AdWords Basics Assessment Answer

AdWords Basics Assessment Answers
AdWords Basics Exam Answers

Learn how to market your business with AdWords. AdWords is a platform to advertise your business online. Learn how AdWords works and how to set up your campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Fundamentals exam.

AdWords Basics

  1. Learn the basics of AdWords
    Use AdWords to connect with your customers
  2. Choose where customers see your ads
    Identify ad formats and locations where your ads can appear
  3. Create effective text ads
    Learn how these simple ads can reach your customers
  4. Enhance your ads with extensions
    Give customers more reasons to click your ad
  5. Choose the best campaign types
    Understand how the campaign type controls your ad’s location and format
  6. Organize your campaign for success
    Structure your campaign for ease and effect
  7. Reach customers with targeting
    Get your ad to show where interested people are likely to be
  8. Help customers find you
    Choose the keywords that connect customers to what you offer
  9. Control which searches trigger your ads
    Fine tune your keyword list with match types
  10. Win prominent ad placements
    Help your ads show where they’re most visible
  11. Match media cost models with your budget
    Learn how to focus ad buys where they serve your goals
  12. Determine a good bidding strategy
    Win the bids that serve your business goals
  13. Manage manual bidding
    Make bids with maximum budget control
  14. Manage automated bidding
    Use auction-time data to make smarter bids
  15. Adjust bids to favor performers
    Use bid adjustments to improve your results
  16. Align your budget with your goals
    Structure ad spend to support your campaign objectives
  17. Evaluate campaign performance
    Assess what’s working and what’s not to optimize your campaign
  18. Improve results with experiments
    Learn how to run alternate live versions of your campaigns
  19. Find out why your ad was disapproved
    With Google’s extensive AdWords policies in place, a safe and positive user experience is the goal for all. In this course, we’ll show you how to find out why your ad was disapproved, fix it, and resubmit it so you can start reaching customers.
  20. Avoid editorial errors
    Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads.
  21. Ensure a quality destination experience
    When your ad is disapproved for a destination issue, it can be tricky to figure out what went wrong. This course reveals the top reasons for disapprovals and includes a hands-on activity suitable for desktop computers only.
  22. Address trademark disapprovals
    Trademarks policy can be tricky. In this course, you’ll learn what you can do if your ads get disapproved for a trademark issue and how to seek authorization.

1.) Which targeting option can help you reach people who’ve previously visited your website?

2.) Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

3.) How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”

4.) Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

5.) What report can help you identify opportunities to improve your keywords and ads?

6.) Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

7.) Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

8.) What does a high Quality Score indicate?

9.) How are rich media ads different from other ad formats?

10.) What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?

11.) An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

12.) What is the Google Network?

13.) Which delivery type shows your ads at an even pace throughout the day?

14.) What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

15.) Which campaign type would an advertiser use to target users searching on Google.com?

16.) Why would an advertiser use sitelinks?

17.) In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

18.) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

19.) How are negative keywords different from other keywords?

20.) An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

21.) If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

22.) An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

23.) Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

24.) What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

25.) How are manual extensions different from automatic extensions?

26.) How much are you charged for a click on your AdWords ad?

27.) When is the Search Network only campaign type most useful for advertisers?

28.) An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

29.) Which targeting option should an advertiser use when trying to reach 25-30 year old males?

30.) What bidding strategy should you use to maximize the number of visitors to your website?

31.) Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?

32.) Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

33.) Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

34.) An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

35.) Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?