AdWords Display Basics Assessment Answers
AdWords Display Basics Exam Answers
Learn how to advertise on the Google Display Network. Get an introduction to AdWords Display advertising and learn how you can show ads to your online audience via the Google Display Network. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
Digital Concepts
- Learn the basics of AdWords
Use AdWords to connect with your customers
Get Started With Adwords Display Courses
- Choose where customers see your ads
Identify ad formats and locations where your ads can appear - Learn the basics of the Display Network
Now it’s easier than ever to connect with your audience - Drive results with the Display Network
Find out how the Display Network can help you reach your marketing goals - Determine a good bidding strategy
Win the bids that serve your business goals - Manage manual bidding
Make bids with maximum budget control - Manage automated bidding
Use auction-time data to make smarter bids - Reach customers with targeting
Get your ad to show where interested people are likely to be - Target with the Display Network
Learn how the Display Network can help you reach the right audience - Track conversions to improve performance
Learn how we boost results with customer data - Keep them coming back with remarketing
You’ve already met, now learn how remarketing helps you reconnect - Remarket with the Display Network
See how remarketing works and how you can use it to re-engage potential customers - Choose the most beneficial ad formats
Discover the ad formats that best connect to your marketing goals - Set up a Display Network campaign
Learn the basics of setting up a Display Network campaign - Plan campaigns with Display Planner
Get help with the right keywords, ad groups, targeting methods, and more - Create ads easily with Ad gallery
Learn how you can use Ad gallery to create effective ads - Assess and optimize your campaigns
Learn how to use performance data to improve campaign results
1.) You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart but not buying them.
How can you bring those customers back to actually buy the shoes?
- Send an email blast to all of your newsletter subscribers.
- Launch a new marketing video.
- Launch a new search campaign.
- Create a remarketing list segment for shopping cart abandoners.
2.) You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
- Conversion
- Clickthrough rate
- Quality Score
- Cost-per-click
3.) Which bidding strategy should you use if you want to increase revenue from your ad spend?
- Maximize clicks
- Target ROAS
- Target CPA
- ECPC
4.) You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.
Which category describes the users that visited your homepage but didn’t move any further into your site?
- Product page visitors
- Homepage visitors
- Past converters
- Category page visitors
5.) Which manual bidding strategy can you use to increase your reach?
- Cost-per-view
- Cost-per-engagement
- Cost-per-click
- Cost-per-thousand viewable impressions
6.) John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.
Which targeting option should he use?
- Demographic targeting
- In-market audiences
- Gmail ads
- Similar audiences
7.) What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
- Keyword, topic or site your customers are interested in
- Your landing page
- number of ad groups in your campaign
- number of campaigns in your AdWords account
8.) You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.
Which metrics do you need to look at in your reports?
- Impressions, reach, frequency
- Impressions and conversions
- Quality Score and conversions
- Clickthrough rate and cost per click
9.) What type(s) of ads can you build in the AdWords Ad gallery?
- Text, image, dynamic and lightbox ads
- Text, video, dynamic and lightbox ads
- Text, image, video and lightbox ads
- Image, video, dynamic and lightbox ads
10.) James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
- How many people sign up for lessons after seeing the ad
- How many people saw the ad
- Which age group and gender is more likely to sign up for a course after seeing the ad
- How many liked the ad
11.) What targeting options are available on the Display Network? (Choose 2)
- Demographic targeting
- Remarketing lists for search ads (RLSA)
- Affinity audiences
- Connections targeting
12.) Which ad formats are recommended for influencing consideration?
- Video ads, YouTube Masthead ads
- Gmail Ads, standard text and image ads
- Dynamic Ads, Click to locate text ads
- Only text ads
13.) If you’d like to ensure the users fill in a survey on your website.
Which marketing objective do you need to select when setting up your Display campaign?
- Build Awareness
- Influence Consideration
- Drive Action
- You don’t need to select marketing objective in this case
14.) In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
- google.com
- YouTube.com
- Mobile sites that are part of the Google Display Network
- Any mobile site or mobile app
15.) You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.
