Advanced Google Analytics Assessment Answers

Advanced Google Analytics Course Overview: Google Analytics Academy

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

Assessment 1

Data Collection and Processing
1.1 Google Analytics data collection
1.2 Categorizing into users and sessions
1.3 Applying configuration settings
1.4 Storing data and generating reports
1.5 Creating a measurement plan

1.) If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.

2.) What does Google Analytics call a URL that passes parameters of useful information for reporting?

3.) When does the tracking code send a pageview hit to Google Analytics?

4.) When does the tracking code send an event hit to Google Analytics?

5.) What does Google Analytics use to differentiate new and returning users? (select all that apply)

6.) What will happen if a user clears the Analytics cookie from their browser? (select all that apply)

7.) By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

8.) You can change the default 30 minute session timeout in Google Analytics

9.) To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

10.) Which of these are Goal types in Google Analytics? (select all that apply)

11.) If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?

12.) What are the four scopes available for dimensions and metrics?

13.) If data is excluded from a view using a filter, it may be recovered within thirty days.

14.) What is the order of steps when defining a measurement plan?

15.) In a measurement plan, what are macro-conversions?

Assessment 2

Setting Up Data Collection and Configuration
2.1 Organize your Analytics account
2.2 Set up advanced filters on views
2.3 Create your own Custom Dimensions
2.4 Create your own Custom Metrics
2.5 Understand user behavior with Event Tracking
2.6 More useful configurations

1.) If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up?

2.) Filters may be applied retroactively to any data that has been processed

3.) If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

4.) If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?

5.) You can only pair metrics with dimensions if they are both in the same scope.

6.) If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply?

7.) Custom Dimensions can be used in which of the following reports? (select all that apply)

8.) You can apply a Custom Dimension to data you collected before you created the dimension and made it active.

9.) If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up?

10.) Custom Metrics can have which of the following scopes? (select all that apply)

11.) What four parameters can you include with an event hit for reporting?

12.) If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

Complete the activity
2.3 Create your own Custom Dimensions

1.) Under Acquisition, In the All Traffic > Source/Medium report, when you add a Secondary Dimension of “Sales Region,” which region brought in the most New Users from YouTube?

2.) Under Conversions in the Goals > Goal URLs report, when you add a Secondary Dimension for “Sales Region” and filter the report results by “/registersuccess.html”, how many goal completions did EMEA have?

3.) Under Conversions, in the Ecommerce > Product Performance report, when you add a Secondary Dimension for “User Category,” what product brought in the most Product Revenue for the category of “Employee”?

Complete the activity
2.5 Understand user behavior with Event Tracking

1.) Under Behavior, in the Events > Events Overview report, for the category “Enhanced Ecommerce” and the Event Action “Quickview Click,” which Event Label had the most Total Events?

2.) Under Behavior, in the Events > Top Events report for the Event Action “Promotion Click,” adding a Secondary Dimension for “User Category,” how many Total Events did the User Category “Retail” bring in?

3.) Under Behavior, in Events > Pages report for the page “/google+redesign/electronics,” how many unique Event Actions were recorded for Product Click?

Assessment 3

Advanced Analysis Tools and Techniques
3.1 Segment data for insight
3.2 Analyze data by channel
3.3 Analyze data by audience
3.4 Analyze data with Custom Reports

1.) Applying segments to your reports can help you isolate data for which of the following groups? (select all that apply)

2.) You can create custom segments using which of the following criteria? (select all that apply)

3.) How many segments does Google Analytics allow you to compare at once?

4.) Segments are applied before sampling, so even if your data is being sampled, your segments will not be.

5.) If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners?

6.) If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?

7.) If you wanted to see a visual representation of which pages users entered your website on, what report should you view?

8.) In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

9.) Multi-channel Funnel reports can credit conversions across which of these channels? (select all that apply)

10.) How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

11.) If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?

12.) If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?

13.) Custom Reports in Google Analytics let you do which of the following? (select all that apply)

14.) If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?

15.) Which of the following would prevent data from appearing in a Custom Report? (select all that apply)

Complete the activity
3.1 Segment data for insight

1.) In the Audience Overview report with the System Segment “Paid Traffic” applied, how many paid traffic users visited the Google Merchandise Store?

2.) Under Conversions, in the Goals Overview report with a Custom Segment for users that landed on an Android page, what was the Goal Conversion rate?

3.) In the Mobile Overview report comparing two Custom Segments, one for female users age 25-44, and one for male users age 25-44, which group had the higher bounce rate for mobile and tablet devices?

Complete the activity
3.2 Analyze data by channel

1.) Under Acquisitions in the Channels report, using a Custom Segment for users that landed on an Android page, what is the Ecommerce conversion rate for users brought in by the Paid Search channel?

2.) Under Conversions in the Multi-Channel Funnels Overview report, looking at “All” Conversions of the type “AdWords” using a 30-day look-back window, what was the percentage of total conversions for Direct traffic?

3.) Under Conversions in the Assisted Conversion report, looking at “All” Conversions of the type “AdWords” using a 30-day look-back window, what is the assisted conversion value for the campaign “AW-Electronics”?

Complete the activity
3.3 Analyze data by audience

1.) Under Audience in the Active Users report, using a System segment for Mobile traffic, what percent of 30-day Active Users are mobile?

2.) Under Audience in the Benchmarking > Channels report, select an Industry vertical of “Shopping > All Shopping,” a Country/Region of “United States > All Regions,” and daily session size of “1000-4999.” Compared to the benchmark, which default channel grouping has the highest “% New Sessions”?

3.) Under Audience in the Benchmarking > Devices report, select an Industry vertical of “Shopping > All Shopping,” a Country/Region of “United States > All Regions,” and daily session size of “1000-4999.” Compared to the benchmark, which Device Category has the lowest “% New Sessions”?

Assessment 4

Advanced Marketing Tools
4.1 Introduction to remarketing
4.2 Better targeting with Dynamic Remarketing
4.3 Course Summary

1.) In Google Analytics, what is “remarketing”?

2.) Which of these are remarketing audiences that you can define? (select all that apply)

3.) What is the maximum duration that a user can be included in a remarketing audience that you’ve defined?

4.) Which of these may be imported to define a remarketing audience? (select all that apply)

5.) What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?

6.) Which of the following groups could you target with Dynamic Remarketing? (select all that apply)

7.) To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?

8.) To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?