AdWords Display Basics Assessment Answers

AdWords Display Basics Assessment Answers
AdWords Display Basics Exam Answers

Learn how to advertise on the Google Display Network. Get an introduction to AdWords Display advertising and learn how you can show ads to your online audience via the Google Display Network. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Digital Concepts

  1. Learn the basics of AdWords
    Use AdWords to connect with your customers

Get Started With Adwords Display Courses

  1. Choose where customers see your ads
    Identify ad formats and locations where your ads can appear
  2. Learn the basics of the Display Network
    Now it’s easier than ever to connect with your audience
  3. Drive results with the Display Network
    Find out how the Display Network can help you reach your marketing goals
  4. Determine a good bidding strategy
    Win the bids that serve your business goals
  5. Manage manual bidding
    Make bids with maximum budget control
  6. Manage automated bidding
    Use auction-time data to make smarter bids
  7. Reach customers with targeting
    Get your ad to show where interested people are likely to be
  8. Target with the Display Network
    Learn how the Display Network can help you reach the right audience
  9. Track conversions to improve performance
    Learn how we boost results with customer data
  10. Keep them coming back with remarketing
    You’ve already met, now learn how remarketing helps you reconnect
  11. Remarket with the Display Network
    See how remarketing works and how you can use it to re-engage potential customers
  12. Choose the most beneficial ad formats
    Discover the ad formats that best connect to your marketing goals
  13. Set up a Display Network campaign
    Learn the basics of setting up a Display Network campaign
  14. Plan campaigns with Display Planner
    Get help with the right keywords, ad groups, targeting methods, and more
  15. Create ads easily with Ad gallery
    Learn how you can use Ad gallery to create effective ads
  16. Assess and optimize your campaigns
    Learn how to use performance data to improve campaign results

1.) You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart but not buying them.

How can you bring those customers back to actually buy the shoes?

2.) You are interested in understanding how campaigns are driving traffic to your site.

What metric would you look at to see how often people who see your ad end up clicking it?

3.) Which bidding strategy should you use if you want to increase revenue from your ad spend?

4.) You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.

Which category describes the users that visited your homepage but didn’t move any further into your site?

5.) Which manual bidding strategy can you use to increase your reach?

6.) John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

Which targeting option should he use?

7.) What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

8.) You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

Which metrics do you need to look at in your reports?

9.) What type(s) of ads can you build in the AdWords Ad gallery?

10.) James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

What information can he learn from conversion tracking? (choose 2)

11.) What targeting options are available on the Display Network? (Choose 2)

12.) Which ad formats are recommended for influencing consideration?

13.) If you’d like to ensure the users fill in a survey on your website.

Which marketing objective do you need to select when setting up your Display campaign?

14.) In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

15.) You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?

16.) In your next campaign you’d like to show images of your products in your ads.

What campaign type do you choose?

17.) How many websites are part of the Google Display Network?

18. You’d like to show your ads to customers who live in a specific region or country and speak German.

Which targeting method can you use?

19.) You are interested in understanding how clicks lead to a sale on your site.

What do you call a click that leads to a sale on your site?

20.) Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

21.) You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

What’s a good strategy for picking your formats?

22.) There’s no one recommended bid amount that works best for everyone.

Which factors do you need to consider when choosing a bid amount? (Select 3)

23.) What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

24.) Which ad formats are recommended for building awareness?

25.) What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

26.) What is the reach of the Google Display Network?

27.) Sarah is preparing campaign proposals for her clients and needs to estimate how her campaigns will perform.

Which tool can she use to research the historical performance of similar campaigns?

28.) When should you use automated bidding?

29.) What does remarketing allow you to do? (choose 2)

30.) If John is setting up a new video campaign, which manual bidding strategy should he use?

31.) Which ad formats are recommended for driving action?

32.) A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”

Which targeting method should this advertiser use?

33.) What are the key benefits of using the Google Display Network? (Choose 2)

34.) Which remarketing list segment will typically have the highest volume of viewers?

35.) Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.

Which tool can she use to easily create compelling image ads for these campaigns?

36.) James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA.

What should he do?

37.) You’d like to show your ads to users searching for custom t-shirts.

Which targeting method can you use?

38.) Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

Which bidding strategy is best for you?

39.) You’d like to show your ads to users searching for custom t-shirts.

Which targeting method can you use?