Which bid strategy do you need to select when setting up your campaign to get the required results?
- Viewable CPM (vCPM)
- CPE
- Enhanced CPC
- CPV
16.) In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?
- Search Network
- Search Network with Display Select
- Display Network
- Video Network
17.) How many websites are part of the Google Display Network?
- 100K+ websites
- 500K+ websites
- 1M+ websites
- 2M+ websites
18. You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
- Keyword targeting
- Device targeting
- Location and language targeting
- Audience targeting
19.) You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
- Conversion
- Clickthrough rate
- Quality Score
- Cost-per-click
20.) Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
- Display remarketing
- Dynamic remarketing
- Similar audiences
- Topic targeting
21.) You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.
What’s a good strategy for picking your formats?
- Use image ads
- Use video ads
- Use responsive ads
- Select formats based on your marketing objectives
22.) There’s no one recommended bid amount that works best for everyone.
Which factors do you need to consider when choosing a bid amount? (Select 3)
- Your campaign type
- Cost of your keywords
- Your profits
- Competitors products
23.) What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
- Build Awareness
- Influence Consideration
- Drive Action
- Drive Loyalty
24.) Which ad formats are recommended for building awareness?
- Video ads, YouTube Masthead ads
- Gmail Ads, standard text and image ads
- Dynamic Ads, Click to locate text ads
- Only video ads
25.) What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
- Build Awareness
- Influence Consideration
- Drive Action
- Drive Loyalty
26.) What is the reach of the Google Display Network?
- Over 60 percent of global internet users
- Over 50 percent of global internet users
- Over 90 percent of global internet users
- Over 40 percent of global internet users
27.) Sarah is preparing campaign proposals for her clients and needs to estimate how her campaigns will perform.
Which tool can she use to research the historical performance of similar campaigns?
- Google Merchant Center
- Ad Gallery
- Display Planner
- Keyword Planner
28.) When should you use automated bidding?
- If you have had 5-10 conversions over 30 days in a single campaign
- If you have had 50-100 conversions over 30 days in a single campaign
- If you have had 50-100 conversions over 15 days in a single campaign
- If you have had 10-50 conversions over 15 days in a single campaign
29.) What does remarketing allow you to do? (choose 2)
- Send client emails
- Tailor your ads to users based on their previous actions on your website or app
- Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
- See many people bought your product after seeing the ad
30.) If John is setting up a new video campaign, which manual bidding strategy should he use?
- Cost-per-engagement
- Cost-per-thousand viewable impressions
- Cost-per-view
- Cost-per-click
31.) Which ad formats are recommended for driving action?
- Video ads, YouTube Masthead ads
- Gmail Ads, standard text and image ads
- Dynamic Ads, Click to locate text ads
- Only text ads
32.) A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?
- Managed Placements
- Demographic targeting
- Custom Affinity Audiences
- Affinity Audiences
33.) What are the key benefits of using the Google Display Network? (Choose 2)
- Sophisticated reporting to measure performance
- Massive reach, you can advertise on any website
- Placing your ads on Google.com
- Easy tools to create ads
34.) Which remarketing list segment will typically have the highest volume of viewers?
- Category page visitors
- Product page visitors
- Homepage visitors
- Past converters
35.) Sally is planning two new spring campaigns – one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.
Which tool can she use to easily create compelling image ads for these campaigns?
- Google Merchant Center
- Ad Gallery
- Keyword Planner
- Display Planner
36.) James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA.
What should he do?
- Run remarketing campaigns only in that region
- Lower the bid for inventory targeting that region
- Limit the number of times an individual in that region sees the ad
- Buy more ad inventory in that region
37.) You’d like to show your ads to users searching for custom t-shirts.
Which targeting method can you use?
- Location and language targeting
- Device targeting
- Keyword targeting
- Audience targeting
38.) Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.
Which bidding strategy is best for you?
- Focus on impressions
- Focus on engagement
- Focus on conversions
- Focus on clicks
39.) You’d like to show your ads to users searching for custom t-shirts.
Which targeting method can you use?
- Location and language targeting
- Keyword targeting
- Audience targeting
- Device targeting
