AdWords Search Basics Assessment Answers

AdWords Search Basics Assessment Answers
AdWords Search Basics Exam Answers

Search ads engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Search exam.

AdWords Search Basics

  1. Find customers with search marketing
    Learn how advertising on search engines can connect you to customers
  2. Get to know the Google Search experience
    Learn how we use Google Search to get what we need, when we need it
  3. Learn the basics of AdWords
    Use AdWords to connect with your customers
  4. Win prominent ad placements
    Help your ads show where they’re most visible
  5. Find the right performance solutions
    Identify the right solutions and metrics for your campaign
  6. Track conversions to improve performance Recommended
    Learn how we boost results with customer data
  7. Implement website conversion tracking Recommended
    How to set up conversion tracking to monitor what happens post ad click
  8. Understand your audience better Recommended
    Learn how to use Google tools to understand your target audience
  9. Reach customers with targeting Recommended
    Get your ad to show where interested people are likely to be
  10. Create effective text ads Recommended
    Learn how these simple ads can reach your customers
  11. Enhance your ads with extensions
    Give customers more reasons to click your ad
  12. Help customers find you Recommended
    Choose the keywords that connect customers to what you offer
  13. Control which searches trigger your ads Recommended
    Fine tune your keyword list with match types
  14. Set up a Search Network only campaign Recommended
    Learn how to use AdWords to set up a Search campaign
  15. Evaluate campaign performance
    Assess what’s working and what’s not to optimize your campaign
  16. Optimize your Search campaign Recommended
    Learn what optimizations you have to improve Search campaign performance
  17. Find out why your ad was disapproved
    With Google’s extensive AdWords policies in place, a safe and positive user experience is the goal for all. In this course, we’ll show you how to find out why your ad was disapproved, fix it, and resubmit it so you can start reaching customers.
  18. Avoid editorial errors
    Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads.
  19. Ensure a quality destination experience
    When your ad is disapproved for a destination issue, it can be tricky to figure out what went wrong. This course reveals the top reasons for disapprovals and includes a hands-on activity suitable for desktop computers only.
  20. Address trademark disapprovals
    Trademarks policy can be tricky. In this course, you’ll learn what you can do if your ads get disapproved for a trademark issue and how to seek authorization.

1.) What is search engine marketing?

2.) Priya would like to refresh her existing campaign — perhaps be more creative with her calls-to-action or try using ad extensions.

What could she do to test her adjustments and see their impact before actually initiating them into her campaign?

3.) Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.

What conversion source should she track?

4.) How are manual extensions different from automatic extensions?

5.) An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.

What should you tell her?

6.) Paola’s New-York-based Spanish restaurant has been getting glowing reviews. He wants to make sure that his new campaign serves ads to local customers seeking an unforgettable Spanish meal and food lovers everywhere planning travel to New York City (NYC).

What advanced search location option should he select considering his target is NYC?

7.) What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?

8.) Which targeting option should an advertiser use when trying to reach 25-30 year old males?

9.) In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?

10.) How much are you charged for a click on your AdWords ad?

11.) Marni is excited to use conversion data to help her improve conversion among women.

What type of conversion data can help provide clues on how better to allocate her budget to this audience?

12.) A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.

What tip has he not followed for ensuring a good landing page experience?

13.) Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.

What strategy does it sound like she’s working on?

14.) Knowing that consumers tend to search on the go in micro-moments of need and interest, Adi wants to be sure noodle fans can find his newly opened shop when the craving strikes.

What could he include in his latest group of ads to help nearby users find the closest storefront?

15.) Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms.

How can Maria understand how her performance compares to that of other advertisers?

16.) Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

What Google tool could he use to get insight into trends and popularity of products across the U.S.?

17.) Before finalizing the target audience for his next campaign, Sacha would like to find out more about his potential audience, especially what they think about his product.

What Google tool could he use to gain this insight quickly?

18.) Jerry’s jellybean shop wants to make sure that his ads target the most specific audience — those people that are jellybean fans.

What keyword matching option should he select to narrow his ads’ potential audience the most?

19.) Which targeting option can help you reach people who’ve previously visited your website?

20.) What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

21.) How are negative keywords different from other keywords?

22.) Alona would like to update her text ads using the new expanded style.

In performing this update, she needs to make sure and include at least one instance of her keywords in which critical part of the text ad?

23.) What report can help you identify opportunities to improve your keywords and ads?

24.) After implementing conversion tracking into his campaign, John recognized that Ad A creative was driving more sales than that used for Ad B.

What benefit of conversion tracking does this illustrate?

25.) Kelley is thrilled to see that a search for her signature product displays one of her ads near the top of the page — one which includes a catchy title along with promotional information, and even her business telephone number!

What type of ad is she looking at?

26.) Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.

What report should he consult?

27.) Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.

When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?

28.) Why would an advertiser use sitelinks?

29.) With a national holiday just around the corner, Garren wants to make sure his latest Search campaign encourages customers already familiar with the brand to complete a purchase in their “I-want-to-buy-moments”.

What could he do to include custom messaging that adjusts based on the user’s time and place and which highlights promotional details, such as the number of days remaining for holiday pricing or free shipping?

30.) An advertiser wants to target people on the Search Network who have previously visited their website.

What should they do?

31.) What does a high Quality Score indicate?

32.) It’s her first campaign and Anna is getting the hang of using AdWords to go through the four key steps to start advertising her online beauty business, showcasing hard to find products.

In which step in the process could she ensure that a certain number of ads targets a set of shared keywords?

33.) Paige’s Pet Store is deciding on keywords for a new AdWords campaign.

How should Paige set up her AdWords keywords?

34.) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

35.) Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?

36.) Adam, a flower shop owner, wants to drive phone calls to his store.

Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

37.) Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.

What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

38.) In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

39.) Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).

What ad rotation setting should she select to put this in motion?

40.) Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.

What can she do to simplify her tasks while still meeting her goals?

41.) If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

42.) Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

43.) Joelle is pulling her latest ad campaign data together to share with a potential investor for an additional office.

What key performance indicator (KPI) might she show them to prove she’s doing well at getting customers through the door already?

44.) Sally’s Spice Store sells a variety of spices and healthy cooking ingredients.

Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

45.) An advertiser wants to create ads that target potential customers in California.

Which targeting method should this advertiser use to target these customers?

46.) How is a search ad’s ranking determined?