefit of syndication?

193.) What happens if your account reaches its credit limit?

192.) What is the first step in creating your store in the Bing Merchant Center?

191.) You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

190.) You should investigate which of the following to uncover the cause of increased click volume (traffic)?

189.) To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

187.) A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?

188.) You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

185.) You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

184.) Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False?

183.) The values for specific parameters set for custom text get assigned to all keywords. True or False?

182.) What kinds of error types are indicated by a red circle with an exclamation point (“!”) in the Summary Grid?

181.) Which UET setting allows you to count each conversion/each user who converted?

180.) Which new UET setting allows you to count conversions according to your business needs?

179.) Which Bing Ads resources designed to help you boost performance can you use to optimize your campaigns?

178.) In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?

177.) It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

176.) With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

175.) With the Bing Ads Intelligence tool, you can work with keyword lists of up to 200,000 generated words. True or false?

174.) When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?

173.) When implementing conversion tracking, what is the first step?

172.) To get started on the process of Conversion tracking, you must first do what?

171.) The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

170.) What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

169.) Why should you provide a default string that the system will use if Param1 for a keyword is null?

168.) What would you do to zero in on a particular audience for a specific ad group or campaign?

167.) You can import existing campaigns from other online search engines, like Google. True or false?

166.) You can import existing campaigns from other online search engines, like Google. True or false?

165.) A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?

164.) For locations to display in Location Extensions, they must be within how many miles of user?

163.) Which of the following ideas should you consider implementing when writing your ad?

162.) From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

161.) You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

160.) Which visitor behavior is considered a conversion? (Select two)

159.) With Bing Ads, you can export which kinds of campaigns?

158.) Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

157.) For whom might you create a remarketing list?

156.) Which of the following statements describes inline editorial feedback during ad creation? (Select two)

155.) Which of the following statements describes inline editorial feedback during ad creation?

154.) On which page can you check if you r ad is appearing or not and if not, why?

153.) On which page can you see your ad before you submit them?

152.) What are two ways to import a file? (Select two)

151.) What are the two ways to import a file? (Select two)

150.) Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

149.) Tablet investment can be controlled by bid modifiers of: (Select two)

148.) Tablet investment can be controlled by bid modifiers of: (Select 2)

147.) If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

146.) If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

145.) The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

144.) When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

143.) When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

142.) With pay-per-click search advertising, when are you charged?

141.) A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

140.) Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

139.) With search advertising, what happens when a customer clicks your ad? (Select two)

138.) What is the best way to learn how many clicks Bing Ads has identified as low quality?

137.) What is the best way to learn how many clicks Bing Ads has identified as low quality?

136.) High traffic, combined with which of the following, might indicate low-quality click activity?

135.) Which of the following might generate invalid clicks? (Select two)

134.) What should you do to minimize the impact of invalid clicks and make the most effective use of your advertising spend? (Select two)

133.) Each campaign you create will have its own ___________.

132.) Which of the following will help you evaluate the effectiveness of your campaigns?

131.) Which of the following will help you evaluate the effectiveness of your campaigns?

130.) In Bing Ads, which customer actions are considered conversions? (Select three)

129.) What do you call words or phrases that trigger ads when they match a customer’s search query?

128.) When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

127.) Why is it important to choose the right keywords? (Select two)

126.) Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)

125.) What is the main advantage of using dynamic text in your ads?

124.) Why would this keyword not serve with this ad?

Travel to {keyword}
Discounted group trips to {keyword}! Book today.

Keyword: Saint Vincent and the Grenadines

123.) Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

122.) World Wide Importers is offering a variety of shipping specials and pricing discounts for different gift items. For example, rings ship for free and are 25% off, while bracelets ship overnight and are 15% off.

Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)

121.) What option will ensure/increase the chances that your ad is approved?

120.) Which of the following will not cause your ad to be disapproved?

119.) What happens if any of your ad components exceed character limits?

118.) Which of the following suggested best practices are likely to help make your ad more effective?

117.) Which components are not required for a Bing Ads text ad? (Select two)

116.) In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

115.) The Import from a file wizard lets you import campaigns with a maximum of how many keywords?

114.) You can import existing campaigns from other online search engines. True or false?

113.) You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.

How would you target the ads to optimize your campaign?

112.) Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.

What are the best targeting options for this customer?

111.) An online clothing store sells clothing exclusively to young women.

What are the best targeting options for this advertiser?

110.) When you target by time of day, which time zone does Bing Ads use?

109.) Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

108.) Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?

107.) Coho Winery wants its ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

106.) Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

105.) Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

104.) Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

103.) What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

102.) You want to run your report on a regular basis. Which option gives you this capability?

101.) You want to know the geographical location of the people who click your ad. Which type of report should you select?

100.) You want to track your search advertising budget and spend. Which report group should you select?

99.) You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?

98.) If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

97.) Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

96.) The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

95.) Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

94.) Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

93.) Which Delivery status is given to ads or keywords that violate the Bing Ads Editorial Guidelines?

92.) Which Delivery status indicates an ad group that has passed its end date?

91.) Your ad will be approved if you comply with editorial guidelines for the United States, regardless of the market in which the ad is being displayed.

90.) Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

89.) Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

88.) Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?

87.) Which Bing Ads feature can help you analyze your ad campaign performance?

86.) Which of the following does not affect your ad’s rank?

85.) Which one of the following is not a report in Bing Ads?

84.) Which one of the following is not a report in Bing Ads?

83.) Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.

82.) If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

81.) Which of the following factors could impact the performance and delivery of your ad?

80.) You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

79.) Which of the following increases the likelihood that your ad will be displayed in a better position to customers who meet your targeting criteria?

78.) Which visitor behavior is considered a conversion?

77.) Where do you paste the tracking code that was generated by Bing Ads into the related webpage on your site?

76.) Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

75.) Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?

74.) If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

73.) The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.

What effect does this have on the ads within that campaign?

72.) As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.

What amount should you enter in the campaign budget field when using the Daily Standard option?

71.) For what does Bing Ads charge you?

70.) What is the billing threshold?

69.) From which tab can you access your online billing statement?

68.) From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

67.) From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Manager pane?

66.) The Sync state column of the Manager pane displays icons that alert you to errors or unsynchronized offline changes. True or false?

65.) Bing Ads Editor allows you to work and make changes offline and online. True or False?

64.) Bing Ads Editor allows you to work and make changes offline, then upload everything at once. True or false?

63.) Bing Ads Editor lets you know about important information with which of the following?

62.) Which menu should you use to manage your accounts and campaigns?

61.) Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

60.) How can you overwrite your offline changes with what you have online?

59.) You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?

58.) If you have been working on your campaign in an Excel spreadsheet and are now finished, what steps do you need to take for your changes to go live in your Bing Ads account?

57.) You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?

56.) You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

55.) Which feature should you use to create a custom filter that shows items with different attributes?

54.) The Multiple Changes wizard helps you create which of the following:

53.) You can create a new campaign by copying an existing campaign from one account to another. True or false?

52.) Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

51.) When setting your device and demographic targeting in Bing Ads Editor, you can increase or decrease your bids in increments of what percent?

50.) Which of the following can you customize in Bing Ads Editor?

49.) What is the first step in getting a bid estimation for keywords?

48.) The keyword research feature can help you:

47.) Looking at traffic history is one way to improve your bidding strategy. True or false?

46.) Which exclusions are permitted at the campaign level to keep your ad from displaying?

45.) The maximum number of campaign exclusions you can have for Locations is?

44.) Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

43.) Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?

42.) The Bing Ads Intelligence Tool ribbon was designed around which of the following?

41.) When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

40.) Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?

39.) The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.

38.) How do your keyword bids and your daily budget work together?

37.) How do your keyword bids and your monthly budget work together?

36.) What is a keyword bid?

35.) How do incremental bids affect the display of your ad?

34.) With Bing Ads, your maximum bid must be the same for all keywords. True or false?

33.) Where in your account can you create remarketing list?

32.) Automated rules can only be applied at the campaign level. True or false?

31.) Which of the following audiences can you define with remarketing list?

30.) Which is not a part of a product ad?

29.) What Bing Ads feature allow you to schedule changes to your campaign ahead of time?

28.) Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

27.) Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?

26.) What is the first step to get started using Product Ads?

25.) Which attributes can you use to choose which products you wants to include in a product group?

24.) Which of the following examples of automated rules can you create in your account?

23.) Which of the following examples of automated rules you can create in your account?

22.) The maximum number of campaign exclusions you can have for Locations is?

21.) If you have been working on your campaign in an Excel spreadsheet and a take for your changes to go live in your Bing Ads account?

20.) Keywords can be analyzed by what factors?

19.) Bing Ads Editor allows you to work and make changes offline or online.

18.) The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

17.) A monthly minimum payment is required to keep your account active. True or false?

16.) Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

15.) Multiple Ad Groups are allowed in Campaigns.

14.) Which item is not a possible Campaign Exclusion?

13.) You can set default keyword bids at what level?

12.) If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

11.) Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

10.) Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

9.) How many tags must you place on your site to track multiple campaigns?

8.) Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?

7.) Which type of customer conversion is tracked by Universal Event Tracking (UET)?

6.) Which attributes can you use to choose which products you want to include in a product group?

5.) What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

4.) Where in your account can you create remarketing lists?

3.) Which is not part of a product ad?

2.) What is the first step to getting started using Product Ads?

1.) Which of the following audiences can you define with remarketing lists?